Toyota Motor Europe Standardizes on Salesforce Across Europe
SAN FRANCISCO -November 26, 2007
One of the world's largest vehicle manufacturers utilizes the Force.com Platform-as-a-Service to
deploy fully integrated European sales environment in less than three months
- Salesforce.com (NYSE:
CRM), the market and technology leader in on-demand business services, today announced that Toyota
Motor Europe has standardized on salesforce.com's multi-tenant on-demand service and deployed a
fully integrated European sales environment in less than three months. Toyota Motor Europe can now
automate many day-to-day sales processes which allow its European sales territories to work
together more efficiently resulting in a substantial increase in customer responsiveness.
Toyota Motor Europe is one of the 38,100 companies of all sizes, industries and geographies
that comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers
will be recognized as the service is delivered.
"Toyota Motor Europe's strategy is to provide a superior quality purchase experience and we
believe that the Salesforce Software-as-a-Service solution is ideally suited to help us achieve
that goal," said Dave Cussell, General Manager, Market Development Division, Toyota Motor Europe.
Account managers at Toyota Motor Europe's headquarters in Belgium, as well as Toyota National
Sales and Marketing companies throughout Europe, use the multi-tenant on-demand service to target,
acquire and manage day-to-day relationships with multi-national fleet customers. Utilizing
the Force.com platform, Toyota Motor Europe customized the system to meet its unique needs enabling
the company to automate many day-to-day processes.
One of the main reasons for choosing the on-demand Salesforce application is its ability to
integrate with back office systems and external sources of information regarding vehicle
data. The Force.com platform offers the flexibility to integrate with any enterprise
application or system-offering faster, easier, and more cost effective integration.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with Platform-as-a-Service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
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