Learn how tech trends and artificial intelligence are redefining the customer experience for companies of every size. You'll see firsthand how New Balance are transforming their businesses with Salesforce to work smarter and innovate faster than ever before.
Learn how retailers are using the Intelligent Shopper Success Platform to deliver a smarter, personalised and connected shopping experience to win the hearts and minds of today's shopper.


What UX insights can you learn from leading retailers to apply to your own business? This session will showcase UX insights from leading retailers along with best practices to give attendees a leg-up on mobile design optimisation.
Commerce Cloud processes more than 3TB of data every day that contains valuable signals about your shoppers’ intents. Hear about the latest analytics capabilities from Commerce Cloud as well as gaining a better understanding of the relationship between the various metrics you use to monitor and measure business performance. Learn about how to derive actionable insights from multiple data sources and create a data driven culture within your organisation.
We are living in a mobile-first age so mobile optimisation is crucial. Mobile devices are used by consumers in many situations of their everyday life where best-in-class experiences are demanded. This session will showcase successful retailers and brands sharing their mobile commerce insights.
This session will explore Commerce Cloud Einstein and customers leading the way. Come review our roadmap that builds on our personalisation capabilities and powers the automation of manual tasks, saving retailers valuable time and money. Walk away from this session with ideas of how to inject the power of Artificial Intelligence into your commerce strategy.
With insights derived from the shopping activity of more than 300 million shoppers, fused with a sweeping six–country global consumer survey, Commerce Cloud partnered on a study that quantifies the new patterns of shopper behaviour and identifies the new rules of retail. Hear stories from global retailers about how they are evolving their business amidst the new retail landscape to win shoppers. Join us to learn what it takes to capture the attention of today’s shopper.

Trailblazer Sessions

In this session, learn how Urban Decay was able to expand into new global markets (South America and Europe), double the size of its website by introducing the “UD All Access” site, increase page views by 258%, and increase site entrances by 1600%. Implementing Salesforce Commerce Cloud and e-Spirits’ FirstSpirit Content Experience Hub helped Urban Decay simplify the management of personalised content and localisation processes to support its globalisation goals and deliver the localised and seamless experiences that their customers expect.
Casetify creates beautiful experiences for their customers using the mobile platform to develop or choose a design and communicate with their customers. Casetify needed a payments partner that could create a seamless one click checkout experience in line with their entire user experience. This Q & A will uncover how Braintree and PayPal provided a friction-free mobile checkout which allowed customers to spend more time choosing their design, filling up their shopping carts and less on the checkout process. Braintree and PayPal succeeded in helping Casetify increase conversion rate on their checkouts by 15%.
Learn how Cleargo helped AIGLE to enable omni-channel shopping experiences with Click & Reserve Service, through the implementation of CLEARomni, our Omni-Channel Retail platform, which is integrated with AIGLE's ecommerce platform for the online experience, POS system for store inventory, and CRM system for one membership program.