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Sunday scales AI-powered personalised insurance with Salesforce

Insurtech Sunday uses Salesforce to power an innovative AI-assisted B2B2C insurance model

When you grow from a few thousand to over a million customers, manual systems just can't keep up. Salesforce gave us the foundation to centralise operations, personalise engagement, and scale the business.

Dhanadham Pokthitiyuk
Chief Marketing Officer, Sunday

Salesforce allows us to work smarter, not just harder. With the foundation we have now, we're exploring AI tools like Agentforce to complement our human teams and help us scale efficiently.

Dhanadham Pokthitiyuk
Chief Marketing Officer, Sunday

Salesforce supports our vision of delivering personalised, fair insurance at scale. It's not just a CRM to us — it's the foundation of our customer experience, operational efficiency, and future innovation strategy.

Dhanadham Pokthitiyuk
Chief Marketing Officer, Sunday
68 %
increase in average gross written premiums
78 %
increase in automation of operational processes
330,000
active customers receive personalised engagement