“We're going back to that one-on-one relationship where people knew you, but now we're doing it on the scale of 100 million.”
Salesforce helps Philips stay light years ahead of the competition
“Salesforce is helping us develop tools, processes, and new ways of working so we can cater to the needs of customers and consumers in specific markets.”
The future looks bright
It’s not just employees and customers that are communicating in the new, connected world: Philips is building products that can share real time data about how they are being used. The company’s “Digital Accelerator” lab helps researchers develop connected products and understand how they are used. “We work with every business unit to connect products to Philips so researchers can understand consumer habits to better meet their needs,” explains Jeroen Tas, CEO Informatics Solutions and Services, Philips Healthcare. “We’ve already connected lamps, air purifiers, coffee machines, toothbrushes, and more.” “In the past we built products that were self-contained, but now these products become plug-ins for digital solutions,” Tas continues. “Whether it’s lighting or healthcare devices, ultimately we want to create a better, healthier world and improve people’s lives by better understanding our customers and consumers. Salesforce is helping us.”
Keep exploring stories like this one.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help.