Marketing Cloud, Trailhead...
Seeing Data to Grow Your Business
The Value of Data Visualisation For Businesses
Data visualisation is important for businesses, as it makes it easier for decision makers to not only access data in a way that is comprehensible, but also as a way to interact with potential customers. By using data-visualisation processes, a business can tell a story to customers about the importance of client-relevant information, allowing for a more-informed customer base.
This ability to tell a story is central to the entire data visualisation movement, as it gives users (both within the organisation, and outside of it) a logical sequence of events on which to base data-influenced decisions.
But while being able to clearly visualise data is certainly an advantage, if that data is not accompanied by any informed conclusions, then it’s only a single step up from raw information. This is why many of the most successful businesses rely on data visualisation software. The best visualisation software solutions are designed to operate as part of an entire suite of analytics tools. Tools with built-in intuitive analysis capabilities can help give context to the data being presented, and can take it a step beyond by showing the data behind the imagery. An effective visualisation tool should provide the service of an entire team of data analysts, but with better efficiency, and at a lower cost, for a complete solution that will continue to perform effectively, no matter what problems it may face.
Traits of an Effective Visualisation Software
An effective data visualisation software should, above all, allow organisations of all sizes to gather, evaluate, and express data logically and coherently. To do this, you must be able to accomplish certain associated tasks. Here are four key abilities that an effective data visualisation tool should have:
- Create tasks within the program in order to organise records in a way that allows for easy retrieval and review.
- Link databases or other key document files to the program in order to generate visualisations.
- Compare data based on a variety of criteria.
- Adjust incorporated information to produce changes to the visualisation in real time.
Using Visualisation to Better Understand Data
Effective data visualisation is still something of a fantasy for certain organisations, with 53% of surveyed employees saying that getting all of the data they need requires manual effort.
But times are changing. As we see data becoming more and more essential to every-day business operations, those companies that are unable to keep current on visualisation software may find themselves getting left behind, or collapsing from within. The most-important benefit of a superior data-visualisation solution is that it provides a way for businesses to share complex ideas in a way that everyone can understand, effectively bridging the gap between having information and being able to use it to construct viable solutions. After all, a picture, or rather, visualised data, is worth a thousand words. And when it comes to business success, it’s worth a lot more than that.