VP for Strategic Research
Peter Coffee, VP for Strategic Research at Salesforce, has been with the company for nine years. His global territory engages him in conversations, workshops and keynote presentations in dozens of cities and with hundreds of CIOs seeking action-oriented guidance on digital transformation for customer connection and superior team effectiveness.
Prior to joining Salesforce, Peter spent eighteen years as an internationally published writer and consultant, including his role as technology analyst and columnist for industry publications including eWEEK and PC Week. In addition to his own two books, How to Program Java and Peter Coffee Teaches PCs, he has written on cloud security and privacy; he was also a chapter contributor to Prentice Hall's Nanotechnology: Science, Innovation, and Opportunity. He previously served as the first Manager for Desktop Computing Planning at The Aerospace Corporation, where his research work included space-asset applications of AI techniques. Before that, he held project management roles at Exxon Corporation including arctic resource development.
Peter received his engineering degree from MIT in 1978 and an MBA from Pepperdine University in 1985. He has held college faculty appointments in expert-systems programming, IT management and business analytics, while also lecturing at Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT as well as other institutions in Europe, Asia and South America. He advises on curriculum and degree program planning in analytics and "big data" initiatives at three U.S. universities. He writes regularly for the UK blog Diginomica at http://diginomica.com/author/petersalesforce/ and is a frequent keynote contributor at Salesforce events including Dreamforce, the world's largest software industry conference.