{"id":9032,"date":"2025-09-17T12:38:07","date_gmt":"2025-09-17T04:38:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9032"},"modified":"2025-09-17T12:38:09","modified_gmt":"2025-09-17T04:38:09","slug":"data-quality","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/data-quality\/","title":{"rendered":"Quality Over Quantity: 5 Steps to Cleaner, More Effective Data"},"content":{"rendered":"\n

Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations<\/a>, and streamlining processes can seem overwhelming. Yet these tasks are essential for any organisation striving to stay competitive and efficient. In fact, data quality is a top priority<\/a> for analytics and IT leaders.\u00a0<\/p>\n\n\n\n

Every company aspires for the best data quality<\/a>, which includes the retention and use of relevant, clean data while also following key regulatory requirements. But ensuring data quality in an easy and automated fashion is extremely difficult. With new regulations being introduced at an increasing rate alongside the scale of customer data, companies need to automate processes \u2013 including the removal of stale data.<\/p>\n\n\n\n

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Keeping data clean and lean<\/h2>\n\t\t\t

Discover strategies for assessing and improving your data quality on Trailhead, Salesforce\u2019s free online learning platform.<\/p>\n\t\t\t\n\n

Start learning<\/a><\/div>\n\n\t\t<\/div>\n\t\t
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Data Quality<\/p>\n\t\t\t

Learn the ways of this trail.<\/p>\n\t\t\t

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What is data quality and why is it important?<\/h2>\n\n\n\n

We know data quality is critical for effective data management and decision-making, but what exactly are we talking about when we use the term \u201cdata quality\u201d? <\/p>\n\n\n\n

According to the Data Management Association (DAMA)<\/a>, data quality is defined as “the degree to which data is accurate, complete, reliable, and relevant to the purpose for which it is used.” <\/p>\n\n\n\n

This definition highlights the essential dimensions of data quality that organisations must have to derive meaningful insights and make informed choices. And it\u2019s no secret that good data quality is the foundation of any successful business. In simpler terms: bad data in, bad results out.<\/p>\n\n\n\n

Speaking of bad data, it\u2019s more than just a nuisance \u2013 it comes with a hefty price tag. Poor data quality is estimated to cost organisations an average of $12.9 million<\/a>, underscoring the significant financial burden poor data quality poses on organisations. Salesforce research also indicates that 80% of business leaders<\/a> consider data essential in decision-making, positioning it as a critical driver in strategic choices.\u00a0<\/p>\n\n\n\n

Additionally, customer trust is closely tied to how data is utilised; 71% of customers<\/a> are more likely to trust companies that clearly communicate their data usage practices. Together, these statistics highlight the essential role of high-quality data in driving business success and elevating customer relationships<\/a>.<\/p>\n\n\n\n

Help your customer success team shine with a stellar data quality approach<\/h2>\n\n\n\n

Data quality plays a pivotal role in allowing customer success teams to perform at their best. Having the best data empowers the best experiences for these teams, including:<\/p>\n\n\n\n