Salesforce.com Enterprise Edition Customers Can Now Integrate Enterprise Data Between Online CRM Solution and Other Applications
SAN FRANCISCO and PALO ALTO, CA — February 22, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced it entered into a technology relationship with Informatica Corporation (NASDAQ: INFA) to provide data integration capabilities with salesforce.com's online CRM solution and legacy applications and databases. These secure, high-performance data exchanges enable a comprehensive view and analysis of customer-facing interactions across disparate systems.
The salesforce.com Enterprise Edition features a Web Services interface that is used to connect the online CRM solution and the Informatica data integration platform. The salesforce.com solution will provide its customers with distributed data integration, as well as the ability to share data with customers, suppliers and partners across the extended enterprise. The consolidated data can then be used for analytics and strategic planning to maximize business insight and market understanding.
"We are pleased to join with Informatica to enable our Enterprise Edition customers to integrate customer information with data housed in back-end systems," said Marc Benioff, chairman and CEO, salesforce.com. "Joining with Informatica is an essential element to our integration strategy, and a valuable option for our customers who are looking for a powerful integration solution that effectively supports analytics and strategic planning."
"We are pleased that salesforce.com recognizes the benefits of data integration and enterprise analytics to help customers derive maximum value from CRM strategies," said Bart Foster, senior vice president of marketing for Informatica. "Combining the Informatica enterprise analytic capabilities with the rapid deployment and low total cost of ownership of salesforce.com's online CRM solution will help customers benefit from a powerful online enterprise solution."
As the first complete CRM solution to be offered online, salesforce.com helps companies enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise software. Informatica provides a powerful data integration platform, optimized for rapid bulk data movement and transformation, that allows customers to quickly consolidate and move large amounts of data for analytics and planning.
For more information on how to take advantage of the integration options provided by Informatica and salesforce.com, please contact salesforce.com at 1-800-NO-SOFTWARE.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.