The beauty – and challenge – of the Boost model is how the company uses cutting-edge technology to build in-the-field relationships that benefit both the Boostpreneur and their network of previously unbanked or under-served micro entrepreneurs.
Drawing on his own entrepreneurial background in the mobile banking industry, Lumban Gaol knew that the success of the Boost model would depend on the software that underpins it. He also knew that building on premise at the scale required would come with a heavy CapEx burden.
“We needed the scalability of PaaS and SaaS, without the dependency on third parties, and Salesforce could deliver that,” he says. Lumban Gaol and his team have already built two apps on Heroku with two more to come, and Boostpreneurs use Service Cloud to manage relationships with merchants.
“Heroku has increased the speed of release with the timeline from ideation to release down to two weeks from one month,” he explains. “And, through Service Cloud, we now have access to real-time analytics for each user, which enables us to connect merchants with the best available products and services for them.”
Lumban Gaol notes that the impressive speed of release is, in part, driven by the close relationship between his in-house developers and the Salesforce Customer Success team, with communications between the two teams collaboratively managed in Quip.
“We engage with the Customer Success team very intensively to educate our people on how to use Salesforce in order to achieve the greatest benefits,” he says.