Adoption of Salesforce.com Software-as-a-Service and Platform-as-a-Service Accelerates Throughout EMEA
LONDON - salesforce.com Dreamforce Europe user conference - May 7,
Salesforce.com surpasses 7,000 EMEA customers and nearly 140,000 subscribers in first fiscal
quarter of 2009
Industry leaders Air Liquide, The Christie Group, CODA, COLT Telecom Group, DSV, Rentokil
Initial and Wärtsilä are among new European customers adopting salesforce.com SaaS and PaaS
90 European partners have launched more than 120 applications on the AppExchange, with CODA,
Fairsail and more delivering native apps built on Force.come
- Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service
(SaaS) and Platform-as-a-Service (PaaS), today announced customers and partners across EMEA
(Europe, Middle East and Africa) are adopting salesforce.com SaaS applications and the Force.com
Platform in record numbers.
Salesforce.com passed 7,000 customers and nearly 140,000 subscribers in EMEA in the first
quarter of 2009. Industry leaders such as Air Liquide, The Christie Group, CODA, COLT Telecom
Group, DSV, Rentokil Initial and Wärtsilä are among new European customers adopting salesforce.com
for SaaS and PaaS. Additionally, dozens of European ISV partners have launched more than 120
applications on the AppExchange, with CODA, Fairsail and others delivering applications built
natively on the Force.com Platform.
"Thousands of customers throughout EMEA are generating success with salesforce.com SaaS and
PaaS," said Marc Benioff, chairman and CEO of salesforce.com. "Our market-leading CRM
applications, Force.com Platform, and the AppExchange marketplace are enabling a strategy of
on-demand success not only for our customers, but for developers and partners as well."
Research firm Gartner forecasts Software as a Service to have a compound annual growth rate
of 22.1% through 2011 for the aggregate enterprise application software markets, more than double
the growth rate for total enterprise software.¹
Salesforce.com EMEA out-paced industry growth rates with 69 percent year over year revenue
growth and 70 percent Q4 '08 revenue growth compared to the same quarter a year prior.
Additionally, industry analyst firm Ovum recently validated that salesforce.com is #1 in market
share across EMEA in its CRM forecast report.²
EMEA Customers Adopting Salesforce.com SaaS and PaaS
EMEA businesses continue their rapid adoption of salesforce.com SaaS applications, including
the Salesforce CRM application suite, Salesforce Content, and Salesforce Ideas, as well as the
Force.com Platform for developing and deploying on-demand applications. SaaS and PaaS allow
customers to focus on the benefits of the applications rather than the cost and complexity
associated with managing software infrastructure.
More than 7,000 customers and almost 140,000 subscribers across EMEA are now using
salesforce.com's SaaS CRM applications and Force.com Platform-as-a-Service to run their businesses.
Salesforce.com EMEA customers include ABN Amro, Allianz Commercial, Celerant Consulting,
CODA, Dimension Data, Fortis Investments, KONE, Konica Minolta, Misys International Banking
Systems, Priority Telecom, Siemens Enterprise Communications GmbH & Co. KG, Standard Life Bank,
Toyota Motor Europe, and many more. Additionally, there are now more than 15 salesforce.com EMEA
customers with more than 1,000 subscribers, indicating the adoption and momentum for SaaS and PaaS
with large enterprises.
"CIOs and IT departments at European enterprises recognize the innovation, time-to-value and
ease-of-use that salesforce.com delivers with its SaaS applications and Force.com Platform, and
they are choosing us in greater numbers all the time," said Lindsey Armstrong, president of
salesforce.com EMEA. "Business decision makers are realizing that this is the era of
Software-as-a-Service, and salesforce.com gives them the ability to harness the power of cloud
computing to better their enterprises."
Customers named in this release are part of the 41,000 customers of all sizes, industries and
geographies that comprised the salesforce.com customer base as of January 31, 2008.
EMEA Partners Generating Success with SaaS, PaaS and the AppExchange
ISV partners throughout EMEA are embracing the Force.com Platform for application development
and deployment, and the AppExchange as a go-to-market strategy to reach customers. EMEA partners
have made more than 120 applications available on the AppExchange to date, giving customers the
ability to quickly and easily extend Salesforce with additional on-demand business applications.
The AppExchange can be found at http://www.salesforce.com/appexchange/.
Developers and partners are using Force.com to build new SaaS applications beyond CRM, such
as CODA's accounting and financials application, CODA2Go, and Fairsail for human capital
management. Force.com allows applications to be easily shared, exchanged and installed with a few
simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
1. Dataquest Insight: SaaS Demand Set to Outpace Enterprise Application
Software Market Growth, 3 August 2007 by Sharon A. Mertz, Chad Eschinger, Tom Eid and Ben Pring
2. Ovum Report, 2007
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.