Use social media marketing to listen, analyse, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
There’s running social media campaigns, then there’s building real, meaningful relationships with your customers. With Social Studio’s social listening and analytics tools, you can discover what consumers have to say about your company, products, and the competition. With this information, you can run more effective social media marketing campaigns by driving the conversation. And not only that, you can use this information to make informed decisions about future product offerings.
Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan, execute, and track social media marketing campaigns. Customise and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness across distributed teams.
Respond to your customers in a timely manner with compelling content. Monitor your owned social channels and participate in conversations at scale. Organise discussions and topics, and automatically label, classify, and assign posts in order to route and prioritise work across teams.
Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer's channel of choice.
Extend social listening, analysis, content marketing, and engagement across the Customer Success Platform. Use social insights to drive marketing decisions. Surprise and delight customers with social customer care. Find and connect to new customers faster with social lead generation.