Carlson Streamlines Global Business Operations with Salesforce Software-as-a-Service CRM
SAN FRANCISCO - January 3, 2008
Leader in travel, cruise, hotel, restaurant and marketing industries leverages Force.com
platform and AppExchange to meet its unique business needs
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced that
Carlson, a global leader in travel, cruise, hotel, restaurant and marketing industries with annual
sales of $37 billion, including franchised operations, has improved its operations and
significantly increased productivity of staff in 40 countries with Salesforce
Software-as-a-Service (SaaS) CRM
Carlson is one of the 38,100 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers
will be recognized as the service is delivered.
"We had built a global enterprise, but did not have the tools necessary to utilize all of our
valuable business account information and make it available to staff dispersed across 40
countries," said Anthony Forbes-Roberts, enterprise CRM manager at Carlson. "We explored a
number of vendors in the market, but salesforce.com and the Force.com platform stood out for its
product breadth and rich functionality."
After deploying Salesforce SaaS CRM, Carlson used the Force.com platform to develop
customized applications for each of the five operating groups using the solution. In
addition, AppExchange provided an easy way to add additional functionality and packaged
customizations to Salesforce. Specifically, Carlson deployed Newmarket Commex, an event and meeting
management application from Newmarket International, and CRMSurveyor, a customer survey tool from
Vovici Corporation, among others.
The Force.com platform also enabled seamless integration with Carlson's enterprise
applications, both homegrown solutions and those from other vendors, so the company has access to
all critical business information from within Salesforce. Carlson also uses Force.com Mobile
to extend this information access directly to its field staff, so they are fully prepared to
maximize every customer contact, even while on the road.
"Since deploying Salesforce, we're saving money by not having to maintain legacy systems;
we've increased staff productivity; and we have greater insight into our daily operations and
long-term outlook," added Forbes-Roberts. "There is no question that Salesforce has improved
our business and is helping drive our ongoing success."
Carlson is a global leader in the hotel, restaurant, business and leisure travel, cruise and
The Carlson family of brands and services include: Regent Hotels & Resorts®, Radisson
Hotels & Resorts®, Park Plaza Hotels & Resorts, Country Inn & Suites By Carlson, Park
Inn® hotels, Regent Seven Seas Cruises®, T.G.I. Friday's® and Pick Up Stix® restaurants, Carlson
Wagonlit Travel®, Cruise HolidaysSM, All Aboard Travel, Cruise Specialists, Fly4Less.com, Cruise
Deals.com, Dazzle Travel, Results! Travel®, Carlson Destination Marketing Services, Carlson Leisure
Travel Services, SeaMaster Cruises®, SinglesCruise.com, Partners In Travel, Luxury Travel Network,
Carlson Marketing, Peppers & Rogers Group®, and Gold Points Reward Network®.
Based in Minneapolis, Carlson's brands and services employ more than 190,000 people in 150
countries and territories. Carlson's 2006 systemwide sales, including franchised operations,
totaled $37.1 billion.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's
marketplace, enabling all the
innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing
applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce
with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.