Being able to access data is crucial to increase efficiencies and improve the customer experience.
To this end, State Farm uses MuleSoft’s Anypoint Platform to unlock data from its third-party systems. “We’ve used MuleSoft to connect our systems of record, including billing and claims management, to Salesforce to deliver a connected customer experience,” explained Jason Potts, Enterprise Technology Executive at State Farm.
With MuleSoft, Salesforce features, such as customer search and management, can now access data from third-party systems. “This allowed us to integrate and automate processes across different business areas, simplifying the experience for customers and associates,” he added. And once built, these connections can be reused across the Salesforce Customer 360 platform to rapidly deliver a unified experience across agents, phone, web, and mobile.
Meanwhile, the digital transformation continues as State Farm innovates for its customers, according to Potts. “Salesforce brings its experience from various industries and continues to challenge us to think differently about how we do business for the ultimate benefit to our customers,” he said.