Aureus Academy has increased its revenue by over 300% since adopting Salesforce. The business’ profitable growth has been supported by efficiencies in operations and by the use of data to make strategic decisions.
For example, with Tableau CRM, Aureus Academy is able to connect and analyse data to carefully monitor performance metrics such as enrollment, attendance, and teacher utilisation. It can also analyse revenue by breaking down performance by centre or teacher. These insights help the business to know what levers to pull to minimise churn and maximise growth.
Similarly, Aureus Academy analyses data from Service Cloud to proactively solve recurring issues and identify opportunities to bring down response times. With planned improvements like the addition of Live Chat on its website, it aims to bring response times down from 24 hours to just four.
Aureus Academy has plans to use Marketing Cloud to accelerate its sales and marketing. Advertising Studio has been rolled out first with the immediate purpose of suppressing existing customers from campaigns. This will enable the business to redirect anywhere between 15 to 20% of its advertising spend to target new audiences and drive up enrollments.
As the business continues to innovate and grow, it is using Slack internally to collaborate and celebrate success. The secure, channel-based messaging platform helps to break down organisational silos and makes it easier for employees to approach management with suggestions or concerts.
There’s a separate channel in Slack for each centre location, and one for centre management where the business announces and celebrates small wins such as new enrollments. The business also posts each morning to announce how many trial lessons there are for the day and to wish the team luck as they strive to secure more enrollments.
Aureus Group is passionate about these wins and the opportunity to introduce more students to music. This is also reflected in the business’ volunteer work with community organisations such as Life Community Services Singapore: MightyKids, Families & Community and Ain Society.
“Music is inclusive and we want everyone to be a part of it. One of the advantages of having a full-time staff is that we can dedicate time to these outreach programs,” said Julius. “In the future, we’ll also be able to use Koko to offer lessons to more people in more languages and make learning more accessible.”
Read highlights on Connected & Seamless Service from Julius here