{"id":1057,"date":"2026-01-20T10:00:00","date_gmt":"2026-01-20T02:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=1057"},"modified":"2026-01-20T09:58:07","modified_gmt":"2026-01-20T01:58:07","slug":"salesforce-launches-startup-program-in-the-philippines-to-strengthen-local-start-up-ecosystem-and-accelerate-innovation","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/01\/20\/salesforce-launches-startup-program-in-the-philippines-to-strengthen-local-start-up-ecosystem-and-accelerate-innovation\/","title":{"rendered":"Salesforce Launches Startup Program in the Philippines to Strengthen Local Start Up Ecosystem and Accelerate Innovation\u00a0\u00a0"},"content":{"rendered":"\n

The program will provide startups in the Philippines access to Salesforce\u2019s vast ecosystem, marketplaces, and joint go-to-market opportunities<\/em><\/p>\n\n\n\n

MANILA, PHILIPPINES \u2014 January 20, 2025 \u2013 <\/strong>Salesforce <\/a>(NYSE: CRM), the world\u2019s #1 AI CRM, today announced the launch of the  Salesforce Startup Program<\/strong><\/a> in the Philippines to support the country\u2019s flourishing startup ecosystem. The program will provide Philippine startups access to the vast Salesforce ecosystem. This includes AI-powered products, mentorship programs, joint go-to-market opportunities, and a community designed to help them build, grow, and scale. <\/p>\n\n\n\n

The Philippines is a dynamic market for technology and innovation, driven by a young, skilled, and tech-savvy population that is quick to adopt new technologies such as AI. This launch reflects Salesforce\u2019s recognition of the country\u2019s vibrant startup landscape. With the government recently announcing P2.1 billion<\/a> in funding for Philippine startups under the Innovative Startup Act, and unveiling its vision of producing four Philippine unicorns and securing $10 billion in investments by 2030, the Salesforce Startup Program aims to help founders translate early momentum into sustainable scale by connecting them to global platforms and markets.<\/p>\n\n\n\n

\u201cThe Philippines is a vibrant hub for startups, with a growing pool of talent and a dynamic market ready for innovation,\u201d said Abraham Cuevas, Regional Vice President and Country Manager, Salesforce Philippines. <\/strong>\u201cThe Salesforce Startup Program arrives at a pivotal moment, enabling Philippine startups to leverage cutting-edge tools including Agentforce and a network of experts and founders to rapidly develop, test, and scale solutions\u2014accelerating the country\u2019s startup growth.\u201d<\/p>\n\n\n\n

Since its inception in 2021, the Salesforce Startup Program has demonstrated measurable impact across markets. The program today supports a community of over 435 startups across India and Singapore, including more than 230 AI-first startups, with success stories spanning companies such as CloudFiles<\/a>, Xoxoday<\/a>, Yellow.ai<\/a>, Trupeer.ai<\/a>, Nektar.ai<\/a>, and Bryd<\/a>. The program is also launching this month in Malaysia and Sri Lanka. <\/p>\n\n\n\n

In November 2025, Salesforce announced the company’s strategic expansion into the Philippine<\/a>s, establishing an office in Manila to support the growth of businesses in the Philippines and help them transform into Agentic Enterprises. Salesforce already serves as a trusted digital advisor for Philippines customers of all sizes with businesses like Maxicare, PLDT and Converge ICT Solutions using Salesforce CRM and AI solutions to drive their digital transformation. <\/p>\n\n\n\n

How to join?<\/strong><\/h2>\n\n\n\n

Startups based in the Philippines can apply through the official program website<\/a> to join the Salesforce Startup Program. All applications will be evaluated weekly, and eligible startups will be onboarded thereafter.<\/p>\n","protected":false},"excerpt":{"rendered":"

The program will provide startups in the Philippines access to Salesforce\u2019s vast ecosystem, marketplaces, and joint go-to-market opportunities MANILA, PHILIPPINES \u2014 January 20, 2025 \u2013 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today announced the launch of the  Salesforce Startup Program in the Philippines to support the country\u2019s flourishing startup ecosystem. 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