Audience Builder

Build a single view of each customer by integrating data from any source with powerful contact management. Segment subscribers in a drag-and-drop interface using any combination of attributes at massive scale and speed.

  • Build a single view of your customer.

    Use all of your data — like Sales Cloud and Service Cloud CRM data, Web analytics, even offline data — to expand your view of the customer.

  • Make complex data manageable.

    Transform raw data into marketer-friendly dimensions. Quickly find and use key attributes to personalise customer conversations at any size and in any channel.

  • Segment with drag-and-drop functionality.

    Filter and segment data from multiple sources instantly to create highly targeted audiences. Send truly personalised messages based on purchase history, browsing activity, customer attributes, and more.

  • Discover new opportunities.

    Take advantage of the dimension-based approach to spot trends and opportunities more quickly. Validate new audiences instantly and engage customers in the right moment along their journey.


Ready to get started?

In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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Questions? Our reps have answers. 800 1301 448 (Singapore), 800 967 655 (Hong Kong) or +65 6302 5700 (Intl)