With Salesforce’s generative AI and integrated cloud solutions, FairPrice Group is redefining customer service—ensuring that every interaction contributes to making every day a little better for all.
About the company
FairPrice Group was established in 2019, bringing together four entities – FairPrice, Kopitiam, Foodfare and Link – with the purpose of making every day a little better by keeping daily essentials within reach for all. The Group has an extensive network of over 570 touchpoints and provides an integrated array of products and services, including groceries, food take-aways, and a rewards programme that delivers personalised and delightful experiences.
Continue delivering exceptional customer service as business grew.
As FairPrice Group grew, so did the volume of customer inquiries. To continue delivering exceptional support, the Group needed a solution that not only boosted productivity but also maintained high levels of customer and employee satisfaction around the clock.
This growth also presented a challenge: capturing customer attention in today’s fast-paced world. Short attention spans and information overload created the need for more effective engagement strategies.
