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Tech startup Trakomatic takes on Southeast Asia expansion with Salesforce
Innovative tech startup Trakomatic is pioneering human traffic analytics with sophisticated new facial recognition and sensor technology. Now the company is finding better ways to serve its customers with Salesforce.
Singapore-based tech startup Trakomatic is driving a new era in smart offline retailing. The company connects bricks-and-mortar retailers with sophisticated data analytics that were previously the exclusive domain of their e-commerce competitors.
“In e-commerce, there are a lot of tracking devices and web crawlers used to record customer data, but bricks-and-mortar stores capture practically no customer data,” says Shaun Kwan, Co-Founder and COO of Trakomatic. “This is a huge problem. Offline retailers are not able to leverage data to help them make better decisions. Our vision is to help them solve this problem.”
Offline retailers can use Trakomatic’s sensor and facial recognition technology to track how their customers behave in their physical store. Along with customers’ age, gender and ethnicity, Trakomatic can also distinguish customer movements inside a store, how long they spend looking at particular products, and whether the customer is a repeat visitor.
This data is translated into a range of measurable insights that are delivered to retailers via a real-time dashboard – complete with instant notifications for things like VIP revisits and footfall impact from weather forecasts.
But retail is only the beginning for Trakomatic. The company also serves a wide range of industries – from airports and entertainment venues, to universities and government institutions. Imagine a university that maximises library space through an app advising students of available seating in real-time. That’s the reality of Trakomatic.
“Our technology has application for any business with an interest in human traffic,” says Shaun. “We can help any business that wants to understand how their customers or patrons interact in a physical space.”
Decoding the customer
Providing data for all
Next step: Number-one in SEA
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