Plantronics Deploys Salesforce CRM for Better Communication and Collaboration
SAN FRANCISCO - December 18, 2008
Company leverages the Salesforce CRM suite of applications to enhance global customer care
- Salesforce.com [NYSE:
CRM], the enterprise cloud computing company, today announced that Plantronics, Inc. (NYSE: PLT) is
rolling out Salesforce CRM to its distribution partners around the globe to foster greater
communication and collaboration for increased partner success. In addition, Plantronics has
deployed Salesforce CRM to track and manage its customer data and improve service from its call
centers in the U.S., Mexico, Netherlands, India and China.
Plantronics is one of the 51,800 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2008. Revenue and subscribers will be
recognized as the service is delivered.
"Our contact management system needed an upgrade. We were looking for a way not only to
better manage our contacts, but also to improve our relationship with partners and our sales,
service and marketing operations," said Ed Romson, director, Global Customer Care at
Plantronics. "Salesforce CRM and the Force.com AppExchange provided us with tools we needed
to develop a solution tailored for our exact needs."
With the assistance of salesforce.com professional services, it took Plantronics just a few
months to design, deploy and customize its global Salesforce CRM solution. In addition to
Salesforce CRM, Plantronics tapped applications from the Force.com AppExchange, including Appirio
and Postcode Anywhere. Now the company has a single, central location for all customer data,
and teams in sales, marketing and service have immediate access to up-to-date, correct information
no matter where they are located.
Among the many benefits, Plantronics is particularly enjoying the ability that Salesforce CRM
provides to capture feedback and information on products from its customers. Analyzing call
volumes by product as well as details about service requests is helping the company make faster,
more informed decisions about product development.
"Salesforce CRM puts a wealth of information at our fingertips," added Romson. "And
because we're using Salesforce across our business, we're seeing operational improvements in all
departments as well as gaining a way to improve our customer and partner relations."
In 1969, a Plantronics headset carried the historic first words from the moon: "That's one
small step for man, one giant leap for mankind." Since then, Plantronics has become the headset of
choice for mission-critical applications such as air traffic control, 911 dispatch and the New York
Stock Exchange. Today, this history of innovation is the basis for every audio product we build for
the office, contact center, personal mobile, entertainment and residential markets. The Plantronics
family of brands includes Plantronics, Altec Lansing and Clarity. For more information, go to
www.plantronics.com or call (800) 544-4660.
Altec Lansing, Clarity, Plantronics, and Sound Innovation are trademarks or registered
trademarks of Plantronics, Inc. All other trademarks are the property of the respective
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.