Celebrates 25th Release of Software-as-a-Service and Platform-as-a-Service Featuring New Salesforce Content and Salesforce Ideas Collaboration Applications

Salesforce Spring '08 marks CRM leader's expansion to become a multi-application and multi-category leader

Multi-application leadership: Salesforce Spring '08 helps enterprises harness the innovation of web communities with Salesforce Content and Salesforce Ideas

Multi-category leadership - Development-as-a-Service is live, bringing the world's first on-demand developer tools and services to the developer community

SAN FRANCISCO - February 11, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that Salesforce Spring '08 is live to more than one million subscribers. Salesforce Spring '08 extends's CRM leadership to become a multi-application leader with breakthrough innovations for its two newest applications - Salesforce Content and Salesforce Ideas. The 25th generation release also marks's evolution to become a multi-category company with Development-as-a-Service now live, bringing the world's first on-demand developer tools and services to the community.

"Salesforce Spring '08 establishes as not only the recognized leader in CRM, but also marks the company's evolution to become a multi-application, multi-category leader," said George Hu, executive vice president marketing, applications and education at "The SaaS and PaaS model enables constant innovation, which benefits all Salesforce users."

"Salesforce Spring '08 adds important innovations in how individual users leverage sales-related content, how companies build and manage communities of customers, and how developers create on-demand applications for their own business users," said Rebecca Wettemann, Nucleus Research. "Salesforce Ideas and Salesforce Content leverage's experience in Web interactions, while Development-as-a-Service provides IT with a way to innovate with on-demand."

Multi-application Leadership - Salesforce Content and Salesforce Ideas - Empowering User Success
The Salesforce Spring '08 release features breakthroughs in's new community applications, Salesforce Content and Salesforce Ideas, that enable businesses to tap into the power of their communities.

Salesforce Content empowers companies by delivering a revolutionary application for Content Management. Salesforce Content brings the power of SaaS to managing unstructured data within an enterprise by utilizing Web 2.0 technologies such as tagging, subscriptions and recommendations.  By enabling users to manage their documents and unstructured data directly in the Salesforce application, Salesforce Content improves productivity and effectiveness across the board.

The Salesforce Spring '08 release adds a number of new features that help customers find the most relevant content for every user, including:
  • Featured Content - Saves employees time and increases the usage of preferred materials by ensuring that preferred content is always prominently displayed by allowing authorized users to define and designate materials as "Featured Content."
  • Suggested Tagging - Provides greater flexibility and control in aligning how users tag content by allowing administrators to recommend a specific set of tags for a workspace, while still allowing users the option of creating their own tags.
  • Popular Search Results - Makes finding the best content easier by allowing users to display and sort search results using pre-defined fields and order to navigate content more easily.
"Salesforce Content is as revolutionary as PDFs were 15 years ago. For us, it is the killer app," said Bill Rozier, vice president of Global Marketing, Ciena. "The ability to use easily understandable Internet techniques to manage the publishing and retrieval of our marketing materials allows us to maximize marketing's impact with our sales teams world wide  - on demand."

Salesforce Spring '08 also brings new innovations to's revolutionary application for Ideas Management. Salesforce Ideas is an entirely new type of SaaS application that enables customers to tap into the innovative power of their customer, partner or employee communities by allowing them to post, discuss, and vote on ideas.

Salesforce Spring '08 adds a number of new features to Salesforce Ideas, enabling customers to spark conversations with their communities, including:
  • My Ideas Inbox - A personalized experience for users that enables them to access their ideas and comments with greater ease and efficiency by listing new comments that have been added to ideas previously posted and/or ideas commented on by the user.
  • Recently Discussed - The Recently Discussed tab deepens the user experience by providing quick access to the community's latest comments, making it easy to jump into the latest discussion topics and take conversations in new directions.
  • Top Ideas - Provides improved visibility into the latest, most relevant content and votes by ranking the all-time top-ranked ideas within the community.
"We know that our employees have a lot of opinions and great ideas and were looking for an innovative way to tap into them," said Kevin Weiss, sales development manager, MARS drinks, a division of Mars Incorporated. "We recently rolled out Salesforce Ideas and are excited to capture and share the insights of our employees to improve our organization."

Multi-category Leadership - Development-as-a-Service - Empowering Developers
The Platform-as-a-Service encompasses a complete feature set for the creation of business applications, including the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex Code programming language for building complex logic, the Web Services API for programmatic access, mash-ups, and integration with other applications and data, and Visualforce for a framework to build any User-Interface-as-a-Service.

With the Salesforce Spring '08 release, the Development-as-a-Service is now live to revolutionize application creation and delivery. Provided completely as a service via the Internet, the Platform provides the necessary building blocks to enable business application creation and delivery, without the need for software and hardware client-server infrastructure.

The new Development-as-a-Service features demonstrate that by replacing the cost and complexity of software platforms with a complete, scalable service, developers now have the fastest path to turn ideas into applications that can be shared with the larger community. Development-as-a-Service features include:
  • Code Share - With the new Code Share, developers across engineering organizations - or around the world - can collaborate on the development, testing and deployment of their PaaS applications.  Integrating with most standards-based source control management systems, Code Share lets developers store the definitions of their applications in source control, and deploy those applications in either their Sandbox or production environments.  And by connecting to Internet open source communities, including project hosting on Google Code, Code Share lets developers from anywhere in the world connect and collaborate in creating applications.
  • Metadata API - Just like the existing API lets development teams access and integrate the data in their applications, the new Metadata API lets developers programmatically create and manage the code and metadata that those applications are built with.  Providing access to the database schema, Apex code and Visualforce user interfaces that comprise a application, the Metadata API can be used to integrate with development tools and processes in a similar way the API can be used to integration with existing applications and systems.
  • IDE - The IDE is the world's first IDE for Platform-as-a-Service. Built on Eclipse, the IDE provides a means to manage all standard development tasks, such as project views, HTML composition, rich code editing with error tracking, and more - providing developers with a powerful and familiar environment for creating applications.
  • Sandbox - The Sandbox provides a separate on-demand application environment for development, testing, and training. Cloning entire development projects - an exact replica that includes all customizations and data - is a simple, one-click process. The Sandbox provides a means for testing new customizations or features and for building and testing integrations and internally built applications.
CRM Leadership - Salesforce Software-as-a-Service - Empowering CRM Users with Industry-leading Usability
For more than a year, has been harnessing the power of its community with the Salesforce IdeaExchange, powered by Salesforce Ideas. Many of the more than 50 new features included in Salesforce Spring '08 started as Ideas posted on the IdeaExchange. Some of the most popular enterprise-class features on the IdeaExchange that are now live with Salesforce Spring '08 include:
  • Dashboard Scheduling - One of the most popular ideas on the IdeaExchange with more than 11,000 promotions, Dashboard Scheduling enables authorized users to schedule when dashboards are automatically refreshed and emailed to a set of users.
  • Drag-and-drop Calendaring - New in Salesforce Spring '08, Drag-and-drop Calendaring allows users to quickly reschedule a meeting and perform other actions with a new streamlined, time-saving user interface. For instance, users can quickly reschedule events by simply dragging them to a new time or date.
  • Email to Case Workflow - With Salesforce Spring '08, a case's status can be updated automatically using email-triggered workflow. This new feature helps increase agent productivity, improve the accuracy of case information and reduce response times because now agents will need fewer clicks to do their jobs, and customers will benefit from faster service and more timely information about their cases.
Salesforce Spring '08 is available immediately to all subscribers. Salesforce Content is available at $35 per user, per month. Salesforce Ideas is currently available for customer, partner, and employee communities. It is included with all CRM editions, with the exception of Group Edition, at no additional cost. For additional employees, Ideas Only licenses can be purchased for $5 per user, per month. For customers and partners accessing Salesforce Ideas through the portal, standard portal pricing applies. Sandbox is included with Unlimited Edition and is available for a fee with other editions. Customers who purchase applications should make their purchase decisions based upon features that are currently available. Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

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