CEO Marc Benioff Named to Business 2.0 Magazine's List of "50 People Who Matter Now"

Benioff recognized for being innovator, revolutionary

SAN FRANCISCO — June 30, 2006 — [NYSE: CRM], the market and technology leader in on-demand business services, today announced that chairman and CEO Marc Benioff was named number 11 on Business 2.0 magazine's list of "50 People Who Matter Now." The list also includes Sergey Brin and Larry Page, co-founders of Google, Rupert Murdoch, CEO of News Corp, Steve Jobs, CEO of Apple Computer and Fujio Cho, Chairman of Toyota.

To create the "50 People Who Matter Now" list, Business 2.0 "emphasized one key question: What have you done for us lately?" The list also "identifies people whose ideas, products, and business insights are changing the world we live in today - those who are reshaping our future by inventing important new technologies, exploiting emerging opportunities, or throwing their weight around in ways that are sure to make everyone else take notice."

As Business 2.0 stated, "Benioff's vision of the future proved prophetic, foreshadowing the rise of the Web 2.0 phenomenon and creating nightmares for software vendors like Microsoft, SAP, and Siebel (RIP). No more software? It's no longer so difficult to imagine."

The full article can be found at

" was founded on a vision of the 'End of Software' for companies who have had enough with high-cost, high-risk and often unsuccessful client-server software implementations," said Benioff. "Commitment to customer success is one of our core company values, and it is an honor to be recognized by Business 2.0 for our execution on this vision."

Benioff founded in March 1999 with the vision of a company built on a new technology model, a new business model and a new model for integrated corporate philanthropy. He is now regarded as the leader of what he termed the "End Of Software," the idea that Web-based applications deliver more immediate benefits at reduced risks and costs, in place of traditional software.

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