{"id":1085,"date":"2026-02-09T10:00:00","date_gmt":"2026-02-09T02:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=1085"},"modified":"2026-02-09T14:54:30","modified_gmt":"2026-02-09T06:54:30","slug":"singapore-sales-team-name-ai-and-agents-as-a-top-growth-tactic-for-2026","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/02\/09\/singapore-sales-team-name-ai-and-agents-as-a-top-growth-tactic-for-2026\/","title":{"rendered":"Singapore Sales Team Name AI and Agents as a Top Growth Tactic for 2026"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Globally, top performers are 1.7x more likely to use AI agents than struggling teams<\/li>\n\n\n\n<li>AI agents are expected to slash research time by 32% and content creation by 34% for Singapore sellers<\/li>\n<\/ul>\n\n\n\n<p><strong>SINGAPORE \u2013 9 February, 2026<\/strong> \u2013 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, has released findings from its <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/resources\/state-of-sales-7\/\">State of Sales<\/a> report. According to the survey of more than 4,000 sales professionals, including 100 in Singapore, AI is a top tactic to drive company growth this year.<\/p>\n\n\n\n<p>The data also reveals why: Sales teams are increasingly stretched between changing customer demands and limited bandwidth to meet them. The real drag on productivity, the research suggests, isn\u2019t effort or skill; it\u2019s administrative bottlenecks, a challenge hitting Gen Z sellers hardest. This year, sellers are turning to <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\">AI<\/a> and <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/\">agents<\/a> to do more with what they have: 82% of Singapore sales leaders with agents say they\u2019re critical for meeting business demands.<\/p>\n\n\n\n<p>\u201cIn Singapore\u2019s competitive business landscape, buyers respond to consultative and value-driven sales approaches. At the same time, sales leaders today grapple with finding the right talent &amp; capacity to deliver that level of engagement. Agentic AI is the strategic lever that allows businesses to offload time-consuming administrative tasks and empower sales teams to focus on quality sales conversations that truly drive business growth and sharpen competitive advantage in the region,\u201d said Paul Carvouni, Senior Vice President and General Manager, Salesforce ASEAN.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-detailed-findings-nbsp\"><strong>Detailed Findings:<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>Sellers are doubling down on AI agents and deploying them across the entire sales cycle.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI adoption in sales is already mainstream: 80% of Singapore sales organizations currently use some form of AI for tasks like prospecting, forecasting, lead scoring, or drafting emails.&nbsp;<\/li>\n\n\n\n<li>Singapore sellers using AI report meaningful value: 91% say AI deepens customer understanding, and 83% say it makes their job less stressful.<\/li>\n\n\n\n<li>AI agent adoption is accelerating quickly: 50% of Singapore sellers say they\u2019ve used agents, and 44% plan to by 2027. Once fully implemented, Singapore sellers expect agents to cut prospect research time by 32% and email drafting by 34%, giving sales teams meaningful time back in their day.<\/li>\n<\/ul>\n\n\n\n<p><strong>Top-performing sellers are 1.7 times more likely to use prospecting AI agents for outreach than underperformers.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% of Singapore sales reps point to cold calling as the worst part of their job, yet a strong pipeline requires more contacts and more engagement than teams can deliver on their own.\n<ul class=\"wp-block-list\">\n<li>Despite devoting nearly one full day of their workweek to prospecting efforts, 71% Singapore sellers say they lack bandwidth to do adequate cold outreach.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>To close the capacity gap, 46% of Singapore sales professionals are using AI for prospecting, with another 49% planning to do so in the future.\n<ul class=\"wp-block-list\">\n<li>92% of global sellers with AI agents say it benefits their prospecting efforts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Globally, high performers \u2014 sellers who have substantially increased year-over-year revenue \u2014 are 1.7 times more likely to use agents to help with prospecting than underperformers who merely maintained or decreased YOY revenue.<\/li>\n<\/ul>\n\n\n\n<p><strong>Administrative friction is hitting the lower rungs of the career ladder hardest.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The grunt work tax is real: While the average seller spends 40% of their time selling, Gen Z reps overall are trapped at just 35% \u2014 losing approximately two full hours each week to manual data entry that senior reps spend researching prospects and building relationships.<\/li>\n\n\n\n<li>They&#8217;re also navigating a mentorship drought:\n<ul class=\"wp-block-list\">\n<li>46% rarely get feedback on their sales conversations.<\/li>\n\n\n\n<li>47% don&#8217;t get enough roleplay opportunities before customer calls.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>When asked what prevents effective enablement, Gen Z points to lack of manager time as the #1 obstacle, while millennials, Gen Xers, and baby boomers cite lack of access to data and insights.<\/li>\n\n\n\n<li>These factors have led to a significant shift in workforce sentiment, where Gen Z is more open to leaving their job than any other generation, citing a lack of advancement opportunities as the primary driver.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Sales teams \u2014 particularly high-performing ones \u2014 are tackling messy data to better support AI initiatives.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To get the most from AI, sales professionals are focusing on trusted, connected data \u2014 with high performers leading the charge.<\/li>\n\n\n\n<li>Over half of Singapore sales leaders with AI (64%) say disconnected systems are slowing down their AI initiatives.<\/li>\n\n\n\n<li>To help, 85% of Singapore sales professionals are focusing on data cleansing \u2014 doing the unglamorous but essential work of removing duplicates, correcting errors or omissions, and standardizing formats across siloed systems to maximize their AI returns.<\/li>\n\n\n\n<li>High performers take it further:\n<ul class=\"wp-block-list\">\n<li>79% prioritize data hygiene compared with only 54% of underperformers overall.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore Further:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/resources\/state-of-sales-7\/\">State of Sales report<\/a><\/li>\n\n\n\n<li>See Salesforce sales leaders break down the <a href=\"https:\/\/www.salesforce.com\/events\/webinars\/state-of-sales-7-preview\/\">research<\/a><\/li>\n\n\n\n<li>Learn how to <a href=\"https:\/\/www.salesforce.com\/ap\/form\/sales\/agentforce-for-sales-quick-start\/\">build and activate your own sales agent<\/a><\/li>\n\n\n\n<li>See how Siemens <a href=\"https:\/\/www.salesforce.com\/customer-stories\/siemens\/\">uses AI agents to personalise follow-up<\/a> on 100% of leads<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-methodology\"><strong>Methodology<\/strong><\/h2>\n\n\n\n<p>Data is sourced from a double-anonymous survey of 4,050 sales professionals, including sales leaders, sales reps, partner reps, sales and business development representatives, and sales operations. The survey was conducted in August through September 2025. Respondents represented Australia, Brazil, Canada, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Singapore, South Korea, Spain, Sweden, United Kingdom, and the United States.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013 9 February, 2026 \u2013 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, has released findings from its State of Sales report. According to the survey of more than 4,000 sales professionals, including 100 in Singapore, AI is a top tactic to drive company growth this year. The data also reveals why: Sales teams [&hellip;]<\/p>\n","protected":false},"author":774,"featured_media":1086,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[56,57],"sf_theme":[67,68,73],"sf_topic":[9,10,30,39],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3],"sf_collection":[],"sf_visibility":[],"coauthors":[321],"class_list":["post-1085","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-corporate","sf_theme-agentic-ai","sf_theme-artificial-intelligence","sf_theme-future-of-work","sf_topic-agents","sf_topic-ai","sf_topic-future-of-work","sf_topic-sales","sf_location-singapore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Singapore Sales Team Name AI and Agents as a Top Growth Tactic for 2026 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/02\/09\/singapore-sales-team-name-ai-and-agents-as-a-top-growth-tactic-for-2026\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singapore Sales Team Name AI and Agents as a Top Growth Tactic for 2026\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE \u2013 9 February, 2026 \u2013 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, has released findings from its State of Sales report. 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