If you ask any Australian if they know who Telstra is, the answer would be a definitive yes. Telstra is Australia’s largest communications company with a network that covers 99% of the population. It connects Australians to each other and the rest of the world, and plays a lesser known, but critical role in helping businesses connect their operations.
“Our reach extends to every customer throughout the country, whether you're a farmer out at Parkes or you’re operating a large corporate center in the CBD. We’re committed to delivering a great customer experience and giving all of these customers the opportunity to connect,” said Nevash Pillay, Global Partners Sales Executive at Telstra.
This commitment together with unprecedented change in the telecommunications industry has led to Telstra’s T22 strategy to radically simplify its products, eliminate customer pain points and create all-digital experiences. As a key technology partner, Salesforce aims to empower Telstra’s people and change the way it connects with its customers.
“For the first time, we have everybody collaborating on the same platform for the benefit of our customers, and with the use of Einstein, we’re able to focus on the things that really matter.”