Towards a customer-centric transformation in a digital-first, financial services world
Personalisation has become a focus for many businesses - the pace of this change is only going to accelerate in a post-covid digital world. In fact, 70% of customers expect a consistent experience across all channels.
But in a digital-first world, what does hyper-personalization mean? What can omni-channel experience look like? How can financial services providers capitalise on this momentum to transform their customer experience and drive loyalty?
Brian Solis, world-renowned digital anthropologist, 8x best-selling author, and Global Innovation Evangelist at Salesforce, believes that as the world becomes increasingly digital, it's critical for businesses to become more human.
Join our Salesforce experts as they share the latest trends, learnings and opportunities focused on ASEAN financial institutions:
- Reimagine the future of customer engagement through the use of innovative technologies;
- Uncover the power of personalisation in a seamless omni-channel experience;
- A 360 view of customer insights to unlock new value creation and deliver customer experiences that are more personal and meaningful.
Brian Solis | Global Innovation Evangelist | Salesforce
Rachel Baartz | Strategic Account Executive – (Marketing Cloud | Financial Services) | Salesforce