Jeff Barnett, CEO, Salesforce Commerce Cloud

Jeff has served as our CEO since January 2013 and as member of our Board of Directors since July 2014. He previously served as Executive Vice President of Field Operations from November 2005 until December 2012. He previously served as Vice President of Sales for EMEA of Siebel Systems, Inc., a CRM software company, from December 2004 until September 2005. Prior to joining Siebel, Jeff served as Managing Director, International Operations of edocs, Inc., a billing, payment, and account management software company, from May 2002 until December 2004, and as Vice President, International Sales and Marketing of edocs from November 1999 until May 2002. Before joining edocs, Jeff held leadership positions at Kenan Systems Corporation, a billing and customer care software company. Jeff currently serves on the board of directors of several private companies. Jeff holds a B.S. in computer information systems from Colorado State University and an M.B.A. from the MIT Sloan School of Management.

Lars Rabe, Salesforce

Lars joined Salesforce Commerce Cloud in 2010 and is responsible for the EMEA and APAC Customer Success department that is dedicated to ensure digital commerce growth, customer satisfaction and retention. Prior to this role he built the EMEA Retail Practice organisation to support Salesforce’s customers with tailored advice around platform adoption and how to grow online faster. Prior to joining Salesforce, Lars was founder and Managing Director of the online marketing agency SoQuero, which has been acquired in 2006 by an e-commerce software vendor. Prior Lars established and ran the German subsidiary of the French Interactive Marketing Agency NetBooster for 4 years and has worked as Regional Manager Europe for jobpilot (now Monster.com) during the European start up and going public phase. 

Hannah Egan, Salesforce

Hannah Egan is the Product Marketing Lead for Einstein at Salesforce Commerce Cloud. She champions AI (Artificial Intelligence) capabilities into the hands of eCommerce teams, leveraging data to simply and automate the entire shopper journey. She has worked with retailers across segments and geographies to provide strategic guidance on personalization. Prior to Salesforce, Hannah worked in product strategy at IBM, focused on customer engagement and marketing solutions.

James Johnson, Salesforce


James Johnson is Regional Director Customer Success & Retail Practice for Salesforce Commerce Cloud, the leader of enterprise cloud commerce solutions. He works with leading global retailers to navigate and innovate within the complex, consumer-driven world. With over 16 years of online experience, James’s appetite for omnichannel strategy and optimisation to improve the customer experience is unabated.



Jospeh Yuen, HKFEC

Joseph Yuen has been the appointed Chairman of the Hong Kong Federation of ECommerce since 2015.
Mr. Yuen has intensive experience in cross border E-commerce from his role as Managing Director of China Post Trade Development Company Limited, an agency of China Post in Hong Kong since 2008.
Prior to his work with China Post, Mr. Yuen was the founder and CEO of Digital Outdoor Television Limited in 2006. The company was the first in Hong Kong to bring high definition television programs and advertisement, installed in more than 400 restaurants, computer arcades, 7-11, Circle K and record stores. Mr. Yuen also has a rich management and marketing background in the local and regional telecommunication industry as the General Manager, Marketing of New World Telecom. Mr. Yuen graduated with a Bachelor of Electronics Engineering (Communication) degree from the University of RMIT, Australia in 1996, and is currently the Hong Kong Region Advisor for Guangdong Province Electronics Commerce Association; the Board of Advice from the Ecommerce Foundation associated with Ecommerce European; and the Asian Market Advisor of Russia Association of Internet Trade Companies (AKIT)