Build stronger customer relationships

From the assembly line to the store shelf, today’s successful manufacturers are connecting employees, suppliers, partners—and even their products—to put customers at the forefront. Evolving technologies like social and mobile are creating new opportunities to build relationships and deliver experiences that surprise and delight customers like never before.



Get closer to customers

Successful brands are tapping into the explosive popularity of social media to grow their businesses and communicate with customers as they research products and make buying decisions. Companies like Rossignol use Sales Cloud to strengthen their connections to customers—the most important thing that a brand has. Rossignol’s story ›



What if your car was your friend?

What would it mean to make your products "social"? What if they could communicate with your customers and with social media? What if your products provided valuable feedback for future designs? Toyota is looking ahead to a more social future and connecting its cars to social networks.




Keep your employees connected

Kimberly-Clark’s well-known brands are an indispensable part of life for people in more than 175 countries. But how do the company's employees stay connected across global boundaries? An employee social network can modernize collaboration, so colleagues in every corner of the globe securely share information, eliminate silos, and work more productively.