As COVID-19 led stores across China to close, Embry made use of these out of the box features to pivot and launched a campaign to drive more shoppers online. The campaign was a huge success, leading to a 30x spike in traffic and 200x increase in gross merchandise value in February alone. Site performance and stability remained constant through this time, giving Embry confidence to launch similar campaigns in the future.
“Knowing that the site can handle hundreds and thousands more visitors, we look forward to running subsequent campaigns and seeing the growth that it brings,” said Siwei Wang, eCommerce Manager at Embry.
The company’s success has been supported by Salesforce partner D1M, and Lillian Xiong, Principal Success Manager for Salesforce Commerce Cloud. Xiong said, “It’s rewarding to see the growth of Embry’s online business, after helping them to leverage the flexibility of Commerce Cloud. I am excited to see what they accomplish next.”