Luxury hotel group will deploy salesforce.com for its 200-plus global sales team selling across 55 countries
SAN FRANCISCO and PALO ALTO, CA — February 25, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Le Meridien, the award-winning luxury hotel group, has elected to standardize on salesforce.com's global CRM solution. The company will be using salesforce.com to improve the management of its customer relationships throughout its 200-plus sales team, strategically dispersed around the world, and drive revenue across global operations.
Le Meridien selected salesforce.com over conventional client/server CRM packages on the basis of the online solution's cost-effectiveness and rapid implementation. An important function of the new CRM solution will be to support the management of business from region to region, as well as provide central oversight of the global business.
"We are introducing salesforce.com for two main reasons. The first is to improve the management of our customer relationships through the 200 strong sales team around the world, and the second is to help us drive revenue," said John Ryan, Le Meridien's senior vice president - worldwide sales. "We decided on salesforce.com because they offer a cost effective solution and speed of implementation."
"This is a strategically important win for salesforce.com. This deal demonstrates the increasing acceptance of the Web services model by large global organizations who have previously chosen conventional software solutions," said Marc Benioff, chairman and CEO of salesforce.com. "The benefits of an online CRM solution - rapid, low-risk implementation, ease of use and access, cost-effectiveness - are often most dramatic during global deployments, and we look forward to supporting Le Meridien in its growth and customer service goals."
As the first complete CRM solution to be offered online, salesforce.com helps companies such as Le Meridien enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise client/server applications. Salesforce.com's 3800-plus customers, including Adobe Systems (NASDAQ:ADBE), Autodesk (NASDAQ:ADSK) Fujitsu (OTC: FJTSY), Siemens PT&D (NYSE:SI), USA Today (NYSE: GCI) and Wachovia (NYSE: WB), have realized impressive benefit from their CRM implementations. World-leading tool steel manufacturer Bohler-Uddeholm, which passed over SAP and other traditional CRM vendors in choosing salesforce.com, has seen a 250% return on investment (ROI) in salesforce.com.