{"id":983,"date":"2021-11-05T19:43:00","date_gmt":"2023-06-06T19:43:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=983"},"modified":"2023-06-16T03:47:55","modified_gmt":"2023-06-16T03:47:55","slug":"use-slack-close-sales-deals-fast","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/use-slack-close-sales-deals-fast\/","title":{"rendered":"Why Slack Is a Sales Team\u2019s Secret Weapon To Growing Revenue"},"content":{"rendered":"\n<p><i>Sales Cloud 360 and Slack open up new ways to sell, helping your sales team to sell faster: driving growth now, and in the future<\/i>.<\/p>\n\n\n\n<p>Ah, that classic knock-brush sound.&nbsp;<\/p>\n\n\n\n<p>For many members of the 21st-century workforce, the familiar <a href=\"https:\/\/www.salesforce.com\/ap\/products\/slack\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Slack<\/a> notification sound has become shorthand for many things. A team member celebrating a major deal closing. A supervisor giving some last-minute encouragement before a make-or-break meeting. Sometimes, just the social committee figuring out where everyone is going for lunch. These days, it represents <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/02\/podcast-episode-twelve-peter-schwartz.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">the future of how we work and how we grow<\/a>.<\/p>\n\n\n\n<p>Many people see Slack as a tool to communicate, and it still is. Now, it\u2019s also a tool to close deals faster. Here are three ways Slack can help you rewrite the rules of sales:<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>1. Cut out conversation-killing email and talk with customers in a real-time #buyer channel instead<\/b><\/h2>\n\n\n\n<p><b>What<\/b>: Slack Connect allows salespeople to move conversations with customers, partners, and vendors out of email and into Slack. You can create a dedicated Slack channel for each buyer, choose the option to share that channel externally, and send the buyer an invite link to join. All of the magic happens in one place instead of in unending email threads.<\/p>\n\n\n\n<p><b>Why<\/b>: Email is the new snail mail. The immediacy of Slack communication mimics the natural flow of in-person conversation. Similar to texting and instant messaging, it creates more genuine connections according to <a href=\"https:\/\/www.pcmag.com\/news\/businesses-take-note-your-customers-prefer-texts\" target=\"_blank\" rel=\"noopener\">industry research<\/a>. There\u2019s also the added benefit of being able to easily share white papers, demo recordings, and other insights right in a chat. With a simple \u201c@\u201d mention, you can address concerns right away and lessen overall response time. This shortens the sales cycle.<\/p>\n\n\n\n<p>An IDC study revealed businesses that implemented Slack as a sales tool were able to respond to a sales lead <a href=\"https:\/\/a.slack-edge.com\/80588\/marketing\/downloads\/resources\/rebrand\/IDC_The_Business_Value_of_Slack.pdf\" target=\"_blank\" rel=\"noopener\">21% faster<\/a>. That ease of communication can make the difference between struggling to book a meeting and finally closing that deal.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Within 30 seconds of a lead arriving on our website, our app sends a notification to a dedicated Slack channel.<\/p>\n<cite>Alex Holmes<\/cite><\/blockquote>\n<span class=\"citation-role\">Chief Growth Officer, Influx<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fuse-slack-close-sales-deals-fast%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Why%20Slack%20Is%20a%20Sales%20Team%E2%80%99s%20Secret%20Weapon%20To%20Growing%20Revenue\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Why%20Slack%20Is%20a%20Sales%20Team%E2%80%99s%20Secret%20Weapon%20To%20Growing%20Revenue&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fuse-slack-close-sales-deals-fast%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fuse-slack-close-sales-deals-fast%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Why Slack Is a Sales Team\u2019s Secret Weapon To Growing Revenue\" https:\/\/www.salesforce.com\/ap\/blog\/use-slack-close-sales-deals-fast\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><b>How<\/b>: Let\u2019s say a buyer has a question about implementation time. Instead of playing a game of email tennis with a bunch of different stakeholders \u2014 an asynchronous way of communicating that eats up time \u2014 you can loop in the right technical expert in Slack within minutes. Need someone who can provide more detailed answers on use cases? Tag a product expert. Just needing to strengthen rapport? Tag an executive sponsor. No \u201cjust circling back on my previous email\u201d required.<\/p>\n\n\n\n<p>Slack Connect brings customers and partners into the sales cycle so you can easily check on progress, catch potential blockers, and stay ahead of upcoming renewals. Slack bots can even scale your customer outreach, allowing you to do them en masse for smaller accounts.<\/p>\n\n\n\n<p>In a work-from-anywhere world, tools like Slack become indispensable. Forty-six percent of salespeople in a recent <a href=\"https:\/\/www.salesforce.com\/news\/stories\/survey-reveals-salespeople-expect-to-travel-less\/\" target=\"_blank\" rel=\"noopener\">Salesforce survey<\/a> stated they\u2019ll be working virtually from now forward. To maintain a quality customer experience, sellers need collaborative software.<\/p>\n\n\n\n<p><a href=\"https:\/\/slack.com\/intl\/en-gb\/blog\/transformation\/how-the-influx-sales-team-closes-deals-faster-across-9-time-zones-with-slack\" target=\"_blank\" rel=\"noopener\">Influx<\/a> is the world\u2019s largest on-demand support provider, and relies on being able to quickly react to clients\u2019 seasonal needs. \u201cWithin 30 seconds of a lead arriving on our website, our app sends a notification to a dedicated Slack channel,\u201d says Alex Holmes, Chief Growth Officer. \u201cThose leads get actioned by the inbound sales team to let everyone know when they followed up \u2013 with a timestamp \u2013 and whether it was successful or if there was an issue. Every lead turns into a learning event.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>2. Make onboarding new team members a breeze with #new-hire tools<\/b><\/h2>\n\n\n\n<p><b>What<\/b>: Before a rep\u2019s first day, invite them to join a #new-hire Slack channel where they can use the chat for all onboarding questions instead of email. If your company is large, you can even create different Slack channels for cohorts onboarding on different dates (e.g.&nbsp; #new-hire-November2021). Ask them to write a brief introduction and get acquainted with other newbies. Most importantly, provide all onboarding info in this channel. Need day one materials? Want an onboarding buddy? Don\u2019t know how to enroll in benefits? Another benefit is new reps can see the entire history of an account in one place. All conversations, decisions and documents are available, not locked away in their predecessor\u2019s inbox. Everything can be found in Slack.<\/p>\n\n\n\n<p><b>Why<\/b>: Imagine you\u2019re a sales development representative (SDR). It\u2019s your first day on the job and you\u2019re just getting started. The onboarding process is spread across documents on different platforms, resources in different inboxes, and known only to specific people. In short, it\u2019s siloed and utterly overwhelming. With a single workspace for all onboarding materials, you can ramp up people faster. Not to mention that creating a channel for new hires gives everyone the benefit of seeing other people\u2019s questions and saves HR teams the extra workload of answering repeat queries.<\/p>\n\n\n\n<p>Once new salespeople are up to speed and ready to venture out onto the virtual sales floor, they\u2019ll find everything they need to do their jobs within Slack. They\u2019ll also have visibility into historical account activity, so they\u2019ll know what they\u2019re walking into when they inherit accounts. You can even use a <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationship management (CRM)<\/a> integration to sync sales data. That way, salespeople no longer have to switch back and forth between systems.<\/p>\n\n\n\n<p>This makes early training a cinch. The threat of the productivity-killing \u201cfrankenstack,\u201d where various project systems are haphazardly sewn together, is eliminated. Slack alerts can help you prioritise the right deals as you prep for meetings by providing insights from <a href=\"https:\/\/www.salesforce.com\/ap\/products\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Sales Cloud<\/a>. The less time you spend digging for information, the quicker you can land your very first sale. Companies with a Slack integration had a <a href=\"https:\/\/slack.com\/blog\/productivity\/forrester-study-total-economic-impact-of-slack-sales-teams\" target=\"_blank\" rel=\"noopener\">15% faster sales cycle<\/a> on average and 13% more deals closed.<\/p>\n\n\n\n<p><b>How<\/b>: Slack can optimise and, frankly, humanise the <a href=\"https:\/\/www.salesforce.com\/resources\/guides\/wellness-playbook-employee-wellbeing-guide\/\" target=\"_blank\" rel=\"noopener\">employee experience<\/a>, leading to less turnover and more well-prepared sellers. New team members can learn how to be successful based on others\u2019 wins, benefitting from peer-to-peer learning. They\u2019ll also build rapport with their teammates, establishing a company culture even virtually. \u201cWhat\u2019s great about Slack channels is, you have context for every message, and messages don\u2019t get lost. That allows us to come up with solutions to problems faster and train people and figure out what\u2019s really going on,\u201d says Holmes.<\/p>\n\n\n\n<p>Slack with Sales Cloud can even boost effectiveness in small ways that aren\u2019t always obvious. \u201cOften it\u2019s as simple as an emoji system, where I can really quickly see which leads may be worth following up on or not,\u201d says Holmes. \u201cIf they\u2019re unqualified leads, why are they not qualified? If there are leads where we don\u2019t have enough information, I can see whether someone is actively following that up. Similarly, if any leads are a repeat lead, that information is clear to us as well.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>3. Create specific #opportunity Slack spaces so you can close deals as a team<\/b><\/h2>\n\n\n\n<p><b>What<\/b>: <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/06\/people-first-sales-culture.html\" target=\"_blank\" rel=\"noopener\">Selling is a team sport<\/a>, so use Slack channels to collaborate with cross-functional team members on important opportunities. These digital \u201cdeal rooms\u201d allow team members to swarm around customer needs in order to drive more deals forward, faster. Now, it\u2019s easy for everyone to stay up to date on a deal\u2019s stage and activity, and to work together on next steps to keep things on track. Winning deals is now a team orchestration instead of a solo effort. Plus, you can create a #winning channel where employees gather to pop (emoji) bottles and congratulate each other after a major close.<\/p>\n\n\n\n<p>Slack recently launched a new <a href=\"https:\/\/slack.com\/blog\/collaboration\/how-slack-customers-collaborate-with-huddles\" target=\"_blank\" rel=\"noopener\">Huddles feature<\/a> that allows group audio within a channel. People can quickly hop in and out of an audio conversation without having to schedule a formal video chat while still sharing files and screens. This aligns with <a href=\"https:\/\/www.apa.org\/pubs\/journals\/releases\/amp-amp0000147.pdf\" target=\"_blank\" rel=\"noopener\">research from Yale<\/a> that shows phone calls create an even stronger empathetic response than video calling. The screen-sharing capabilities also allow everyone to feel like they\u2019re in the office standing over a monitor, hashing out last-minute decisions.&nbsp;<\/p>\n\n\n\n<p><b>Why<\/b>: Selling is a team sport \u2013&nbsp;no rep closes a deal on their own. If a seller is facing a hurdle and they\u2019re not able to pull in the right person quickly, it negatively impacts credibility, delays decision-making, and ultimately slows down the sales cycle. When teams are able to move as a unit, revenue grows.&nbsp;<\/p>\n\n\n\n<p>Slack enables sellers to not just talk to each other better but to talk to other departments better. Slack tears down the walls that exist between sales and marketing, engineering, finance, legal, product, or customer success \u2014 all the key players needed to get the deal done! This empowers sales organisations to act on customer feedback faster, passing along valuable input to the product teams. <a href=\"https:\/\/a.slack-edge.com\/80588\/marketing\/downloads\/resources\/rebrand\/IDC_The_Business_Value_of_Slack.pdf\" target=\"_blank\" rel=\"noopener\">One hundred percent of sales leaders surveyed in an IDC study<\/a> agreed that Slack helped them better understand and work with non-sales teams.<\/p>\n\n\n\n<p><b>How<\/b>: Slack allows immediate collaboration between teams, even if the salesperson is on a call with a potential customer at that moment. If a prospect raises an objection, the speed of Slack allows the salesperson to contact the right person within their organisation, get an answer, and go right back to the client without leaving the call.&nbsp;<\/p>\n\n\n\n<p>Slack is there to help share the joy of winning a new contract, too.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen we acquire a new client, that information automatically goes into the general channel that the entire company sees,\u201d says Holmes. \u201cIt\u2019s a nice way for the people working on that deal: from the salesperson to the person onboarding the deal, and the team leader, to get credit for their contribution.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>So, are you ready for #next-steps?<\/b><\/h2>\n\n\n\n<p>Slack is a bridge builder. It closes the gaps between sellers and buyers, sellers and marketers, and sellers and other sellers. Slack helps to transform a CRM system from just the place where you keep information to the place where you engage, learn, and ultimately win. On virtual sales floors where salespeople are moving with ever-increasing agility, Slack positions teams to drive growth from anywhere.<\/p>\n\n\n\n<p><a href=\"https:\/\/slack.com\/get-started\" target=\"_blank\" rel=\"noopener\">Try Slack for free<\/a>.<\/p>\n\n\n\n<p><i>This post originally appeared in the U.S.-version of the <a href=\"https:\/\/www.salesforce.com\/blog\/use-slack-close-sales-deals-fast\/\" target=\"_blank\" rel=\"noopener\">Salesforce blog<\/a><\/i>. <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how you can use Sales Cloud 360 and Slack to open up new ways to close sales deals fast. Drive sales growth now, and in the future.<\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2263d0189c034781b751f8d6cb981135","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[36,18,15,39],"sf_content_type":[],"coauthors":[3],"class_list":["post-983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales-cloud","sf_topic-digital-transformation","sf_topic-sales","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Slack Is a Sales Team\u2019s Secret Weapon To Growing Revenue - Salesforce<\/title>\n<meta name=\"description\" content=\"Here\u2019s how you can use Sales Cloud 360 and Slack to open up new ways to close sales deals fast. 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