Company uses fourteen applications from the AppExchange directory to automate tasks, increase efficiency and improve visibility into accounts
SAN FRANCISCO — December 13, 2006 — Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Singapore Airlines has deployed Salesforce SFA and Salesforce Marketing to foster collaboration and information sharing among its growing number of home office-based sales representatives. The company leveraged fourteen applications from the AppExchange directory to easily enhance its Salesforce solution by automating manual tasks, increasing efficiency in campaign efforts and improving visibility into account status. Applications available via the AppExchange directory are built using Apex, the world's first on-demand platform.
Singapore Airlines is one of the 27,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered.
"We have a highly dispersed team of inside and outside sales representatives in North America, and before selecting salesforce.com it was often a challenge to collaborate as a team to meet our sales goals," said Michael Stellwag, manager of direct sales and marketing at Singapore Airlines. "Salesforce allowed us to centralize all of our customer information and make it fully accessible to the members of the sales team who needed it, no matter where they were located. As a result, we've become more productive and agile. Salesforce has had a direct impact on the success of our sales effort."
While many of their competitors are dismantling their sales teams, Singapore Airlines is committed to providing customers with a point of reference. However, in order to make this economically viable, Singapore Airlines has moved a majority of the sales team to a home office environment, and they needed an application to facilitate the collaboration between different sales people. After looking at a number of options, Singapore Airlines choose Salesforce SFA because of its cost, functionality and scalability.
Salesforce.com also enables customers, like Singapore Airlines, to further increase their Salesforce success through the Apex platform and AppExchange directory. Singapore Airlines deployed fourteen applications from the AppExchange directory, including:
The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter '07, and the Apex programming language is currently scheduled to be available during the first half of 2007.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.