Now in its 25th year, M1 is a vibrant and dynamic digital network operator that has brought numerous innovations and achieved many firsts in the Singapore market. Since the launch of its commercial services in 1997, M1 has become one of the first operators to be awarded one of Singapore’s two nationwide 5G standalone network licenses. It is also the first operator to offer nationwide 4G services as well as ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN). M1 also successfully rolled out 5G services for its consumers, offering access to 5G services for all.

In 2019, M1 was privatised and became a key pillar of Keppel Corporation’s (Keppel) connectivity business, which includes tapping M1’s digital solutions and 5G network to enhance the Group’s suite of solutions for sustainable urbanisation. Working closely with Keppel, M1 embarked on a digital transformation to digitally overhaul all M1’s processes and offerings, with a customer-first approach.

“Our vision is to become a digital first telco and provide new made-to-measure personalised experiences for our customers. This will involve driving new digital capabilities into the business and reimagining our ways of working so that we can add more value to every interaction. We also want to set a new standard for what a digital experience looks like in our industry, ” said Nathan Bell, Chief Digital Officer, M1.

With the hyperspeed deployment of Salesforce, M1 is on the path to achieving these goals and deepening engagement with its 1,500 employees and more than 2 million customers.