{"id":9286,"date":"2025-05-19T17:35:04","date_gmt":"2025-05-19T09:35:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9286"},"modified":"2025-05-19T17:35:05","modified_gmt":"2025-05-19T09:35:05","slug":"achieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/achieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap\/","title":{"rendered":"Achieving a Trusted Agentic AI Ecosystem: Salesforce Report Offers a Roadmap"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentic AI<\/a>\u00a0is capturing headlines, but most are missing the key word \u2013 trust.<\/p>\n\n\n\n<p>It\u2019s true that integrating the latest AI advancements is crucial for building a limitless digital workforce. In fact, over\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-announcement-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of enterprise IT leaders<\/a>\u00a0have implemented or plan to implement\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\">AI agents<\/a>\u00a0in the next two years. But as businesses race to bring agentic AI to market, evaluating the risks and opportunities of the technology must happen in tandem with innovation in order to be successful.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Trust is Salesforce\u2019s #1 value, and through eras of predictive, generative, and now agentic AI, it has stayed at the forefront of our work.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Paula Goldman, Chief Ethical and Humane Use Officer, Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fachieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Achieving%20a%20Trusted%20Agentic%20AI%20Ecosystem%3A%20Salesforce%20Report%20Offers%20a%20Roadmap\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Achieving%20a%20Trusted%20Agentic%20AI%20Ecosystem%3A%20Salesforce%20Report%20Offers%20a%20Roadmap&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fachieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fachieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Achieving a Trusted Agentic AI Ecosystem: Salesforce Report Offers a Roadmap\" https:\/\/www.salesforce.com\/ap\/blog\/achieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Trust is Salesforce\u2019s #1 value, and through eras of predictive, generative, and now agentic AI, it has stayed at the forefront of our work. That\u2019s why, as AI agents become embedded in the enterprise, Salesforce\u2019s\u00a0<a href=\"https:\/\/www.salesforce.com\/company\/ethical-and-humane-use\/\">Office of Ethical and Humane Use<\/a>\u00a0is providing a comprehensive overview of the company\u2019s responsible AI efforts and learnings in our first-ever Trusted AI and Agents Impact Report.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Salesforce&#8217;s Trusted AI and Agents Impact Report<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/assets\/pdf\/reports\/salesforce-trusted-ai-agents-impact-report.pdf\">Read the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-look-into-the-report\"><strong>A look into the report<\/strong><\/h2>\n\n\n\n<p>Enterprise AI agents have the potential to transform entire industries and everyday life. By openly sharing our approach, Salesforce aims to raise the bar for\u00a0<a href=\"https:\/\/www.salesforce.com\/company\/responsible-ai-and-technology\/\">responsible agentic AI<\/a>\u00a0and empower others to advance the technology in a way that is ethical, transparent, secure, and accountable \u2013 ultimately creating a more trustworthy digital ecosystem.\u00a0<\/p>\n\n\n\n<p>Salesforce\u2019s Trusted AI and Agents Impact Report describes our approach to designing and deploying\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">AI agents<\/a>, from initial conception and implementation to ongoing assessment and improvement. We hope it will guide\u00a0organisations\u00a0on their own agentic AI processes while keeping trust at the\u00a0centre.\u00a0<\/p>\n\n\n\n<p>The process starts with putting the proper governance in place.<\/p>\n\n\n\n<p><strong>Trusted AI agent principles and decision-making structures:<\/strong>&nbsp;We develop responsible principles and decision-making structures from the onset.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce developed its first set of\u00a0<a href=\"https:\/\/blog.salesforceairesearch.com\/meet-salesforces-trusted-ai-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">trusted AI principles<\/a>\u00a0in 2018. As we entered into the era of\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-generative-ai\/\">generative AI<\/a>\u00a0in early 2023, we augmented our trusted AI principles with a set of\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">five guiding principles<\/a>\u00a0for developing responsible generative AI, as one of the first enterprise companies to publish guidelines in this emerging space.\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/responsible-agentic-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">These principles<\/a>\u00a0still hold true for the current, third era of AI \u2014 the era of AI agents.<\/li>\n\n\n\n<li>In addition to principles and policies, we put strong decision-making structures in place to ensure the responsible development and deployment of AI agents. Some of these structures include reporting to a committee of Salesforce\u2019s Board of Directors, reviews and consultations with our AI and Ethical Use Advisory Councils, and senior leadership engagement.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ethical use policies:&nbsp;<\/strong>Our implementation of new technologies like agentic AI is thoughtful, and we provide rules on how customers can and cannot use our products.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We developed an\u00a0<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/legal\/Agreements\/policies\/ExternalFacing_Services_Policy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Acceptable Use Policy<\/a>\u00a0(AUP) and\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-acceptable-use-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Acceptable Use Policy<\/a>\u00a0(AI AUP) to ensure customers can use Salesforce products with confidence, knowing they and their end users are receiving an ethical AI experience from product development to deployment.<\/li>\n<\/ul>\n\n\n\n<p><strong>Product design and development:\u00a0<\/strong>We\u00a0operationalise\u00a0trusted AI into product design and development.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a>\u00a0is also built on the\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/trusted-ai\/\">Einstein Trust Layer<\/a>, a comprehensive framework within Salesforce\u2019s AI ecosystem, designed to uphold\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-privacy-compliance\/what-is-data-privacy\/\">data privacy<\/a>,\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-security\/what-is-data-security\/\">security<\/a>, and ethical standards while enhancing the effectiveness of AI applications.\u00a0<\/li>\n\n\n\n<li>To build trustworthy agents, Salesforce implements guardrails across our AI products called\u00a0trust patterns\u00a0that are designed to improve safety, accuracy, and trust while empowering human users.\u00a0<\/li>\n\n\n\n<li>We also ensure\u00a0<a href=\"https:\/\/www.salesforce.com\/company\/product-accessibility-inclusive-design\/\">accessibility<\/a>\u00a0considerations are integrated into product design and development from the onset through our Self-Service for Engineering initiative. This resource provides foundational guidance and real-time support.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"sp-bottom-r sp-top-r\">\n\t<h2 class=\"hr-headline label\">\n\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" aria-hidden=\"true\" class=\"hr-headline__icon hr-headline__icon--start\"><g fill=\"none\" fill-rule=\"evenodd\" stroke=\"#032D60\" stroke-width=\"2\"><path d=\"M15 5.05v9.9M10 8.071v6.858M5 12v3\" \/><\/g><\/svg>\n\t\tRelated Stories\t<\/h2>\n\n\t<!-- Related Posts Grid -->\n\t<div class=\"grid grid--3-up sp-top-xl\">\n\t\t\n\n<article class=\"card\">\n\t<div class=\"card__contents\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/employee-agents-are-helping-smbs\/\" class=\"card__thumbnail\" aria-label=\"Read 8 Ways Employee Agents Are Helping Small Businesses\" tabindex=\"-1\" target=\"_self\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" 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target=\"_self\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Ecommerce-tools-SMB.jpg?w=150&#038;h=150&#038;crop=1\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Ecommerce-tools-SMB.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Ecommerce-tools-SMB.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Ecommerce-tools-SMB.jpg?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Ecommerce-tools-SMB.jpg?w=1024&amp;h=573 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Ecommerce-tools-SMB.jpg?w=150&amp;h=84 150w\" alt=\"Illustration of an ecommerce website with shopping cart icons on a desk with a yellow background.\" loading=\"lazy\" \/><\/span>\t\t\t<\/a>\n\t\t\t\t<header class=\"card__header\">\n\t\t\t<div class=\"card__taxonomies\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<h2 class=\"card__title h4\">\n\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-ecommerce-tools-for-small-business\/\" target=\"_self\">\n\t\t\t\t\tTop 5 Ecommerce Tools For Small Business in 2026\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t<\/header>\n\t<\/div>\n\t<div class=\"card__meta-contents\">\n\t\t\t\t\t<div class=\"card__meta\">\n\t\t\t\t\n<div class=\"byline-meta byline-meta--2\">\n\n\t\t<address class=\"byline\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/author\/lauren-wallace\/\" class=\"byline__contents\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"byline__avatar\">\n\t\t\t\t\t\t<span class=\"img-object-fit img-object-fit--is-round\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/08\/lauren-wallace-author.jpg?w=150&#038;quality=60\" sizes=\"96px\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/08\/lauren-wallace-author.jpg 400w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/08\/lauren-wallace-author.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/08\/lauren-wallace-author.jpg?w=300&amp;h=300 300w\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" \/><\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"byline__title label\">\n\t\t\t\t\t<span class=\"byline__name\">Lauren<\/span> <span class=\"byline__name\">Wallace<\/span> \t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/address>\n\t\t\t\t\t<address class=\"byline\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/author\/caylin-white\/\" class=\"byline__contents\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"byline__avatar\">\n\t\t\t\t\t\t<span class=\"img-object-fit img-object-fit--is-round\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp?w=139&#038;quality=60\" sizes=\"96px\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp 1892w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp?w=277&amp;h=300 277w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp?w=768&amp;h=831 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp?w=946&amp;h=1024 946w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp?w=1419&amp;h=1536 1419w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/08\/caylin-white.webp?w=139&amp;h=150 139w\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" \/><\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"byline__title label\">\n\t\t\t\t\t<span class=\"byline__name\">Caylin<\/span> <span class=\"byline__name\">White<\/span> \t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/address>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"card__excerpt\">\n\t\t\t<p class=\"body-3\">\n\t\t\t\tLaunching an online store is just the beginning of your ecommerce journey. To turn a good idea into a thriving business, you need the right digital ecosystem. The days of simply selling products&hellip;\t\t\t<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/article>\n\n\n<article class=\"card\">\n\t<div class=\"card__contents\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-literacy-for-small-business\/\" class=\"card__thumbnail\" aria-label=\"Read AI Literacy For Startups and Small Businesses: Applications + Tips\" tabindex=\"-1\" target=\"_self\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=150&#038;h=150&#038;crop=1\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png 1920w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=150&amp;h=84 150w\" alt=\"Illustration of AI literacy showing icons and computers with AI on a purple background.\" loading=\"lazy\" \/><\/span>\t\t\t<\/a>\n\t\t\t\t<header class=\"card__header\">\n\t\t\t<div class=\"card__taxonomies\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<h2 class=\"card__title h4\">\n\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-literacy-for-small-business\/\" target=\"_self\">\n\t\t\t\t\tAI Literacy For Startups and Small Businesses: Applications + Tips\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t<\/header>\n\t<\/div>\n\t<div class=\"card__meta-contents\">\n\t\t\t\t\t<div class=\"card__meta\">\n\t\t\t\t\n<div class=\"byline-meta byline-meta--1\">\n\n\t\t<address class=\"byline\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/author\/kavea-s-abhishek\/\" class=\"byline__contents\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"byline__avatar\">\n\t\t\t\t\t\t<span class=\"img-object-fit img-object-fit--is-round\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/Kavea-S.-Abhishek-Salesforce.webp?w=150&#038;quality=60\" sizes=\"96px\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/Kavea-S.-Abhishek-Salesforce.webp 800w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/Kavea-S.-Abhishek-Salesforce.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/Kavea-S.-Abhishek-Salesforce.webp?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/Kavea-S.-Abhishek-Salesforce.webp?w=768&amp;h=768 768w\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\" \/><\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"byline__title label\">\n\t\t\t\t\t<span class=\"byline__name\">Kavea<\/span> <span class=\"byline__name\">S. Abhishek<\/span> \t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/address>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"card__excerpt\">\n\t\t\t<p class=\"body-3\">\n\t\t\t\tLearn how to apply AI to your business with these literacy tips.\t\t\t<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/article>\n\t<\/div>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"><\/h4>\n\n\n\n<p><strong>Testing, evaluation, and assessment:&nbsp;<\/strong>We implement testing mechanisms to continually evaluate and improve the safety of AI agents.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Model benchmarking, the act of evaluating AI models against trust and safety metrics (e.g., bias, privacy, truthfulness, robustness), enables Salesforce to ensure that its agents perform at the highest level. When a model scores below a certain range on one of our metrics, we use adversarial testing to evaluate the system by feeding it deceptive inputs to uncover weaknesses and improve robustness.<\/li>\n\n\n\n<li>Ethical red teaming\u00a0is another tactic we implement to improve the safety of AI agents. Based on the results of our benchmarking, we perform robust AI red teaming for toxicity, bias, and security to make sure that if any malicious use or benign misuse occurs, our systems are safe.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">AI\u2019s Human Factor: Why Trust Is Essential for Unlocking Digital Labor\u2019s Potential.<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-human-partnership\/\">Read the Q&amp;A<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-safe-agentic-ai-ecosystem\"><strong>Building a safe agentic AI ecosystem<\/strong><\/h2>\n\n\n\n<p>As agentic AI progresses, businesses need to adapt. The continuous sharing and implementation of ethical frameworks will be critical requirements for digital ecosystems to innovate in safe and trusted ways. With trust as its core value, Salesforce is dedicated to driving positive change through AI, and will continue leading the way to help businesses across the industry embrace a similar commitment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-dive-deeper\"><strong>Dive deeper<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full\u00a0<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/assets\/pdf\/reports\/salesforce-trusted-ai-agents-impact-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a><\/li>\n\n\n\n<li>Learn more about Salesforce\u2019s\u00a0<a href=\"https:\/\/www.salesforce.com\/company\/ethical-and-humane-use\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Office of Ethical and Humane Use<\/a><\/li>\n\n\n\n<li>Dive into Salesforce\u2019s\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/responsible-agentic-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">guiding principles for the development of agentic AI<\/a><\/li>\n\n\n\n<li>Read more about\u00a0<a href=\"https:\/\/www.salesforce.com\/blog\/trustworthy-AI-agent\" target=\"_blank\" rel=\"noreferrer noopener\">how Salesforce develops trustworthy AI agents<\/a><\/li>\n\n\n\n<li>Read a Salesforce white paper on\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-considerations-for-governments\/\" target=\"_blank\" rel=\"noreferrer noopener\">how global policymakers can unlock agentic AI\u2019s full potential<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Agentic AI\u00a0is capturing headlines, but most are missing the key word \u2013 trust. It\u2019s true that integrating the latest AI advancements is crucial for building a limitless digital workforce. In fact, over\u00a090% of&hellip;<\/p>\n","protected":false},"author":663,"featured_media":9290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[21,23,665],"sf_content_type":[],"coauthors":[307],"class_list":["post-9286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-enterprise","sf_topic-artificial-intelligence","sf_topic-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Trusted AI Impact Report<\/title>\n<meta name=\"description\" content=\"Salesforce has released its Trusted AI Impact Report, providing a comprehensive overview of its responsible AI effortst and learnings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/achieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achieving a Trusted Agentic AI Ecosystem: Salesforce Report Offers a Roadmap\" \/>\n<meta property=\"og:description\" content=\"Salesforce has released its Trusted AI Impact Report, providing a comprehensive overview of its responsible AI effortst and learnings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/achieving-a-trusted-agentic-ai-ecosystem-salesforce-report-offers-a-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T09:35:04+00:00\" \/>\n<meta property=\"article:modified_time\" 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