{"id":9131,"date":"2025-04-15T15:56:48","date_gmt":"2025-04-15T07:56:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9131"},"modified":"2025-04-15T16:08:01","modified_gmt":"2025-04-15T08:08:01","slug":"executives-discuss-unstructured-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/executives-discuss-unstructured-data\/","title":{"rendered":"CIOs Reveal Top 3 Strategies for Unlocking AI\u2019s Potential with Unstructured Data"},"content":{"rendered":"\n<p>Accounting for nearly <a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/tapping-power-unstructured-data#:~:text=In%20fact%2C%20a%20majority%20of,out%20how%20to%20use%20it.\" target=\"_blank\" rel=\"noreferrer noopener\">90% of enterprise data<\/a>, unstructured data includes documents, videos, images, emails, sensor data, and social media content. Unlike structured data neatly stored in databases, unstructured data is difficult to organise and extract insights from. Yet, it holds the key to unlocking deeper customer understanding, operational efficiencies, and AI-driven innovation.<\/p>\n\n\n\n<p>However, most organisations still struggle to integrate, analyse, and govern unstructured data effectively. Siloed data remains underutilised, preventing enterprises from maximising their AI investments. To address this, Salesforce <a href=\"http:\/\/salesforce.com\/ap\/form\/data\/unstructured-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">conducted in-depth interviews with 20 CIOs and IT leaders<\/a> from industries including technology, finance, manufacturing, automotive, energy, and healthcare. Their insights reveal three critical strategies for transforming unstructured data into a competitive advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-achieving-full-integration-making-data-ai-ready\"><strong>1. Achieving full integration: Making data AI-ready<\/strong><\/h2>\n\n\n\n<p>For CIOs, the ultimate goal is seamless data integration\u2014structured and unstructured\u2014into a unified platform that fuels AI and intelligent agents. However, achieving this requires a well-defined strategy, robust governance, and advanced AI capabilities.<\/p>\n\n\n\n<p>A CIO from a leading financial services company captured this vision:<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In an ideal world, all kinds of organisation data should be instantly accessible, without manual processes or dependencies. I should just be able to ask AI and generative AI for what I need, and the system should deliver it.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">CIO, Financial Services<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=CIOs%20Reveal%20Top%203%20Strategies%20for%20Unlocking%20AI%E2%80%99s%20Potential%20with%20Unstructured%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=CIOs%20Reveal%20Top%203%20Strategies%20for%20Unlocking%20AI%E2%80%99s%20Potential%20with%20Unstructured%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"CIOs Reveal Top 3 Strategies for Unlocking AI\u2019s Potential with Unstructured Data\" https:\/\/www.salesforce.com\/ap\/blog\/executives-discuss-unstructured-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>This vision is no longer aspirational \u2014 it\u2019s possible today. With <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-data-cloud-powers-agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>\u2019s hybrid search, <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-rag\/\" target=\"_blank\" rel=\"noreferrer noopener\">retrieval-augmented generation (RAG)<\/a>, and vector database capabilities, enterprises can seamlessly connect all data sources and surface insights through AI-powered assistants. Imagine AI agents that intelligently retrieve, analyse, and act on data \u2014 structured or unstructured \u2014 without manual intervention.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Power agentic AI with Data Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Data Cloud surfaces critical customer context from PDFs, audio files, and videos to Agentforce, making your AI agents smarter and more accurate.\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/salesforce.vidyard.com\/watch\/Ayt3SSMRuV2bNZb9aMNVDT\">Watch how<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-predictive-intelligence-turning-unstructured-data-into-actionable-insights\"><strong>2. Predictive intelligence: Turning unstructured data into actionable insights<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-skills-research\/\">8 out of 10<\/a> of business leaders agree that data is critical for decision-making. Yet, without the ability to extract insights from unstructured data, organisations risk missing key signals\u2014whether from customer feedback, system logs, or market trends.<\/p>\n\n\n\n<p>For many CIOs, AI\u2019s real power lies in predicting and preventing disruptions before they happen. A general manager from a global technology firm emphasised this:<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To save lives. Hands down, the ultimate vision is to save lives. To be able to get knowledge of holistic data, structured, unstructured, into a view where you can predict, is the ultimate goal for humans, I think. We wanna be able to predict to prevent.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">General Manager, Technology<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=CIOs%20Reveal%20Top%203%20Strategies%20for%20Unlocking%20AI%E2%80%99s%20Potential%20with%20Unstructured%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=CIOs%20Reveal%20Top%203%20Strategies%20for%20Unlocking%20AI%E2%80%99s%20Potential%20with%20Unstructured%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"CIOs Reveal Top 3 Strategies for Unlocking AI\u2019s Potential with Unstructured Data\" https:\/\/www.salesforce.com\/ap\/blog\/executives-discuss-unstructured-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>This predictive AI capability is now a reality. AI agents can continuously analyse real-time data streams, detect anomalies, and trigger automated actions\u2014transforming reactive operations into proactive intelligence.<\/p>\n\n\n\n<p>We have entered the <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a> era when, in the<a href=\"https:\/\/www.salesforce.com\/news\/stories\/future-of-salesforce\/\"> words of Ryan Aytay,<\/a> Tableau CEO, \u201cthanks to <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/?d=7013y0000020HBWAA2&amp;nc=7013y0000020IUPAA2&amp;utm_content=7013y0000020HBWAA2&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21746031327&amp;utm_adgroup=167932510533&amp;utm_term=salesforce%20agentforce&amp;utm_matchtype=e&amp;gad_source=1&amp;gbraid=0AAAAAD4PnrMgOlxtLlHd6Vrw77Hev1W4Y&amp;gclid=Cj0KCQiAvbm7BhC5ARIsAFjwNHuTOjO2RXSDSL-Z6Rr59r-x-WK604znZRhHD-E4N-_FAcV7oxxtrLIaArguEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, we can have \u2018inspector agents\u2019 that are always on and look for anomalies across any business or department. These AI agents will be able to identify issues and opportunities across any business and then trigger instant actions.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-governance-and-security-managing-data-and-ai-with-trust-and-compliance\"><strong>3. Governance and security: Managing data and AI with trust and compliance<\/strong><\/h2>\n\n\n\n<p>For CIOs, data security and governance remain a top priority. Without proper controls, unstructured data environments can quickly turn into unmanageable data sprawl, increasing risks and compliance concerns.<\/p>\n\n\n\n<p>A head of Data &amp; Analytics at an energy company articulated this challenge:<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I\u2019ll tell you what my number one feature request would be, across anything unstructured. It\u2019s all security governance, data retention policies. One of the biggest problems, when people get access to a lot of these platforms, is they devolve so quickly into dumping grounds.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Head of Data &amp; Analytics, Energy<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=CIOs%20Reveal%20Top%203%20Strategies%20for%20Unlocking%20AI%E2%80%99s%20Potential%20with%20Unstructured%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=CIOs%20Reveal%20Top%203%20Strategies%20for%20Unlocking%20AI%E2%80%99s%20Potential%20with%20Unstructured%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"CIOs Reveal Top 3 Strategies for Unlocking AI\u2019s Potential with Unstructured Data\" https:\/\/www.salesforce.com\/ap\/blog\/executives-discuss-unstructured-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>To mitigate these risks, organisations must implement automated governance frameworks, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data classification and tagging to improve accessibility and compliance<\/li>\n\n\n\n<li>Policy-driven encryption &amp; retention to ensure regulatory adherence<\/li>\n\n\n\n<li>AI-powered access controls that dynamically adjust based on risk factors<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Agentic AI Starts with Harnessing Unstructured Data\u201420 CIOs Share Their Strategies.<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"http:\/\/salesforce.com\/ap\/form\/data\/unstructured-data-guide\/\">Read the full eBook<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-agent-first-enterprises-starts-with-unstructured-data\"><strong>The future of agent-first enterprises starts with unstructured data<\/strong><\/h2>\n\n\n\n<p>Unstructured data is no longer an untapped resource \u2014 it\u2019s the foundation of AI-powered transformation. By integrating, analysing, and governing this data effectively, CIOs can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhance AI and automation with real-time insights<\/li>\n\n\n\n<li>Enable predictive intelligence to drive proactive decision-making<\/li>\n\n\n\n<li>Ensure security and compliance with advanced governance solutions<\/li>\n<\/ul>\n\n\n\n<p>The right data platform \u2014 like Salesforce Data Cloud \u2014 powers contextually aware, trusted, autonomous AI agents that turn unstructured data into an enterprise asset.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data is the foundation of AI, and for CIOs, the real challenge\u2014and opportunity\u2014lies in harnessing unstructured data.<\/p>\n","protected":false},"author":73,"featured_media":9130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[13,211,540,23,665,645,649],"sf_content_type":[],"coauthors":[307],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-cio","sf_topic-data-culture","sf_topic-data","sf_topic-artificial-intelligence","sf_topic-agentforce","sf_topic-customer-data-cloud","sf_topic-data-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Strategies for Unlocking AI\u2019s Potential with Unstructured Data<\/title>\n<meta name=\"description\" content=\"Salesforce 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