Direct marketing company deploys Salesforce and Supportforce across marketing, sales and customer service; customizes for complete visibility into the customer experience
SAN FRANCISCO — May 9, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that K/P Corp. has created a 360-degree view of its customers with Salesforce and Supportforce. K/P Corp. is using Salesforce to measure the success of its own marketing and sales campaigns, as well as those of its customers, by tracking campaign response rates within the solution.
K/P Corp. is one of the 13,900 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of Jan. 31, 2005.
K/P Corp. (www.kpcorporation.com) provides direct marketing solutions and business process consulting, along with a wide range of fulfillment, mailing, and printing services that help customers implement complex marketing and communication programs. With Salesforce and Supportforce, K/P Corp. is leveraging the benefits of a 17th-generation CRM solution, as well as new innovations including the Customforce tool, for rapid, easy customization. Using Customforce, K/P Corp. has been able to adapt Salesforce to meet its unique needs.
"With new sales and marketing management at our company, we wanted a better way to track how our customers were making their way through the company — from leads, to sales, to support, and to managing our customers' own marketing efforts," said Jim Benson, chief technology officer, K/P Corp. "Salesforce gives us the tools we need for all of these various stages in the sales cycle. And because it's a hosted solution, we were able roll it out in a timely manner."
K/P Corp. needed a full CRM solution to provide both Sales Force Automation and Marketing Automation. The company selected salesforce.com because its applications could provide complete visibility into every step of the sales and marketing cycle. For instance, sales staff can monitor how long a customer might be waiting in the "Install Cycle", and can take action to make sure that programs are installed as soon as possible. Or, managers can encourage sales people to view deal progress on the spot instead of waiting for end-of-month reports — which encourages them to close more deals.
"Using Customforce, we've been able to create new ways to keep track of customer cases," said Benson. "For example, we want to keep the case management process very simple in our self-service portal so that customers find it easy to submit information. With Supportforce, we can keep it simple for customers and still allow the business manager assigned to each customer account to go deeper into the cases, creating custom reports that indicate where problems might be cropping up across products or departments."
With Customforce, salesforce.com provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. Built into Salesforce and Supportforce, Customforce enables 13,900 companies to leverage the simplicity, power, and success of on demand to create 13,900 unique CRM editions. Customforce makes Salesforce the world's most customizable CRM.
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