{"id":923,"date":"2021-12-16T19:43:00","date_gmt":"2023-06-06T19:43:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=923"},"modified":"2023-06-15T09:15:21","modified_gmt":"2023-06-15T09:15:21","slug":"six-signs-business-needs-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/","title":{"rendered":"6 Signs Your Business Needs a CRM"},"content":{"rendered":"\n<p><i>As your business grows, you might find that some of your processes are starting to show their weaknesses. Here are six signs that your business would benefit from a <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM system<\/a><\/i>.<\/p>\n\n\n\n<p>When people talk about <a adhocenable=\"false\" href=\"\/ap\/crm\/what-is-crm\/\">Customer Relationship Management (CRM)<\/a>, they are usually referring to a system that helps with contact management, sales management, productivity, and more.&nbsp;<\/p>\n\n\n\n<p>The goal of a <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/products\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a> is simple: improve business relationships. By managing your customer information all in one place, you can track your customers\u2019 journey from start to finish, right from the first interaction.<\/p>\n\n\n\n<p>Small and medium-sized businesses face a huge range of challenges. These include: acquiring new customers, increasing sales revenue, simply finding the time to run their business, and so much more. CRM can help with all of these.<\/p>\n\n\n\n<p>CRM can also help you address some of the challenges businesses have faced due to the COVID-19 pandemic. For example, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/09\/data-integration-connected-customer-experiences.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">enhancing digital customer experiences<\/a>, or <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/07\/slack-basics-work-anywhere.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">improving collaboration between remote workforces<\/a>.&nbsp;<\/p>\n\n\n\n<p>One more thing: operating your business without a CRM may be costing you money. By using a CRM, you can <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/10\/automate-crm-reports-it-innovation.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">automate repetitive tasks<\/a>, free your sales teams up to find more prospects, generate more leads, and win more deals.&nbsp;<\/p>\n\n\n\n<p>So, how do you know when your business needs a CRM system? Drawn from our <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/crm-handbook\/?d=7013y000002lU86AAE&amp;nc=7013y000002lU8GAAU&amp;oth=ESMB-Blog-YourCRMHandbook&amp;utm_source=ESMB-Blog&amp;utm_medium=review_sites&amp;utm_campaign=ASIA-Multi-YourCRMHandbook&amp;utm_content=ESMB-rego-7013y000002lU86AAE\" target=\"_blank\" rel=\"noopener\">new CRM Handbook<\/a>, here are some of the signs to look out for:<\/p>\n\n\n\n<p> <a href=\"\/ap\/form\/pdf\/crm-handbook\/?d=7013y000002UpImAAK&amp;nc=7013y000002lU8GAAU&amp;oth=SFBlog-YourCRMHandbook&amp;utm_source=SFBlog&amp;utm_medium=review_sites&amp;utm_campaign=ASIA-Multi-YourCRMHandbook&amp;utm_content=ESMB-rego-7013y000002UpImAAK?Click%20to%20download%20your%20complimentary%20CRM%20Handbook\/?d=rr2-form-crm\"><\/a> <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/crm-handbook\/?d=7013y000002lU86AAE&amp;nc=7013y000002lU8GAAU&amp;oth=ESMB-Blog-YourCRMHandbook&amp;utm_source=ESMB-Blog&amp;utm_medium=review_sites&amp;utm_campaign=ASIA-Multi-YourCRMHandbook&amp;utm_content=ESMB-rego-7013y000002lU86AAE\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/infographic-six-signs-business-needs-crm.jpg\" alt=\"Click the infographic to go to Your Complete CRM Handbook web form.\"> <\/a> <\/p>\n\n\n\n<p class=\"has-text-align-center\"> <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/assets\/infographics\/six-signs-business-needs-crm.html\" target=\"_blank\" rel=\"noopener\">For details on this infographic, please click here.<\/a> <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.<\/p>\n","protected":false},"author":1,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"f22743cadc984f8391901fce617d5110","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[57,18,1,26],"sf_content_type":[],"coauthors":[3],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm","sf_topic-digital-transformation","sf_topic-infographics","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Signs Your Business Needs a CRM - Salesforce<\/title>\n<meta name=\"description\" content=\"How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Signs Your Business Needs a CRM\" \/>\n<meta property=\"og:description\" content=\"How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T09:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\"}],\"headline\":\"6 Signs Your Business Needs a CRM\",\"datePublished\":\"2023-06-06T19:43:08+00:00\",\"dateModified\":\"2023-06-15T09:15:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\",\"name\":\"6 Signs Your Business Needs a CRM - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg\",\"datePublished\":\"2023-06-06T19:43:08+00:00\",\"dateModified\":\"2023-06-15T09:15:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg\",\"width\":500,\"height\":281,\"caption\":\"6 Signs Your Business Needs a CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Signs Your Business Needs a CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/e6bed802dbc774e7364f59f5f076fd2a\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce\"},\"description\":\"Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it\u2019s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"6 Signs Your Business Needs a CRM - Salesforce","description":"How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/","og_type":"article","og_title":"6 Signs Your Business Needs a CRM","og_description":"How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T19:43:08+00:00","article_modified_time":"2023-06-15T09:15:21+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg","type":"image\/jpeg"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1"}],"headline":"6 Signs Your Business Needs a CRM","datePublished":"2023-06-06T19:43:08+00:00","dateModified":"2023-06-15T09:15:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/"},"wordCount":241,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/","name":"6 Signs Your Business Needs a CRM - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg","datePublished":"2023-06-06T19:43:08+00:00","dateModified":"2023-06-15T09:15:21+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"How do you know when your business needs a CRM? Here are six signs you should invest in a Customer Relationship Management solution.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg","width":500,"height":281,"caption":"6 Signs Your Business Needs a CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/six-signs-business-needs-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Signs Your Business Needs a CRM"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/e6bed802dbc774e7364f59f5f076fd2a","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce"},"description":"Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it\u2019s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/six-signs-business-needs-crm.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":2656,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions\/2656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/921"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=923"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=923"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}