Salesforce.com Powers Starbucks Campaign to Mobilize Americans in National Service
SAN FRANCISCO, January 21, 2009
Salesforce.com's cloud computing technology supports Starbucks "I'm In!" initiative to bring
Americans together in pledging one million volunteer hours in response to President Obama's call
for national service
Interactive "I'm In!" website implemented by Appirio in less than four weeks using Force.com
Sites demonstrates the power and flexibility of the Force.com platform
-- Salesforce.com [NYSE:
CRM], the enterprise cloud computing company, today announced that Starbucks "I'm In!" campaign
website http://pledge5.starbucks.com/ is being powered by Force.com. The "I'm in!" initiative is a
campaign designed to make it easy for Americans to participate in the President's call for national
service by providing them with a way to pledge their time and find volunteering opportunities via
the campaign website. The interactive website was built using Force.com Sites, which allows
companies to run their Web sites in salesforce.com's cloud. Implemented in less than four weeks by
Appirio, the Force.com platform allowed Starbucks to integrate 30,000 volunteer opportunities from
HandsOn Network, create a Facebook application for the 600,000 plus fans of Starbucks on Facebook,
and create an interactive website where millions of potential volunteers can learn about the
program, search for opportunities and spread the word through social networks.
"Salesforce.com's cloud computing solutions allowed us to quickly act on our desire to
empower our customers to take action and give back to their communities," said Chris Bruzzo, Vice
President, Digital Strategy and Content, Starbucks Coffee Company. "Force.com Sites allowed us to
get the pledge5.starbucks.com campaign website up and running quickly and have the capacity to
scale to the millions of visitors we expect to participate."
Americans have the opportunity to pledge five hours of community service in stores and by
visiting pledge5.starbucks.com, powered by Force.com, to find myriad service projects via the
HandsOn Network. Starbucks will honor each five hour pledge with a free tall brewed coffee.
The campaign runs from Wednesday, January 21 - Sunday, January 25 with the goal of raising pledges
in excess of one million hours from all over the country.
"We share common core values with Starbucks around philanthropy and volunteerism. It's
incredibly inspiring to see a customer like Starbucks use our technology to reach out to their
communities around the country to make a difference," said Marc Benioff, Chairman and CEO of
salesforce.com. "It's a powerful example of the innovation - and now impact - that our
customers can have using the power of our cloud computing solutions."
"The scalable infrastructure of Force.com Sites and built in connectivity to Facebook allowed
us to create an experience that harnesses the collective voice of hundreds of thousands of people
who want to give back to their communities," said Narinder Singh, Founder and Head of Technology
and Marketing at Appirio. "Because of Force.com, we were able to create a set of applications that
are user friendly, scalable and easy to manage in less than four weeks."
About Force.com Sites
Force.com Sites allows salesforce.com customers to run their Web sites in salesforce.com's
cloud. Force.com Sites gives customers the power to publish Force.com data and applications to any
Web site, extending their reach to new users on intranets, external Web sites, and online
communities. Like all salesforce.com services, Force.com Sites runs entirely in the cloud without
the cost and complexity of traditional software. Force.com Sites is now available in developer
preview at http://developer.force.com.
About the Salesforce.com Foundation
The Salesforce.com Foundation is the leader in pioneering, evangelizing and implementing the
1/1/1 Model and using it as a means to improve the lives of people around the world. The 1/1/1
Model harnesses the power of people and technology through 1% Time, 1% Equity, 1% Product, and
being "one" with the earth, to build deep relationships with communities around the world and
increase the effectiveness of nonprofit organizations in achieving their goals. The Foundation
concentrates on the use of technology, specifically as it relates to organizations with youth
development programs. It has supported technology projects around the world that help kids in
bereft urban and rural areas access technology to create better futures for themselves. The 1/1/1
Model has had a profound effect on salesforce.com and its communities: Since July of 2000,
salesforce.com employees have given over 90,000 hours of their time and expertise back to the
community. More than 5,000 nonprofits in 56 countries around the world are using donated licenses
to run their businesses more efficiently; and numerous organizations are benefiting from technology
related grants from the Foundation. For more information on the 1/1/1 Model, please visit
www.sharethemodel.org. For more information on the Salesforce.com Foundation, please visit
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
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