{"id":9053,"date":"2025-03-26T16:00:43","date_gmt":"2025-03-26T08:00:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9053"},"modified":"2025-03-27T09:48:22","modified_gmt":"2025-03-27T01:48:22","slug":"2025-connectivity-benchmark-report","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/2025-connectivity-benchmark-report\/","title":{"rendered":"The 2025 Connectivity Benchmark Report: How To Unlock AI&#8217;s Full Potential in ASEAN"},"content":{"rendered":"\n<p>Businesses today are juggling an impressive number of applications, with the average enterprise using a staggering 897 apps and nearly half (45%) managing over 1,000. Despite this app explosion, only 2% of IT leaders say their organisations have successfully integrated more than half of them. That means most businesses are running on a patchwork of disconnected systems\u200c \u2014 \u200cleaving valuable AI-driven insights locked away in silos.<\/p>\n\n\n\n<p>That\u2019s according to <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft\u2019s 10th annual Connectivity Benchmark Report<\/a>, which showcases key insights from over 1000 IT leaders from around the world, including Singapore.<\/p>\n\n\n\n<p>Despite <a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-announcement-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">93% of global IT leaders intending to introduce autonomous agents<\/a> within the next 2 years (and nearly half having already done so), 66% still haven\u2019t jumped on the opportunity to provide an integrated user experience across their channels.&nbsp;<\/p>\n\n\n\n<p>Having robust data management and integration is essential to leveraging AI effectively. Companies that embrace this shift are not only more agile and efficient, but also better positioned to stay competitive in a dynamic market.&nbsp;<\/p>\n\n\n\n<p>In this report, we cover the rise of autonomous agents and AI adoption, challenges and barriers to legacy modernisation, the critical role integration plays in creating an agentic enterprise, as well as how APIs continue to drive revenue and increase productivity. Here are the key insights you need to know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ai-adoption-skyrockets-from-enthusiasm-to-execution\">1. <strong>AI adoption skyrockets: From enthusiasm to execution<\/strong><\/h2>\n\n\n\n<p>As the strategic adoption of AI in businesses gains traction, organisations worldwide are now accelerating their adoption of autonomous <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-agent-myths\/\">AI agents<\/a> like <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a>. In fact, <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV\" target=\"_blank\" rel=\"noreferrer noopener\">our report shows<\/a> 93% of IT leaders plan to introduce agents within the next two years and nearly half have already taken the leap.&nbsp;<\/p>\n\n\n\n<p>This reflects the fact that the number of AI models in use has already doubled since 2024, and IT leaders predict a further 78% increase in the next three years, bringing the average to 32 models per organisation.<\/p>\n\n\n\n<p>To support this rapid expansion, IT staffing budgets are also surging. Over the past year, estimated IT budgets have jumped by 71.4%, from $10.47 million to $16.91 million. This investment reflects the growing demand for skilled professionals capable of navigating AI integration challenges.<\/p>\n\n\n\n<p>Nowhere is this shift more apparent than in Singapore, a regional tech hub with advanced digital infrastructure, strong government support, and widespread AI adoption across key industries such as finance, logistics, and healthcare. In 2019, Singapore was one of the first countries in the world to introduce a national AI strategy, which was updated in 2023.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Singapore is rapidly cementing its position as a leading AI and technology hub, with businesses accelerating digital transformation to stay ahead in the competitive landscape. As AI adoption scales, seamless data connectivity, APIs, and system integration have never been more critical. To truly harness AI-driven innovation, organisations must prioritise agile, connected systems that not only deliver real-time insights but also empower AI agents to take intelligent action, automate workflows, and drive smarter decision-making.<\/em><\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>David Lee Heyman <\/em><br><em>RVP, Mulesoft<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The 2025 Connectivity Benchmark Report: How To Unlock AI&#8217;s Full Potential in ASEAN\" https:\/\/www.salesforce.com\/ap\/blog\/2025-connectivity-benchmark-report\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>As Singapore continues to solidify its position as a leader in AI adoption, the focus is shifting from enthusiasm to execution. Successfully integrating AI will determine whether businesses can harness its full potential\u200c \u2014 \u200cor struggle with fragmented implementations.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">MuleSoft Connectivity Benchmark Report<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover the key statistics that highlight the importance of legacy modernisation, integration, and API management in driving digital transformation.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV%20\">Download the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-connecting-systems-for-ai-success\">2. <strong>Connecting systems for AI success<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/\">ASEAN customers expect smooth experiences<\/a>, and the ability to create a connected system will put businesses ahead of the game. Whether switching between apps, engaging with support services, or making a purchase, a fragmented user journey can lead to frustration \u2014 and lost business. Yet, only 34% of organisations offer a fully integrated experience across all channels, leaving many struggling to meet customer expectations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV\">Our report shows<\/a> nearly half (49%) of businesses that have successfully created a connected user experience report an improved return on investment. That\u2019s why IT teams are exploring a range of tools to speed up application development and streamline operations. The most popular strategies include leveraging AI tools, reusing software components, and tapping into an application programming interface (we\u2019ll explore these further in part four of this blog) to break down silos and enhance efficiency.<\/p>\n\n\n\n<p>Companies need to prioritise seamless integration to use AI in a way that unlocks value across the business. Organisations that get this right won\u2019t just keep up \u2014 they\u2019ll be the ones setting the pace in an increasingly AI-driven world.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What is MuleSoft?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how MuleSoft helps companies achieve digital transformation, by connecting all of their business systems.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-mulesoft\/\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-why-integrated-data-is-crucial\">3. <strong>Why integrated data is crucial<\/strong><\/h2>\n\n\n\n<p>Without an integrated approach, AI lacks \u200caccess to the critical data it needs to function at its best. <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV\">Our findings show<\/a> that businesses are feeling the strain, with 81% of IT leaders saying data integration is one of their biggest challenges when implementing AI for system-wide improvements. Even more concerning, 41% report that outdated legacy IT systems are holding them back from fully harnessing AI\u2019s potential.<\/p>\n\n\n\n<p>While Singapore is leading the way in AI adoption, other ASEAN countries are also making progress despite challenges such as fragmented digital infrastructure. With continued investment and collaboration, the region has <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/predictions-asean-businesses\/\">immense potential to accelerate AI growth and innovation<\/a>. By using platforms like <a href=\"https:\/\/www.mulesoft.com\/\">MuleSoft<\/a>, IT leaders will be able to better integrate data across multiple sources, taking the first critical step to keep their company moving forward.<\/p>\n\n\n\n<p>Jamie Quek, Director of Technology at The Coffee Bean &amp; Tea Leaf, said this approach has been crucial to the business\u2019s growth momentum.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The most important thing for us was data transformation \u2014 we had a decentralised architecture and our data was all over the place. However, we&#8217;re a customer-first brand, and data is important in enabling us to know what our customers want. That was a key driver in our decision to build a new tech stack, with MuleSoft at the core of it.<\/em><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Jamie Quek <br>Director, Technology, The Coffee Bean &amp; Tea Leaf<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The 2025 Connectivity Benchmark Report: How To Unlock AI&#8217;s Full Potential in ASEAN\" https:\/\/www.salesforce.com\/ap\/blog\/2025-connectivity-benchmark-report\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-the-automation-and-api-revolution\">4. <strong>The automation and API revolution<\/strong><\/h2>\n\n\n\n<p>Alongside integrated systems and solid data, a well-rounded automation strategy is no longer just a nice-to-have \u2014 it\u2019s essential for businesses looking to fully incorporate AI into their operations.&nbsp;<\/p>\n\n\n\n<p>While many organisations recognise the importance of a well-rounded automation strategy, plenty are still in the early stages of development \u2014 24% of IT teams are still working on shaping their approach, and 10% organisations have only just begun planning their automation efforts.<\/p>\n\n\n\n<p>One thing is clear: IT teams remain at the centre of this transformation. Automation still relies heavily on IT expertise, with 71% of organisations having their automation efforts overseen by IT developers. Additionally, 63% of businesses report that their IT operations teams play a critical role in driving automation forward. This hands-on involvement highlights the complexity of automation initiatives and the need for strong technical leadership to ensure successful implementation. A key piece of the automation puzzle? APIs.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/api-led-connectivity\/\">Application Programming Interfaces (APIs) <\/a>are sets of rules that allow different software applications to communicate with each other. APIs are crucial to automation because they allow different software systems to interact seamlessly without human intervention. For example, a weather app might use an API to fetch real-time weather data from a government database.<\/p>\n\n\n\n<p>Long valued for their ability to reduce inefficiencies and boost productivity, APIs are also now proving to be a serious revenue driver. IT leaders report that APIs and API-related implementations now contribute to 40% of company revenue \u2014 up significantly from just 25% in 2018. This shift underscores how businesses are leveraging APIs for operational efficiency and as a core part of their growth strategies.<\/p>\n\n\n\n<p>A striking 91% of IT leaders also believe that collaborating with third parties could help them maximise the return on investment for APIs.<\/p>\n\n\n\n<p><em>\u201cOur leadership\u2019s strategy for API management has been invaluable in shaping our digital transformation efforts with MuleSoft. With our organisation\u2019s focus on expanding into markets like China, MuleSoft has allowed our business to remain agile and resilient despite global macroeconomic challenges,\u201d says Nicholas Sutrisno, VP Digital International at CapitaLand, one of Asia\u2019s largest diversified real estate groups.<\/em><strong><em>&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>While CapitaLand is ahead of the game, they aren\u2019t necessarily the norm, with 87% of IT leaders saying their organisation\u2019s approach to API management could be better.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>In today\u2019s digital economy, API management is not just a technical necessity\u200c \u2014 \u200cit\u2019s a strategic imperative. Across ASEAN, businesses are accelerating their AI and digital transformation journeys, but without a robust API strategy, innovation remains fragmented. APIs are the backbone of seamless connectivity, enabling organisations to unlock data, scale automation, and build ecosystems that drive competitive advantage.<strong> <\/strong>As businesses continue their automation journey, those that prioritise smart API strategies and strong IT leadership will be best positioned to drive innovation, efficiency, and revenue growth.<\/em><\/p>\n<\/blockquote>\n<span class=\"citation-role\">David Lee Heyman<br>RVP, Mulesoft<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The 2025 Connectivity Benchmark Report: How To Unlock AI&#8217;s Full Potential in ASEAN\" https:\/\/www.salesforce.com\/ap\/blog\/2025-connectivity-benchmark-report\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">AI, APIs, and the agentic enterprise<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn more about these insights from over 1,050 IT leaders in the 2025 MuleSoft Connectivity Benchmark Report.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV%20\">Download now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ai-without-integration-falls-short\"><strong>5. AI without integration falls short<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV\">Our report shows<\/a> that AI is only as powerful as the data it can access and the integrated ecosystem it is embedded in. Without these two elements receiving proper consideration, even the most advanced AI initiatives will underperform. That\u2019s why platforms like <a href=\"https:\/\/www.mulesoft.com\/\">MuleSoft<\/a> exist, to give IT teams the tools to automate everything, including integrating data and systems, automating workflows and processes, and creating incredible digital experiences \u2014 all on a single, easy-to-use platform.&nbsp;<\/p>\n\n\n\n<p>Businesses that prioritise data connectivity and API-driven strategies will gain a competitive edge. While AI readiness varies across ASEAN, companies that invest in seamless data and systems integration now will gain a first-mover advantage, setting the stage for long-term success.<\/p>\n\n\n\n<p><em>\u201cAs AI adoption accelerates across ASEAN, businesses are realising that their biggest challenge isn\u2019t just deploying new technologies\u200c \u2014 \u200cit\u2019s ensuring these technologies work together seamlessly. Siloed systems and disconnected data hinder agility, automation, and real-time decision-making. This is where MuleSoft transforms the game.&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>By enabling API-led connectivity, businesses can unify their applications, unlock the full potential of their data, and create seamless digital experiences. Whether it\u2019s powering AI-driven customer interactions, automating complex workflows, or integrating legacy systems with modern cloud platforms, MuleSoft provides the foundation for scalable, future-ready innovation. In a world where adaptability is key, companies that embrace an API-first approach will not only keep up but lead the way.<\/em><\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>Reena Patel <\/em><br><em>Regional Sales Director, Mulesoft<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2F2025-connectivity-benchmark-report%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Connectivity%20Benchmark%20Report%3A%20How%20To%20Unlock%20AI%E2%80%99s%20Full%20Potential%20in%20ASEAN\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new 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Potential in ASEAN\" https:\/\/www.salesforce.com\/ap\/blog\/2025-connectivity-benchmark-report\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><strong>About our report: <\/strong><a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV\">MuleSoft\u2019s 10th annual Connectivity Benchmark Report<\/a> was produced in collaboration with Vanson Bourne and Deloitte Digital and features interviews with 1,050 IT leaders across the globe, showcasing AI adoption trends and predictions, the critical importance of integration, automation&#8217;s impacts on productivity, and how APIs continue to be a significant source of revenue.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">MuleSoft Connectivity Benchmark Report<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover critically important data points that underpin the need for a unified strategy and foundation for your data.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark-2025?nc=701ed00000MlL1CAAV%20\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" 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