{"id":9258,"date":"2025-12-26T15:05:00","date_gmt":"2025-12-26T07:05:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9258"},"modified":"2026-03-04T10:18:22","modified_gmt":"2026-03-04T02:18:22","slug":"smb-make-enterprise-level-impact","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/","title":{"rendered":"6 Small Business Growth Strategies For 2026"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button id=\"wp-block-salesforce-blog-key-takeaways-button\" class=\"wp-block-salesforce-blog-key-takeaways__button\" aria-controls=\"wp-block-salesforce-blog-key-takeaways-content\" aria-expanded=\"false\" aria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\"><\/path><defs><lineargradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\"><\/stop><stop offset=\"1\" stop-color=\"#0250D9\"><\/stop><\/lineargradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>AI and CRM can&nbsp;organise&nbsp;all customer data, automate tasks, and make smarter, data-driven decisions, it&rsquo;s time to get on board.<\/li>\n\n\n\n<li>Implement automated sales and marketing campaigns to efficiently target and qualify leads without wasting time or budget.<\/li>\n\n\n\n<li>Use AI agents for 24\/7 customer support and leverage strategic partnerships to expand your market reach without having to hire a large team.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>For <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">small and medium-sized businesses (SMBs)<\/a>, standing out in a crowded market can be difficult, especially when competing against large enterprises with a bigger budget. That&rsquo;s why we found growth strategies to be important for anyone looking to scale business in 2026 and beyond.<\/p>\n\n\n\n<p>Today&rsquo;s business buyers want more than just a good product or service: In fact, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% say that the experience a company provides is as important as its products and services<\/a>. Here are six ways small businesses can grow their impact:&nbsp;<\/p>\n\n\n\n<p><strong>What we&rsquo;ll cover:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#h-what-is-a-growth-strategy\">What is a growth strategy?<\/a><\/li>\n\n\n\n<li><a href=\"#h-1-reach-the-right-customers-with-smart-automation\">Reach the right customers with marketing automation<\/a><\/li>\n\n\n\n<li><a href=\"#h-2-create-a-sales-playbook\">Create a sales playbook<\/a><\/li>\n\n\n\n<li><a href=\"#h-3-use-ai-to-make-smart-decisions\">Use AI analytics to make smart decisions<\/a><\/li>\n\n\n\n<li><a href=\"#h-4-triple-growth-with-the-help-of-partners\">Triple your growth with hyper-focused partners<\/a><\/li>\n\n\n\n<li><a href=\"#h-5-improve-post-sale-support-with-ai\">Improve post-sale support with AI<\/a><\/li>\n\n\n\n<li><a href=\"#h-6-get-work-done-globally-with-slack\">Get work done globally with Slack<\/a><\/li>\n\n\n\n<li><a href=\"#h-your-small-business-can-become-big-nbsp\">Your small business can become big<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-growth-strategy\">What is a growth strategy?<\/h2>\n\n\n\n<p>For a small business, a growth strategy is your tailored plan for expanding beyond your current&nbsp;size&nbsp;without running out of resources. It focuses on how to sustainably increase profit and customer base using limited means.<\/p>\n\n\n\n<p>This usually means starting with&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/market-penetration-guide\/\">market penetration<\/a>, such as creating a loyalty program to get existing customers to buy more often. As you&nbsp;stabilise, you can strategically introduce new services (product development) or target a nearby town. The key is to choose one or two focused growth avenues that align with your cash flow and allow you to test expansion slowly before making big, risky investments. Here are a few to consider for the future of your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-reach-the-right-customers-with-smart-automation\">1. Reach the right customers with smart automation<\/h2>\n\n\n\n<p>Imagine having a tool that helps you reach the right person at just the right time. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/mulesoft\/automation\/\">automation<\/a>&nbsp;built into a&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management tool (CRM)<\/a>&nbsp;like Salesforce, you can create email campaigns that really connect with your audience.&nbsp;<\/p>\n\n\n\n<p>For instance, the moment a prospect fills out a contact form or engages with a chatbot, their data is saved in your marketing CRM and a thank you message is automatically sent out. There are also email drip campaign sent after a certain action was taken by a user, like signing up for a newsletter or downloading content.<\/p>\n\n\n\n<p>This type of automation helps&nbsp;prioritise&nbsp;prospects by scoring them based on their&nbsp;behaviour&nbsp;and interests. With access to&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/data\" target=\"_blank\" rel=\"noreferrer noopener\">marketing analytics<\/a>&nbsp;built in your CRM, you get a clear picture of what&rsquo;s working across your campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/automation-guide\/\">Automated emails&nbsp;<\/a>can be triggered based on specific actions, like reminding someone about a product they checked out but didn&rsquo;t buy. It even segments contacts based on their actions, ensuring the right message is sent to the right group. And it doesn&rsquo;t stop there, it can also gather post-purchase survey feedback and use it to make the customer experience even better.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tMore resources\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentforce-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=150&amp;h=84 150w\" alt=\"Illustration showcasing Agentforce for small business by Salesforce\" loading=\"lazy\"><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Agentforce for Small Business?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/dreamforce-insights-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=150&amp;h=113 150w\" alt=\"Four presenters on Salesforce Live pose for a shot during Dreamforce '25.\" loading=\"lazy\"><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tFrom Dreamforce To Your Door: 3 AI Takeaways For SMBs\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/autonomous-vs-assistive-agents\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/02\/TSK-39906_Autonomous_vs_Assistive_Agents.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/02\/TSK-39906_Autonomous_vs_Assistive_Agents.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/02\/TSK-39906_Autonomous_vs_Assistive_Agents.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/02\/TSK-39906_Autonomous_vs_Assistive_Agents.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/02\/TSK-39906_Autonomous_vs_Assistive_Agents.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/02\/TSK-39906_Autonomous_vs_Assistive_Agents.png?w=150&amp;h=84 150w\" alt=\"Illustration showcasing autonomous vs assistive agents for small business.\" loading=\"lazy\"><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tAutonomous vs Assistive Agents: Which is Right for Your Small Business?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2025-smb-trends\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/2025-smb-trends-blog-image.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/2025-smb-trends-blog-image.jpg 1050w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/2025-smb-trends-blog-image.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/2025-smb-trends-blog-image.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/2025-smb-trends-blog-image.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/2025-smb-trends-blog-image.jpg?w=150&amp;h=100 150w\" alt=\"\" loading=\"lazy\"><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t2025 SMB Trends: Why ASEAN Businesses Are Investing in AI and Automation\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-create-a-sales-playbook\">2. Create a sales playbook <\/h2>\n\n\n\n<p>The best sports teams&rsquo; successes come from creating a plan. And just like a coach, you need to be clear about your team&rsquo;s goals and expectations and lay out a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-statistics\/\">sales plan<\/a> to get them there. This is especially important in business-to-business (B2B) sales, where <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">84% of business buyers expect sales reps to act as their trusted advisors<\/a>.<\/p>\n\n\n\n<p>Develop clear <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-playbook\/\">sales playbooks<\/a> to create a consistent process for all prospects. Here&rsquo;s how to create a sales playbook, step by step:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define your vision:<\/strong> Lay out your mission, values, and how your product solves customer pain points. Include common objections and effective responses.<\/li>\n\n\n\n<li><strong>Build a clear sales process:<\/strong> Define your target audience, key personas, and lead nurturing steps. Highlight how data analytics and tools help streamline your sales strategy.<\/li>\n\n\n\n<li><strong>Keep it flexible:<\/strong> Think of your playbook as a living document. Regularly update it with team feedback and new insights to stay ahead.<\/li>\n<\/ul>\n\n\n\n<p>For instance, by using AI to structure sales territories, you can avoid multiple sales teams reaching out to the same prospect with different products or opportunities. You can also <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/sales-quotas\/\">set sales quotas<\/a> to give your team clear goals, helping everyone stay aligned and accountable for better results.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a CRM built to reach more prospects?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Automate your marketing campaigns with a CRM built to grow. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\">\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-use-ai-to-make-smart-decisions\">3.<strong> <\/strong>Use AI to make smart decisions<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">Artificial intelligence (AI)<\/a> is now fueling small businesses, helping to advance sales, marketing, commerce, and operations. When <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/ai-crm\/\">AI and CRM<\/a> work together, your teams gets the support they need to handle their workload, making it easier to keep customers happy.<\/p>\n\n\n\n<p>For example, if you need to create a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/how-to-write-a-business-proposal\/\" target=\"_blank\" rel=\"noreferrer noopener\">proposal<\/a>, you can access the latest product information directly from your CRM and generate the proposal automatically. This saves time and eliminates the need for constant back-and-forth.<\/p>\n\n\n\n<p>Now, imagine giving your team a tool that helps them work smarter, solve problems faster, and build better relationships with customers. That&rsquo;s what <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce 360<\/a> does. It reviews customer data to suggest what they might need next, like recommending accessories after buying a phone. Using&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/ai-agents\/\">AI agents<\/a>&nbsp;for service helps your team anticipate problems before they happen, turning them into proactive problem-solvers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Does Agentforce Work? AI Service Agent Demo | Dreamforce 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5GFGTuCONJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-triple-growth-with-the-help-of-partners\">4. Triple growth with the help of partners<\/h2>\n\n\n\n<p>Two heads are almost always better than one, so consider amplifying your small business growth strategies with partners. The right&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-salesforce-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnerships<\/a>&nbsp;deliver the benefits of a bigger sales team without the downsides of increasing headcount. The key is ensuring that all prospects have the same amazing experience, whether they&rsquo;re talking to an in-house team or your partner.<\/p>\n\n\n\n<p>To keep your partners and sales teams on the same page, a CRM is key but a communication integration like&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a>&nbsp;is mandatory. With Channels, it ensures everyone has access to the same information, whether it&rsquo;s sales playbooks or customer-facing materials. For example, if your sales team is talking to a customer and your partner is also reaching out, they&rsquo;ll both have the same details about pricing, features, or promotions, avoiding any confusion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-improve-post-sale-support-with-ai\">5.<strong> <\/strong>Improve post-sale support with AI<\/h2>\n\n\n\n<p>An&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/ai-crm\/\">AI CRM<\/a>&nbsp;can do a lot to support your team, but one of its biggest perks is how it powers&nbsp;personalised, 24\/7 customer service, even when your team&rsquo;s off the clock. Agentforce 360 provides a comprehensive, holistic view of each customer, consolidating all interaction history, purchase details, and service records in one place. This ensures that support agents have all the necessary information at their fingertips to address customer issues efficiently.<\/p>\n\n\n\n<p>For small businesses, you may not have your team built just yet, so&nbsp;utilising&nbsp;AI for customer support is a solid strategy. Here are two ideas to think about:<\/p>\n\n\n\n<p><strong>Create a self-service community<\/strong>: An AI-driven self-service community gives them quick access to helpful guides, product info, and FAQ pages. AI can predict common issues and automatically posts answers; hence quick answers are guaranteed. Plus, if things escalate, your service team gets a heads-up to jump in and help out.<\/p>\n\n\n\n<p><strong>Free up your team with service agents<\/strong>:&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered chatbots<\/a>&nbsp;are the helpful virtual assistant that never sleeps. They can handle simple questions and provide&nbsp;personalised&nbsp;help around the clock via text or chat. These&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-are-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>&nbsp;have come a long way, making them a great option as your business grows. They can take care of big product&nbsp;catalogues&nbsp;and more complex service needs, so your team doesn&rsquo;t get overloaded.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Grow Your Small Business With AI Agents<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how autonomous AI can scale your small business for efficient growth in our free e-book.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-grow-with-agentforce\/\">Get it now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"432\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp\" class=\"attachment-full size-full\" alt=\"grow your small business with ai agents\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp 621w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp?w=300&amp;h=209 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp?w=150&amp;h=104 150w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\">\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-get-work-done-globally-with-slack\">6. Get work done globally with Slack<\/h2>\n\n\n\n<p>The free version of&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a>&nbsp;can become the backbone of customer management for any small business that relies on teamwork. While it&rsquo;s not a full customer tracking system on its own, it excels at&nbsp;centralising&nbsp;communication.<\/p>\n\n\n\n<p>You can set up dedicated channels right inside your CRM, which brings all relevant conversations and files into one easy-to-search place. This eliminates the chaos of scattered emails and ensures that every team member, from the person who answers the phone to the person who handles billing, sees the same, most recent information.<\/p>\n\n\n\n<p><strong>Turn messages into action items:<\/strong>&nbsp;By using the Save Message feature or the three-dot menu on any message, you can easily turn a customer request or a key instruction into a to-do item that your team can follow up on, ensuring nothing falls through the cracks.<\/p>\n\n\n\n<p><strong>Create &ldquo;mini-CRMs&rdquo; with Threads:<\/strong>&nbsp;When a customer sends a message with an issue, your team can use a&nbsp;<a href=\"https:\/\/slack.com\/resources\/using-slack\/tips-on-how-best-to-use-threaded-messages\" target=\"_blank\" rel=\"noreferrer noopener\">thread<\/a>&nbsp;to discuss the solution privately under that original message. This keeps the main channel clean, and anyone joining the team can see the history and the solution in one compact spot.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost team productivity with Slack<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Bring together your team, your customers, and your tools to help take your business to the next level with Slack &mdash; it&rsquo;s where business gets done.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\">\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-small-business-can-become-big-nbsp\">Your small business can become big&nbsp;<\/h2>\n\n\n\n<p>As a small business, you have the power to scale your impact significantly by leveraging the right tools and strategies. With these five unique strategies, you&rsquo;re not just growing your business &mdash; you&rsquo;re scaling your impact. At Salesforce, we&rsquo;re here to support you every step of the way.<\/p>\n\n\n\n<p>Ready to take your business to the next level? Try <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> to stay organised and build lasting customer connections. Looking for more customisation? <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Explore Pro Suite<\/a>. Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Activate Foundations<\/a> today to try <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce 360<\/a>.<\/p>\n\n\n\n<p><em>AI supported the writers who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how your small business can keep up with any large enterprise \u2014 and spoiler alert, you only need one tool.<\/p>\n","protected":false},"author":1801,"featured_media":9257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2bc35b41569d482094494c7e98e43251","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[703,2,28,36,57,540,211,73,15,521,214,561,9,26,23,508,647],"sf_content_type":[],"coauthors":[685],"class_list":["post-9258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-b2b-marketing-automation","sf_topic-service-cloud","sf_topic-customer-experience","sf_topic-sales-cloud","sf_topic-crm","sf_topic-data","sf_topic-data-culture","sf_topic-innovation","sf_topic-sales","sf_topic-sales-strategy","sf_topic-startups","sf_topic-personalisation","sf_topic-service","sf_topic-small-business","sf_topic-artificial-intelligence","sf_topic-sales-representative","sf_topic-ceo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Small Business Growth Strategies For 2025 - Salesforce<\/title>\n<meta name=\"description\" content=\"Go up against larger rivals with these small business growth strategies. Customer management tools and automation can save time and money.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Small Business Growth Strategies For 2026\" \/>\n<meta property=\"og:description\" content=\"Go up against larger rivals with these small business growth strategies. Customer management tools and automation can save time and money.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T07:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T02:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brett Grossfeld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/514d3add5fee6b9860cecd2934d39399\"}],\"headline\":\"6 Small Business Growth Strategies For 2026\",\"datePublished\":\"2025-12-26T07:05:00+00:00\",\"dateModified\":\"2026-03-04T02:18:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\"},\"wordCount\":1584,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\",\"name\":\"6 Small Business Growth Strategies For 2025 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png\",\"datePublished\":\"2025-12-26T07:05:00+00:00\",\"dateModified\":\"2026-03-04T02:18:22+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"Go up against larger rivals with these small business growth strategies. 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