{"id":9596,"date":"2025-06-06T07:00:00","date_gmt":"2025-06-06T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9596"},"modified":"2025-07-21T15:14:58","modified_gmt":"2025-07-21T07:14:58","slug":"free-advertising-ideas-for-small-business","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/free-advertising-ideas-for-small-business\/","title":{"rendered":"11 Free Advertising Ideas For Small Businesses That Actually Work"},"content":{"rendered":"\n<p>When you\u2019re running a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\" target=\"_blank\" rel=\"noreferrer noopener\">small and medium-sized business (SMB)<\/a>, every dollar matters \u2014 and sometimes, there just isn\u2019t room in the budget for big advertising campaigns. So, how can you <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/trade-promotion-management-in-consumer-goods-cloud\/plan-your-promotions\" target=\"_blank\" rel=\"noreferrer noopener\">promote your products or services<\/a> without spending a fortune?<\/p>\n\n\n\n<p>There are plenty of free (yes, free!) ways to promote your business, build <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>, and connect with new customers. With the right approach and a little creativity, you can make a big impact without much spending. In this post, we\u2019ll explore 11 smart, free advertising ideas for small businesses to help you succeed.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-11-free-advertising-ideas-for-your-small-business\">Top 11 free advertising ideas for your small business<\/h2>\n\n\n\n<p>So, how do you actually spread the word without spending a cent? The answer: a mix of smart, practical ideas that help you show up where your customers are. You need to focus on what works with the time and tools you have. Let\u2019s begin with one of the easiest and most effective ways to promote your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-max-out-your-social-media\">1. Max out your social media<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/best-social-media-platforms-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a> is one of the most powerful ways to reach your audience. Platforms like LinkedIn, Facebook, and Instagram give you direct access to your customers, whether you\u2019re just starting out or looking to expand.<\/p>\n\n\n\n<p>The key is knowing where your audience spends their time online. A local bakery might thrive on Instagram and TikTok, while a <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/b2b-automation\/b2b-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">business to business (B2B)<\/a> service could find more engagement on LinkedIn. Once you\u2019ve figured that out, start showing up consistently with content that\u2019s helpful, interesting, and true to your brand.Here\u2019s how to make the most of social media posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use automation tools: <\/strong>With free tools like <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> and <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a>, you can create and schedule out social posts.\u00a0<\/li>\n\n\n\n<li><strong>Create a content calendar<\/strong>: Plan your posts in advance to ensure consistent and engaging content, even if this means doing it in a <a href=\"https:\/\/workspace.google.com\/products\/sheets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sheet<\/a><\/li>\n\n\n\n<li><strong>Engage with your audience<\/strong>: Respond to comments, participate in relevant discussions, and comment and engage on other related content.<\/li>\n\n\n\n<li><strong>Take advantage of local communities: <\/strong>For example,<strong> <\/strong><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> groups, hashtags, and tagging on <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter (X)<\/a> can be a great way to get your content in front of your potential customers.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tFree Resources for Commerce Teams\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/small-business-trends-smb-research-1.webp?w=500\" alt=\"\" class=\"wp-image-9604\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/small-business-trends-smb-research-1.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/small-business-trends-smb-research-1.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/small-business-trends-smb-research-1.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-the-free-small-amp-medium-business-trends-report\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get the Free\u00a0<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Small &amp; Medium Business Trends Report<\/a><\/a><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-tools-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/AI-Tools-for-SMB.webp?w=1024\" alt=\"\" class=\"wp-image-9608\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/AI-Tools-for-SMB.webp 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/AI-Tools-for-SMB.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/AI-Tools-for-SMB.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/AI-Tools-for-SMB.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/AI-Tools-for-SMB.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ai-for-small-business-how-to-choose-your-tech-stack\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-tools-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI for Small Business: How to Choose Your Tech Stack<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/Starter-Suite-Version-A.webp?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-9606\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-win-more-deals-with-salesforce-starter-suite\"><a href=\"https:\/\/www.youtube.com\/watch?v=o8NBN4L9xyk\" target=\"_blank\" rel=\"noreferrer noopener\">Win More Deals with Salesforce Starter Suite<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/how-to-automate-your-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/TSK-38783_Automate_Your_SMB_With_These_Tips_And_Tools.webp?w=1024\" alt=\"\" class=\"wp-image-9607\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/TSK-38783_Automate_Your_SMB_With_These_Tips_And_Tools.webp 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/TSK-38783_Automate_Your_SMB_With_These_Tips_And_Tools.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/TSK-38783_Automate_Your_SMB_With_These_Tips_And_Tools.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/TSK-38783_Automate_Your_SMB_With_These_Tips_And_Tools.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/TSK-38783_Automate_Your_SMB_With_These_Tips_And_Tools.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-automate-your-small-business-ai-tips-and-tools\"><a href=\"https:\/\/www.salesforce.com\/blog\/how-to-automate-your-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Automate Your Small Business (AI Tips and Tools)<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-optimise-your-website-for-seo\">2. Optimise your website for SEO<\/h3>\n\n\n\n<p>If your website isn\u2019t showing up on search engines, like Google, you\u2019re missing out on a huge number of potential customers. <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-seo-potential\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search engine optimisation (SEO)<\/a> helps your website rank higher in search results so people can find you when they\u2019re looking for businesses like yours. It\u2019s your website\u2019s way of telling search engines what you do, where you are, and why you&#8217;re relevant.\u00a0<\/p>\n\n\n\n<p>This might take a little time to build out with content, but <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> will continuously return this content in the organic results for free. Here are some tips to optimise your site for search:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use the right keywords:<\/strong> Think about the <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">keywords and phrases<\/a> your customers might type into Google (like \u201c<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">affordable marketing tool for SMB<\/a>\u201d). And now, <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-overviews\" target=\"_blank\" rel=\"noreferrer noopener\">AI Overviews (AIO)s<\/a> \u2014 quick summaries Google shows at the top of search results \u2014 are reading your website, too.\u00a0<\/li>\n\n\n\n<li><strong>Curate for AI overviews (AIO):<\/strong> Focus on answering common questions for AIO with concise, accurate information to increase your chances of appearing in these AI-generated summaries and attract more visitors to your site. Tools like <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a> or <a href=\"https:\/\/business.google.com\/us\/ad-tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a> can help you find popular search terms.<\/li>\n\n\n\n<li><strong>Build dedicated landing pages:<\/strong> Make sure your main products or services each have their own landing page with dedicated keywords. This makes it easier for search engines (and people) to understand what you offer.<\/li>\n\n\n\n<li><strong>Check out competitors:<\/strong> See what kind of content shows up when you Google similar businesses. What topics do they cover? How do they structure their pages? Take notes and find ways to do it even better.<\/li>\n\n\n\n<li><strong>Make it mobile-friendly:<\/strong> More people browse on their phones than desktops. A <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/b2c-functional-consulting-strategy\/b2c-best-practices-mobile\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-optimised website<\/a> improves user experience and helps you rank higher in search results.<\/li>\n\n\n\n<li><strong>Keep it fast:<\/strong> Slow websites lose visitors. Use free tools like <a href=\"https:\/\/developers.google.com\/speed\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> to check your site\u2019s speed and find quick fixes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-start-a-blog\">3. Start a blog<\/h3>\n\n\n\n<p>Creating informative articles is a great way to establish your expertise and provide value to your audience, and it\u2019s also directly related to your website\u2019s <a href=\"https:\/\/www.salesforce.com\/blog\/seo-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>. Blogging is an essential (and free) <a href=\"https:\/\/www.salesforce.com\/blog\/free-advertising-ideas-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">advertising idea<\/a> for your small business to scale. Here\u2019s how to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write helpful content<\/strong>: Address common questions and pain points related to your industry. Think in terms of \u201chow to\u201d, inspirational content, and anything related to your service or offering.<\/li>\n\n\n\n<li><strong>Share your expertise<\/strong>: Blogs are a great way to show that you know your stuff. Break down industry terms, share tips, or offer behind-the-scenes insight into how you work.<\/li>\n\n\n\n<li><strong>Connect with others<\/strong>: Reach out to <a href=\"https:\/\/www.salesforce.com\/ap\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">local business groups<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/newsletter-sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">community newsletters<\/a>, or online publications. A blog post shared through the right network can reach hundreds of new readers \u2014 and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/leads_opportunities_lightning_experience\/create-and-convert-leads-lightning\" target=\"_blank\" rel=\"noreferrer noopener\">potential customers<\/a>.<\/li>\n\n\n\n<li><strong>Promote your content<\/strong>: Don\u2019t just hit \u201cpublish\u201d and hope for the best. Share your posts on your <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/social-media-monitoring-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">social channels<\/a>, link to them in your emails, and even repurpose them into short-form video content or infographics to reach different audiences.<\/li>\n<\/ul>\n\n\n\n<p>Check out the <a href=\"https:\/\/www.salesforce.com\/blog\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce for Small Business blog<\/a> for more information. (See what we did there?)<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Just get started.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">No matter where you are on your journey as a small business owner, you can get started with Starter Suite \u2014 the all-in-one AI CRM your SMB needs.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Start it up<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp 448w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-create-automated-email-marketing-campaigns\">4. Create automated email marketing campaigns<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a> still works really well. It\u2019s a direct line to your customers, and once someone signs up for your list, you\u2019ve got a chance to build a real connection.<\/p>\n\n\n\n<p>The key is <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/automation-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation<\/a>. Tools like <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> help you set up email journeys instead of sending one-off blasts. You can welcome new subscribers, check in after a purchase, or nudge curious browsers who didn\u2019t hit \u201cbuy.\u201d To get the most out of it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grow a strong email list<\/strong>: Offer something valuable in return \u2014&nbsp; a free guide, early access to a product, or even a short checklist. Make your sign-up form feel like a helpful invitation.<\/li>\n\n\n\n<li><strong>Segment your audience<\/strong>: Divide your email list into <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">segments<\/a> based on what people signed up for or what they\u2019ve clicked on. That way, your <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">emails feel more personal<\/a>.<\/li>\n\n\n\n<li><strong>Deliver value<\/strong>: Give people content they\u2019ll actually want to read like behind-the-scenes stories, useful tips, exclusive deals, or early previews of what\u2019s coming next. Think of every email as something they\u2019d be glad they opened.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build an Email Marketing Strategy + How Marketing Cloud Can Help | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NyFzxa3BCK0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-claim-your-google-business-profile\">5. Claim your <em>Google Business Profile<\/em><\/h3>\n\n\n\n<p>When someone searches for your business (or even for products or services you offer) you want to show up front and centre. That\u2019s where your <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Business Profile<\/a> comes in.<\/p>\n\n\n\n<p>It\u2019s a free tool that lets you control how your business appears on Google Search and Maps. And it\u2019s one of the easiest ways to get found by people nearby who are ready to buy. Here\u2019s what you can do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalise your profile:<\/strong> Add your business name, location, phone number, <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/online-store-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">online store<\/a>, and hours. Upload photos that show off your products, space, or team. The more complete your profile, the more trustworthy you\u2019ll look.<\/li>\n\n\n\n<li><strong>Ask for reviews:<\/strong> Happy customers are often willing to share their experience if you simply ask. A short <a href=\"https:\/\/www.salesforce.com\/blog\/sales-follow-up-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow-up email<\/a> or message asking to leave a review can go a long way. And don\u2019t forget to reply, even just to say thanks.<\/li>\n\n\n\n<li><strong>Keep it updated:<\/strong> Use your profile to post special offers, events, or announcements. It only takes a minute and gives people a reason to check you out.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-join-free-communities\">6. Join free communities<\/h3>\n\n\n\n<p>There are thousands of <a href=\"https:\/\/www.salesforce.com\/communities\/\" target=\"_blank\" rel=\"noreferrer noopener\">online communities<\/a> available to grow your business. Join online forums and communities related to your industry and hear what the experts are sharing. This can help you build relationships and establish your authority. Some popular options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/groups\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>: <\/strong>LinkedIn groups are a great way to network with other business owners, and share your business updates.\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Reddit<\/strong><\/a>: Join relevant subreddits and engage in discussions.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quora<\/strong><\/a>: Answer questions related to your industry to showcase your expertise.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/groups\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook Groups<\/strong><\/a>: Join groups where your target audience is active and contribute valuable insights.<\/li>\n\n\n\n<li><a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Trailhead<\/strong><\/a>: Join Salesforce\u2019s free online learning community to connect with peers and share your expertise while growing your business network.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Join millions in the growing Salesforce ecosystem<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Trailblazers are free to reinvent themselves, free to dream bigger.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/company\/be-a-trailblazer\/?icid=SFBLOG:tbc-blog-mid:be-a-trailblazer\">Be a Trailblazer\u279a<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"430\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/Be-a-Trailblazer-271x152-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/Be-a-Trailblazer-271x152-1.webp 767w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/Be-a-Trailblazer-271x152-1.webp?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/Be-a-Trailblazer-271x152-1.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-grow-your-business-with-customer-referrals\">7. Grow your business with customer referrals<\/h3>\n\n\n\n<p>Word of mouth still works, and it works even better when you give it a little nudge. <a href=\"https:\/\/www.salesforce.com\/marketing\/loyalty-management\/referral-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Referrals<\/a> are one of the most powerful (and affordable) ways to <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">attract new customers<\/a>, because people trust recommendations from people they know. Here\u2019s how to build a referral engine that runs on happy customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it timely:<\/strong> Right after a purchase, a positive review, or a helpful support interaction is the perfect time to ask for a referral.<\/li>\n\n\n\n<li><strong>Make it easy to share:<\/strong> Create a simple referral link, a pre-written message, or even a QR code. The less work they have to do, the more likely they\u2019ll follow through.<\/li>\n\n\n\n<li><strong>Make it count:<\/strong> You don\u2019t need a fancy rewards program. A one-time discount, early access, or a freebie is enough to say \u201cthanks.\u201d<\/li>\n\n\n\n<li><strong>Make it visible:<\/strong> Mention your <a href=\"https:\/\/www.salesforce.com\/blog\/referral-program-ideas-to-grow-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral program<\/a> on your website, emails, invoices \u2014 anywhere customers already interact with you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-collaborate-with-influencers\">8. Collaborate with influencers<\/h3>\n\n\n\n<p>You don\u2019t need a celebrity endorsement to make a big impact. Partnering with micro-influencers \u2014 people with smaller but highly engaged followings \u2014 can help you reach the right audience without spending a fortune.<\/p>\n\n\n\n<p>And the best part? Many are open to creative, low-cost collaborations, especially with local businesses or brands they genuinely like. Here\u2019s how to make influencer partnerships work for your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offer content swaps: <\/strong>Find creative ways to swap promotions, maybe with a <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/podcasts\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> interview, a guest blog, or a social takeover.\u00a0<\/li>\n\n\n\n<li><strong>Engage before you pitch: <\/strong>You wouldn\u2019t cold-DM someone asking for a favour. Instead, follow them and show that you appreciate their work. Build a natural connection before bringing up a collaboration.<\/li>\n\n\n\n<li><strong>Propose mutually beneficial ideas<\/strong>: Make sure your offer is worth their time. This could be a free product, early access to something new, or promoting them to your audience in return.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can your small business do with marketing automation on<br>Salesforce CRM?<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-offer-workshops-or-webinars\">9. Offer workshops or webinars<\/h3>\n\n\n\n<p>Teaching is one of the best ways to build trust. Hosting a free workshop or webinar can help you do just that. Whether it\u2019s online or in person, showing people how you solve real problems can naturally draw them closer to your brand. Here\u2019s how to make your workshop or webinar count:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose relevant topics with experts<\/strong>: Choose an expert to host, and address common problems or interests to your potential customers.<\/li>\n\n\n\n<li><strong>Promote your events<\/strong>: Use social media, <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, and local community boards to spread the word.<\/li>\n\n\n\n<li><strong>Make it interactive:<\/strong> Allow time for Q&amp;A, polls, or <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/product-demos-quick-look\/how-to-create-a-product-demo\" target=\"_blank\" rel=\"noreferrer noopener\">live demos<\/a>. People remember what they experience, not just what they watch.<\/li>\n\n\n\n<li><strong>Follow up<\/strong>: After the <a href=\"https:\/\/www.salesforce.com\/blog\/events-for-small-business-owners\/\">event<\/a>, follow up with attendees by sharing additional resources, exclusive invitations, or special offers.<\/li>\n<\/ul>\n\n\n\n<p>Here are some <a href=\"https:\/\/www.salesforce.com\/ap\/events\/webinars\/\" target=\"_blank\" rel=\"noreferrer noopener\">free webinars<\/a> for small business owners to get you started: <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4843362\" target=\"_blank\" rel=\"noreferrer noopener\">Get AI-Ready: Build a solid foundation for AI in your small business<\/a>, <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4800780\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unlocking Growth: AI and Tech Strategies for SMB Success in 2025<\/a>, and <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4716401\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Selling Online with Storefronts in Starter, Pro, and Foundations<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/events\/webinars\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/Webinar_template.jpg?w=1500\" alt=\"webinar start selling online with storefronts\" class=\"wp-image-9595\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/Webinar_template.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/Webinar_template.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/Webinar_template.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/Webinar_template.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/Webinar_template.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">See how digital storefronts are being created in our latest webinar. [Salesforce]<br><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-network-locally-or-virtually\">10. Network locally (or virtually)<\/h3>\n\n\n\n<p>Networking is done both locally and online now, which makes it easier for your business to get connected. Building relationships within your local community and online can lead to valuable word-of-mouth promotion. Consider these strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attend local and virtual events<\/strong>: Local meetups, business expos, <a href=\"https:\/\/www.salesforce.com\/blog\/events-for-small-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">small business events<\/a>, or even casual coffee mornings can put you in front of potential collaborators or customers. <a href=\"https:\/\/www.salesforce.com\/ap\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual conferences<\/a> and webinars are great, too.<\/li>\n\n\n\n<li><strong>Join local business groups<\/strong>: Engage with <a href=\"https:\/\/www.uschamber.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">local chambers of commerce<\/a> or business associations as well as community groups.<\/li>\n\n\n\n<li><strong>Give before you ask: <\/strong>Offer your time, advice, or resources to causes you care about. Partnering with nonprofits or community groups can increase your visibility and trust, while genuinely helping others.<\/li>\n\n\n\n<li><strong>Host an event: <\/strong>Invite a few local <a href=\"https:\/\/www.salesforce.com\/blog\/how-to-become-an-entrepreneur\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrepreneurs<\/a> or small business owners for a casual get-together. These informal settings often lead to great conversations, fresh ideas, and sometimes even referrals<strong>.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-register-on-free-online-directories\">11. Register on free online directories<\/h3>\n\n\n\n<p>Listing your business on <a href=\"https:\/\/www.searchenginejournal.com\/web-directories-list\/287799\/\" target=\"_blank\" rel=\"noreferrer noopener\">online directories<\/a> might sound basic. But it\u2019s one of the easiest ways to improve your visibility, especially for local searches. Think of directories as digital signposts \u2014 the more places your business appears, the more chances people have to discover you. Many are free and require just a few minutes to set up. Some popular directories include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Yelp<\/strong><\/a><strong>: <\/strong>A platform where users can write and read reviews about local businesses.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bing Places for Business<\/strong><\/a><strong>: <\/strong>A free service that allows business owners to manage their online presence on Bing.<\/li>\n\n\n\n<li><a href=\"https:\/\/foursquare.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Foursquare<\/strong><\/a><strong>: <\/strong>A location-based social networking app that helps users discover and share information about places to go.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Kickstart your SMB with Starter Suite<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get started with CRM and see results from day one with Starter Suite \u2014 the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed.\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/smb-freemium-marquee-alt-3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/smb-freemium-marquee-alt-3.webp 750w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/smb-freemium-marquee-alt-3.webp?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/smb-freemium-marquee-alt-3.webp?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-your-ad-out-there-for-your-small-business\">Get your ad out there for your small business<\/h2>\n\n\n\n<p>Advertising your small business doesn\u2019t have to break the bank. By using free tools and resources, you can effectively promote your business, reach a wider audience, and achieve growth. Consistency, creativity, and engagement are key to making the most of these free advertising opportunities. At Salesforce, we want your small business to grow. And we\u2019re here to help you do just that.<\/p>\n\n\n\n<p>Kickstart your journey with the <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> today. Looking for more customisation? <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Pro Suite<\/a>. Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Activate Foundations<\/a> and try out Agentforce today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors of this article.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We researched the top ad ideas for your startup and small business \u2014 here are the results. <\/p>\n","protected":false},"author":130,"featured_media":9594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"c7ec3f65e88d470ea5675e0fAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[62,214,26],"sf_content_type":[],"coauthors":[629],"class_list":["post-9596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-advertising","sf_topic-startups","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Free Advertising Ideas For Small Businesses That Actually Work<\/title>\n<meta name=\"description\" content=\"Boost your visbility with these free advertising strategies for startups and small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/free-advertising-ideas-for-small-business\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Free Advertising Ideas For Small Businesses That Actually Work\" \/>\n<meta property=\"og:description\" content=\"Boost your visbility with these free advertising strategies for startups and small businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/free-advertising-ideas-for-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T07:14:58+00:00\" \/>\n<meta property=\"og:image\" 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