Shiseido Deploys Salesforce Marketing Cloud, Innovating Its Touchpoints with Customers

TOKYO— July 3, 2015—Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community “watashi+ (plus),” establishing one-to-one connections with members via email and LINE, a mobile messaging platform. Shiseido will launch the system in July 2015.

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● “With the proliferation of mobile devices and the diversification of communication to include social networks like LINE, we need to provide a personalized experience to meet our customers’ requirement based on their behavior,” said Yasuhiko Sasama, Director of Digital Business, Japan Operations, Shiseido. “I believe Salesforce Marketing Cloud will enable us to achieve our goal of improving customer engagement.”

With its active commitment to digital marketing, Shiseido is connecting with more than two million watashi+ members via email and over 16 million LINE Friends, with the numbers increasing every year. Salesforce Marketing Cloud provides a single platform that allows Shiseido to centrally manage all of this customer data and design a personalized customer journey optimized for each individual--from the time they join the community, to trying products, and through purchase. And with the addition of LINE Business Connect, Shiseido is now able to provide content personalized to each user, through the best channel, at exactly the right time.

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1. Salesforce Customer Relationship Survey, conducted March 2014 - May 2014.


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