Singapore based ReferralCandy has had a growth path similar to many successful Silicon Valley start-ups. It quickly grew from one man working in a coffee shop to three employees living and working out of a shared apartment. Five years later ReferralCandy had 27 employees and, with the support of Salesforce, it’s helping businesses all over the world tap into the power of word-of-mouth marketing.
ReferralCandy had an initial goal to help just one store leverage its customer base for referrals. E-commerce giants were already doing this for large enterprises, and had both the resources and the insight to know just how valuable referrals can be. But take up among small to medium-sized businesses (SMBs) lagged. ReferralCandy identified the gap and launched a business model to fill it.
“We developed a referral platform to meet the specific challenges of a whole market of SMBs who could benefit from it. These businesses simply don’t have the resources to develop their own solution, yet referrals are so powerful when it comes to customer acquisition,” said Eugene Wan, Customer Acquisition Manager.
“Think about how often you ask your friends for a recommendation. You are likely to be more positive about the business and more likely to spend money. We’re taking that concept and supercharging it with technology.”
ReferralCandy sped up the adoption of its platform by making it simple to use, fast to deploy and customisable in any language. The company’s rapid and global growth led it to Salesforce.
“As the team grew we set up a satellite office in the Philippines. It became increasingly important for us to have a single, shared view of our customer interactions. Our previous CRM had failed to deliver this and demanded a high degree of technical knowledge to use. Employees were frequently asking the engineering team to run reports - this wasn’t a viable approach for rapid expansion” said Wan.
Now, ReferralCandy uses Salesforce, making it easy for sales teams and management in both locations to get an immediate view of each customer. As a result, teams are more aligned and engineers freed up to focus on product rather than reporting.