{"id":9433,"date":"2025-06-20T15:44:30","date_gmt":"2025-06-20T07:44:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9433"},"modified":"2025-06-20T15:44:31","modified_gmt":"2025-06-20T07:44:31","slug":"unified-trust-security-governance-for-agentic-solutions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/","title":{"rendered":"The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable"},"content":{"rendered":"\n<p>The potential of AI agents, like those powered by Agentforce, to revolutionise business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalised experiences. Yet, as organisations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?<\/p>\n\n\n\n<p>The reality is, deploying AI at scale brings significant challenges. According to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/it-security-stats-2025\/\">recent research<\/a>, nearly half (48%) of IT leaders worry their data foundation isn&#8217;t ready for AI, and 55% lack confidence in implementing AI with appropriate guardrails. These concerns aren&#8217;t just about preventing isolated errors; they\u2019re about ensuring compliance, protecting privacy, maintaining data integrity, and ultimately, building customer trust.<\/p>\n\n\n\n<p>At Salesforce, trust has been our #1 value for over 25 years. We&#8217;ve built our deeply unified platform with security and governance embedded from the ground up, evolving alongside the technological landscape \u2013 from cloud and mobile to predictive AI and now, generative AI and <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a>. Enabling organisations to leverage powerful new technologies <em>safely and responsibly<\/em> is fundamental to our mission.<\/p>\n\n\n\n<p>Deploying trusted AI agents requires more than just powerful models. It requires a holistic approach rooted in a secure and well-governed data foundation, secure development practices, and continuous oversight throughout the AI lifecycle. Our deeply unified platform provides the comprehensive capabilities needed to meet this challenge head-on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-establishing-a-unified-and-governed-data-foundation\">1. Establishing a unified and governed data foundation<\/h2>\n\n\n\n<p>AI agents are only as reliable and trustworthy as the data they access and act upon. This starts with ensuring your core CRM and broader Salesforce application data are secure, compliant, and resilient. Our platform provides integrated solutions designed for this purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ensuring data resilience:<\/strong> Solutions like <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-backup-recovery\/\">Salesforce Backup &amp; Recover<\/a> (formerly Own Recover) provide automated backups and precise restoration, ensuring 100% protection of critical Salesforce data and metadata. Coupled with <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-archiving-solutions\/\">Salesforce Archive<\/a>, organisations can meet retention policies while maintaining performance. You can&#8217;t build trusted AI on a fragile data foundation.<\/li>\n\n\n\n<li><strong>Protecting sensitive data for development and testing:<\/strong> Safely developing and testing AI agents requires realistic data, but exposing sensitive production data creates risk. <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-masking\/\">Data Mask &amp; Seed<\/a> protects and seeds Sandbox data at scale, enabling secure and efficient testing environments.<\/li>\n\n\n\n<li><strong>Enhancing visibility and security posture:<\/strong> Tools like <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/shield\/\">Shield 2.0<\/a> offer greater visibility into user activity and proactive threat detection, crucial for monitoring how AI agents and users interact with data. <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/security-center\/\">Security Centre 2.0<\/a> simplifies security posture management with faster data classification and risk assessment.<\/li>\n<\/ul>\n\n\n\n<p>Beyond core CRM, effective AI agents often need to leverage data from across the enterprise. This is where <a href=\"https:\/\/www.salesforce.com\/ap\/data\/\">Salesforce Data Cloud<\/a> is crucial \u2014 it brings together all of the structured and <a href=\"https:\/\/www.salesforce.com\/ap\/data\/5-unstructured-data-activation-strategies\/\">unstructured data<\/a> to deliver a unified and trusted view of the customer that\u2019s actionable against all front office applications. <a href=\"https:\/\/www.salesforce.com\/form\/data\/data-governance\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud Governance<\/a> provides high-scale governance of data and metadata to manage, access, and enforce consistent policies across all surface areas in Data Cloud.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI tagging and classification:<\/strong> With AI-recommended tags, admins can automatically label and classify records \u200c \u2014 \u200c for example, marking data as &#8220;HIPAA,&#8221; &#8220;GDPR,&#8221; or &#8220;PII&#8221; to ensure data is managed and protected consistently. These tags follow a business or compliance framework that fits any organisation&#8217;s needs.<\/li>\n\n\n\n<li><strong>Policy-based governance:<\/strong> Helps easily author, manage, and enforce consistent, fine-grained policies (field, object, record level) across all your data. These policies automatically apply everywhere in Data Cloud, ensuring data is secure and consistent across all features like <a href=\"https:\/\/www.salesforce.com\/agentforce\/\">Agentforce<\/a>, Analytics, and Segmentation.<\/li>\n\n\n\n<li><strong>Data spaces:<\/strong> Segregate data, metadata, and processes by brand, BU, and region such that each business unit can maintain control over its own data while still only using one instance of Data Cloud.<\/li>\n\n\n\n<li><strong>Dynamic data masking policies:<\/strong> Helps create a masking policy to assist in keeping sensitive information secure by automatically hiding or showing data based on who\u2019s accessing it.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-securing-ai-agent-interactions-and-extending-governance-to-apis\">2. Securing AI agent interactions and extending governance to APIs<\/h2>\n\n\n\n<p>AI agents, including those built with Agentforce, often interact with other systems and data sources via APIs. Securing these connections is paramount to prevent vulnerabilities. Our <a href=\"https:\/\/www.mulesoft.com\/api\/management\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft API Management Solution<\/a> allows organisations to protect, manage, and govern every API, enforcing security policies and best practices. Critically for agents, MuleSoft Flex Gateway supports protocols like Agent2Agent (A2A) and Model Context Protocol (MCP), enabling secure and governed interactions between agents and external systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-building-testing-and-deploying-trusted-ai-agents-with-built-in-guardrails\">3. Building, testing, and deploying trusted AI agents with built-in guardrails<\/h2>\n\n\n\n<p>Confidence in deploying Agentforce comes from rigorous testing and inherent controls. Our deeply unified platform provides capabilities to build trust into the Agentforce lifecycle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Secure development and testing environments:<\/strong> Utilise secure Sandbox environments and the <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/dev-tools\/\">Agentforce Testing Centre<\/a> for safe development and rigorous testing using realistic data in isolated environments. Enhancements like synthetic data generation and state injection speed up this crucial phase.<\/li>\n\n\n\n<li><strong>Granular agent controls:<\/strong> Within Agentforce itself, capabilities like Variables and Filters allow builders to control how agents reason and what actions they can take based on context. Instruction Adherence Checks help monitor agent behaviour against intended instructions, providing alerts for deviations and facilitating troubleshooting.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-safeguarding-data-in-every-prompt\">4. Safeguarding data in every prompt<\/h2>\n\n\n\n<p>A core innovation built into the Salesforce Platform is the <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/trusted-ai\/\">Trust Layer.<\/a> This secure intermediary sits between the user interface\/agent and the Large Language Models (LLMs). It enables trusted and safe AI usage by applying safeguards like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Configurable data masking: <\/strong>Automatically removes or masks sensitive data before it leaves the Salesforce boundary for processing by the LLM.<\/li>\n\n\n\n<li><strong>Zero data retention:<\/strong> Prevents sensitive data from being stored by the LLM provider.<\/li>\n\n\n\n<li><strong>Input and output toxicity detection:<\/strong> Helps identify and flag potentially harmful or biased language.<\/li>\n<\/ul>\n\n\n\n<p>This built-in layer means companies can leverage the power of generative AI without compromising sensitive customer information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-path-forward\">The path forward<\/h2>\n\n\n\n<p>The promise of AI for the enterprise is clear, but realising it requires a deliberate focus on trust, security, and governance.\u00a0<\/p>\n\n\n\n<p>As Rahul Auradkar, executive vice president and general manager, Data Cloud, states, &#8220;We have been building secure, trusted solutions for over 25 years and we are uniquely positioned to help companies navigate this next technological evolution. By seamlessly unifying data in Data Cloud, providing intuitive low-code tools to build smarter agents, and embedding governance and security from the ground up, we are empowering every customer to deploy enterprise-grade AI that is both powerful and responsible.&#8221;<\/p>\n\n\n\n<p>Moving beyond AI pilots to enterprise-wide deployment demands a platform where trust is non-negotiable. By providing unified data access, powerful development tools, and robust, built-in security and governance, Salesforce empowers organisations to confidently deploy intelligent AI agents and applications, including those built with Agentforce, that drive real business value, enhance customer experiences, and increase operational efficiency \u2013 securely and responsibly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn More<\/strong><\/h2>\n\n\n\n<p>To get started with Trusted Services:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/platform\/own-integration\/\">Own, Now Part of the Salesforce Platform<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/trusted-services-solution-brief\/\">Trusted Services Solution Brief<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/salesforce-shield-datasheet\/\">Shield Datasheet<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/security-center-datasheet\/\">Security Centre Datasheet<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/data-mask-and-seed-datasheet\/\">Data Mask &amp; Seed Datasheet<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/backup-recover-datasheet\/\">Backup &amp; Recover Datasheet<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/discover-datasheet\/\">Salesforce Discover<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/platform\/archive-datasheet\/\">Salesforce Archive Datasheet<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4840334\/?d=pb\">Webinar: The Future of Salesforce Security and Privacy<\/a><\/li>\n<\/ul>\n\n\n\n<p>To get started with Data Cloud Governance:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/data\/governance-datasheet\/\">Salesforce: Data Cloud Governance Data Sheet\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/admin.salesforce.com\/blog\/2025\/data-cloud-governance-protecting-your-data-agentforce\">Salesforce: Data Cloud Governance: Protecting Your Data in the Agentic Landscape<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/data\/governance-demo\/\">Salesforce: Data Cloud Governance Demo<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/plus\/experience\/tdx_2025\/series\/data_and_analytics_at_tdx_2025\/episode\/episode-s1e3\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+: Enhance Data Governance in Data Cloud for Agentforce<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>To get started with MuleSoft API Management Solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogs.mulesoft.com\/news\/mulesoft-governance-for-agent-interactions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Governance for A2A and MCP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mulesoft.com\/api\/management\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft API Management Solution<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mulesoft.com\/platform\/api\/governance-anypoint\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft API Governance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mulesoft.com\/lp\/whitepaper\/api\/cio-guide-universal-api-management\" target=\"_blank\" rel=\"noreferrer noopener\">CIO Guide to Universal API Management<\/a><\/li>\n<\/ul>\n\n\n\n<p>To get started with Agentforce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/guide\/\">Agentforce Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.salesforce.com\/s\/articleView?language=en_US&amp;id=ai.agent_testing_center.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Testing Centre\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.salesforce.com\/s\/articleView?language=en_US&amp;id=ai.agent_asset_filters.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Variables and Filters<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AI agents are only as reliable as the data they act upon. Our deeply unified platform provides the capabilities needed to meet this challenge head-on. <\/p>\n","protected":false},"author":66,"featured_media":9432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"d423b442d8cc469495a8d452AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[528,540,211,18,74,665,645,649,666],"sf_content_type":[],"coauthors":[307],"class_list":["post-9433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-platform","sf_topic-data","sf_topic-data-culture","sf_topic-digital-transformation","sf_topic-platform","sf_topic-agentforce","sf_topic-customer-data-cloud","sf_topic-data-strategy","sf_topic-mulesoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Trust, Security, and Governance are Non-Negotiable for Agentic Solutions<\/title>\n<meta name=\"description\" content=\"AI agents are only as reliable as the data they act upon. Our platform provides the capabilities needed to meet this challenge head-on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable\" \/>\n<meta property=\"og:description\" content=\"AI agents are only as reliable as the data they act upon. Our platform provides the capabilities needed to meet this challenge head-on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T07:44:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T07:44:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/TSK_40700_Salesforce_Unveils_Unified_Security_and_Governance_Capabilities_for_Building_Age.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/06fa0bccdbf9a256843c9bf5d694c153\"}],\"headline\":\"The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable\",\"datePublished\":\"2025-06-20T07:44:30+00:00\",\"dateModified\":\"2025-06-20T07:44:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/\"},\"wordCount\":1230,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/TSK_40700_Salesforce_Unveils_Unified_Security_and_Governance_Capabilities_for_Building_Age.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/\",\"name\":\"Why Trust, Security, and Governance are Non-Negotiable for Agentic Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/unified-trust-security-governance-for-agentic-solutions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/TSK_40700_Salesforce_Unveils_Unified_Security_and_Governance_Capabilities_for_Building_Age.jpg\",\"datePublished\":\"2025-06-20T07:44:30+00:00\",\"dateModified\":\"2025-06-20T07:44:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/de19e72c1f6bbf930d6231f2f9478f9a\"},\"description\":\"AI agents are only as reliable as the data they act upon. 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