{"id":9296,"date":"2025-06-02T13:22:34","date_gmt":"2025-06-02T05:22:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9296"},"modified":"2025-06-02T13:22:35","modified_gmt":"2025-06-02T05:22:35","slug":"2025-gartner-mq-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/2025-gartner-mq-salesforce\/","title":{"rendered":"Salesforce Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms: Highest in Execution and Furthest in Vision"},"content":{"rendered":"\n

We are thrilled to announce that Salesforce has been recognised as a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms for the second consecutive year. Gartner evaluated 12 vendors, and we are proud to be recognised as highest in Ability to Execute and furthest in Completeness of Vision. We see this Leader position as an acknowledgment of Salesforce\u2019s unwavering commitment to delivering exceptional customer data solutions that empower businesses worldwide to achieve true Enterprise AI-driven transformation.<\/p>\n\n\n\n

Download a complimentary version of the report here<\/a>.<\/p>\n\n\n\n

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We express deep gratitude to our customers and partners for their trust and collaboration, as their continued support makes this recognition possible. We are delivering a first-of-its-kind digital labor platform to empower companies to build a limitless workforce with trusted, autonomous AI agents in the flow of work.<\/p>\n\n\n\n

The Data Cloud Advantage<\/h2>\n\n\n\n

Nearly half of the Fortune 100 are active customers of Data Cloud\u2014demonstrating its power as a catalyst of innovation by delivering real business value. Our customers’ successes<\/a> across every industry reflect the transformative power of Data Cloud. Companies like UEM Sunrise Berhad<\/a>, Advantech<\/a>, Royal Enfield<\/a> and more rely on Data Cloud daily to help strengthen customer relationships, boost productivity, and improve their bottom lines. This success is driven by Salesforce\u2019s unique Data Cloud<\/a> advantage.<\/p>\n\n\n\n

Enterprises today struggle with data silos, unreliable insights, and poor actionability. This is of particular concern in the agentic era enterprises find themselves in today – AI agents need the right data and context to produce actionable insights that are grounded in customer records.<\/p>\n\n\n\n

Salesforce Data Cloud<\/a> is a hyperscale data engine natively integrated within the Salesforce Platform. Data Cloud provides all of the unstructured and structured data and metadata to deliver Customer 360 \u2014 <\/em>a unified view of your customer that’s actionable across all of your front office applications. Regardless of where your data comes from \u2014 internal apps, systems, channels, external data lakes, and even emails, images, or PDFs \u2014 Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. <\/p>\n\n\n\n

Data Cloud powers Agentforce<\/a> to revolutionise how businesses harness data and agentic-AI to drive growth and customer satisfaction by grounding agents in proprietary data and enabling automation through data-triggered workflows, advanced analytics, and AI-powered applications. With both low-code and pro-code tools, it empowers your entire organisation to access and act on data, fostering self-service, informed decision-making, and innovation across teams. <\/p>\n\n\n\n

Data Cloud offers a unified data and metadata model that is uniquely powerful because all customer data is harmonised and unified directly providing a shared understanding of all customers across every department, assigning meaning and context. With the power of Data Cloud,  AI can leverage highly relevant and accurate insights across all Salesforce Products\u2014 Sales<\/a>, Service<\/a>, Marketing<\/a>, Commerce<\/a>, Mulesoft<\/a>, Tableau<\/a>, Slack<\/a>, and more. Data Cloud, Customer 360 and our Agentforce are the trifecta that customers and partners require to deliver on the promise of AI. And we do all of this with trust at the centre with our data governance, ensuring that our solutions are not only powerful but also reliable and secure. <\/p>\n\n\n\n

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Data Cloud is witnessing exceptional adoption, driving substantial growth and momentum. This is reflected in our latest Fiscal Year 2025 Results<\/a>. We shared that Salesforce Data Cloud and AI solutions have demonstrated exceptional momentum by achieving $900 million annual recurring revenue in Data Cloud and AI, up 120% year-over-year (Y\/Y). Data Cloud has surpassed 50 trillion records ingested or connected to via Zero Copy , doubling its volume year-over-year. <\/p>\n\n\n\n

Salesforce Perspective:<\/strong> “We believe Salesforce’s recognition as a Leader, highest in execution and furthest in vision by Gartner, for the second consecutive year, underscores our unparalleled strength in Data Cloud delivering our Customer 360 vision and Agentic-AI innovation. Our unique approach \u2014 combining hyperscale data capabilities, Zero Copy, unstructured data processing, data governance, and our open ecosystem including bring-your-own AI models \u2014 empowers enterprises to unlock, harmonise and unify data trapped in silos. This enables organisations to unify all structured and unstructured data and drive personalised and actionable engagement.<\/em>” <\/em>– Rahul Auradkar, EVP and GM of Salesforce Data Cloud<\/strong> <\/mark><\/p>\n\n\n\n

Customer Perspectives:<\/strong><\/h3>\n\n\n\n

UEM Sunrise Berhad<\/a> is using\u00a0Data Cloud<\/a> to seamlessly integrate both structured and unstructured data. This includes business and customer data already in Salesforce as well as new data such as population demographics from the government census. Harnessing this data with Marketing Cloud<\/a>, UEM Sunrise Berhad is able to better segment and communicate with customers based on their unique preferences and propensity to buy, achieving conversion rates of up to 20%.<\/p>\n\n\n\n

Advantech<\/a>, one of Taiwan\u2019s biggest global brands, and a leader in intelligent systems and embedded platforms has partnered with Salesforce on its mission to enable an intelligent planet. Advantech has successfully increased efficiency of sales and a 50% reduction in IT cycle time setting the company up for future growth and innovation.<\/p>\n\n\n

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Bringing together consumer behaviour, preferences, and interaction history, we can predict customer needs and provide tailored products and services. This will not only increase customer satisfaction and loyalty but potentially help us expand and grasp new market and revenue opportunities<\/p>\n<\/blockquote>\nGary Lee, Global Chief Digital Marketing Officer, Advantech<\/span>\n