Martin is Chief Executive Officer (CEO) at Celebrity Fitness. He has a proven track record of devising & developing demanding, highly effective business strategies and new retail/lifestyle brands; then delivering exceptional sales, service and operational results. He works in complex, dispersed, fast changing, highly competitive emerging markets including China, India, Indonesia, Thailand, Singapore, Malaysia, Eastern Europe, Mexico and the Middle East; as well as the established markets of North America, Europe, Australia and Japan.
Martin has significant experience in managing stakeholders across all business lines, concept development, P&L, operations, franchising, direct sales, product development and licensing, B2C and B2B relationship management, new business ventures and equity fund raising, mergers and acquisitions and new market entry strategies.
Co-founder and owner of AiRi Group - a Singapore company that invests in school age education in China under the brand name AIRIS Education – Martin is committed to the development of youth through education.
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