{"id":9372,"date":"2025-06-10T17:15:30","date_gmt":"2025-06-10T09:15:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9372"},"modified":"2026-01-05T18:57:15","modified_gmt":"2026-01-05T10:57:15","slug":"agentic-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/agentic-marketing-automation\/","title":{"rendered":"How Agentic Marketing Automation Will Bring a New Era of Efficiency"},"content":{"rendered":"\n

Better, faster, and cheaper. Marketing leaders\u2019 goals haven\u2019t changed, but they\u2019re now being driven by the surge of AI and agents<\/a>. They aren\u2019t being asked to do new things \u2013 they\u2019re evaluating whether they can be done differently<\/em>. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results<\/a> across complex workstreams. <\/p>\n\n\n\n

We are at a point where we need to rethink automation, not just as a sub-category of tools focused on B2B sales, but as the real payoff of agentic AI. Let\u2019s take a deeper look at how this new technology can help you fulfill ambitious strategies.<\/p>\n\n\n\n

3 strategic objectives that lead to growth and profits<\/h2>\n\n\n\n

Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward:<\/p>\n\n\n\n