Delivers New Toolkit for Adobe AIR and Flex to Enable Rich Internet Applications on the Platform

Developers can now harness the full power of Adobe AIR and Adobe Flex in Platform-as-a-Service applications

SAN FRANCISCO, February 25, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced the availability of the new Toolkit for Adobe® AIR™ and Flex, a new set of tools and services to enable development of rich Internet applications (RIAs) on's Platform. Freely available at, the new toolkit will help developers create new RIAs that leverage the capabilities of Adobe RIA technologies, including Adobe Flex® 3, Adobe Flash® Player, and Adobe AIR software, with their projects and offerings. Developers can also publish applications built with Adobe Flex and deployed on Adobe AIR on the AppExchange marketplace, making them immediately available to's customer and developer communities.

The new Toolkit for Adobe AIR and Flex brings the power of Platform-as-a-Service to Adobe RIA technologies. With the toolkit, Flex developers now have direct access to the Web services API, allowing the easy creation of new user experiences and web applications that connect directly to's database, logic and workflow capabilities.  And using the Adobe AIR component in the toolkit, information from can automatically be made available offline, allowing developers to extend their applications with Adobe AIR, bridging the real-time, dynamic capabilities of the Web with the computing power and data capabilities of the desktop. 

"The new generation of platform and tools from companies like and Adobe is ushering in a new era of application development," said Adam Gross, vice president, platform marketing, "Now Flex and other Web developers deploying on Adobe AIR have access to the full Platform-as-a-Service provides, allowing the capabilities of rich Internet applications - already demonstrated in the consumer web - to be easily united with the enterprise benefits of cloud computing. The opportunity for developers to create powerful and compelling applications for their businesses has never been greater."

"The ability to use Flex along with the Platform has allowed us to rapidly develop and deploy new, visually compelling on-demand applications for our clients," said Narinder Singh, co-founder, Appirio.  "We plan to leverage the Toolkit for Adobe AIR and Flex to develop additional applications with a powerful user experience that drives adoption and business results for our customers."

"Using the new Toolkit for Adobe AIR and Flex, we have been able to create business applications that not only leverage the power of platform-as-a-service, but also are available both online and offline, and meet unique business requirements such as signature capture," says Adam Caplan, president of Model Metrics. "These applications can be deployed to thousands of users without the need to deploy a single server.  Using and the new toolkit, it is as easy to deploy these applications as it is to create them."

"Adobe RIA technologies and are a powerful combination," said Michele Turner, vice president of product marketing and product management at Adobe. "Blending the leading technology platform for RIAs with the leading on-demand application platform means more effective, engaging applications delivered with less effort. We're entering an era in which developers can deliver truly rich enterprise applications on-demand, across platforms, both in the browser with Adobe Flash Player and now directly on the desktop with Adobe AIR."

The new toolkit joins the comprehensive set of resources and programs offers to let companies of all sizes create, deploy and sell on-demand applications for any business requirement.  These include,'s community of over 70,000 developers at, the Platform for creating apps, and the AppExchange marketplace for helping partners reach the customer base with their applications. Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.