PUMA leverages the power of Salesforce to relaunch its mobile sites and speed past customer expectations.
In a move that highlights the growing importance of mobile, PUMA has overhauled and relaunched its mobile websites in some 24 markets worldwide.
“Shoppers may buy from PUMA.com, or they may be in one of our wholesalers or retailers, or just walking down the street and see one of our products,” said Ken Kralick, PUMA’s Global Head of Ecommerce.
“They may use their phone to learn about the brand. So we need to focus on the mobile customer experience so they can do that very quickly. You have to balance that with the ability to show a big product catalog and represent the brand.”
Mobile is the top shopping method for PUMA customers.
It’s no surprise that Kralick speaks so confidently about the power of mobile. At PUMA, mobile traffic in some geographies was approaching 70%, which is even higher than Salesforce’s recent Shopping Index report that reveals that mobile accounts for 60% of traffic and 41% of orders.
But, like many brands, the high mobile traffic wasn’t translating to conversions. PUMA decided to re-architect its sites so that shoppers can easily create accounts and save carts for future checkouts on a tablet or desktop.
