{"id":1142,"date":"2026-03-10T11:00:00","date_gmt":"2026-03-10T03:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=1142"},"modified":"2026-03-10T11:20:15","modified_gmt":"2026-03-10T03:20:15","slug":"erajaya-manfaatkan-solusi-salesforce-untuk-hadirkan-pengalaman-pelanggan-yang-personal-dan-terintegrasi-bagi-18-juta-pelanggan","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/03\/10\/erajaya-manfaatkan-solusi-salesforce-untuk-hadirkan-pengalaman-pelanggan-yang-personal-dan-terintegrasi-bagi-18-juta-pelanggan\/","title":{"rendered":"Erajaya Manfaatkan Solusi Salesforce untuk Hadirkan Pengalaman Pelanggan yang Personal dan Terintegrasi bagi 18 Juta Pelanggan"},"content":{"rendered":"\n<p><strong>Jakarta, Indonesia, 10 Maret 2026<\/strong> \u2014 <a href=\"https:\/\/www.salesforce.com\/ap\/\">Salesforce<\/a>, perusahaan CRM berbasis AI terdepan di dunia, hari ini mengumumkan bahwa <a href=\"https:\/\/www.erajaya.com\/\">PT Erajaya Swasembada Tbk<\/a> (Erajaya Group) telah mengadopsi <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/\">Agentforce Marketing<\/a> dan <a href=\"https:\/\/www.salesforce.com\/ap\/data\/\">Data 360<\/a> untuk memperkuat strategi pemasaran berbasis data serta program loyalitas pelanggannya.<\/p>\n\n\n\n<p>Erajaya merupakan grup ritel dan distribusi terbesar di Indonesia dengan lebih dari 2.000 gerai ritel di seluruh negeri, yang mencakup portofolio beragam mulai dari toko gadget dan elektronik, gaya hidup, makanan dan minuman, bahan kebutuhan sehari-hari, hingga dealer kendaraan listrik. Erajaya menghadirkan berbagai portofolio merek ternama, termasuk jaringan F&amp;B seperti Paris Baguette, CHAGEE, dan Bacha Coffee; jaringan supermarket GrandLucky; merek gaya hidup olahraga seperti JD Sports, ASICS, Wilson dan Garmin; ritel consumer electronics seperti erafone, iBox, dan Urban Republic, serta kendaraan Listrik XPENG, di antara berbagai merek lainnya. Setelah pertama kali mengimplementasikan Salesforce pada tahun 2020, Erajaya kini mampu menghadirkan hyper-personalisation secara masif, melayani basis pelanggan yang sangat besar dengan menghadirkan pengalaman pelanggan yang relevan dan konsisten di setiap merek dan titik interaksi.<\/p>\n\n\n\n<p>Adopsi solusi Salesforce oleh Erajaya didukung oleh <a href=\"https:\/\/www.blendmedia.co.id\/\">PT Blend Media Kreasi<\/a> sebagai mitra implementasi, yang memastikan penerapan platform berjalan selaras dengan kebutuhan bisnis serta skala operasional Erajaya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-menyatukan-data-untuk-menciptakan-hyper-personalization-secara-real-time\"><strong>Menyatukan data untuk menciptakan <\/strong><strong><em>hyper-personalization<\/em><\/strong><strong> secara <\/strong><strong><em>real-time<\/em><\/strong><\/h2>\n\n\n\n<p>Dengan Data 360, Erajaya membangun satu tampilan terpadu yang komprehensif tentang perilaku pembelian pelanggan di seluruh portofolio bisnisnya. Tampilan terpadu lintas merek ini mengubah data yang sebelumnya terfragmentasi menjadi insight yang dapat ditindaklanjuti, memungkinkan tim pemasaran menjalankan berbagai kampanye yang sangat terpersonalisasi (hyper-personalized) sesuai preferensi serta pola pembelian pelanggan.<\/p>\n\n\n\n<p>Fondasi data yang kuat ini tidak hanya meningkatkan efektivitas pemasaran saat ini, tetapi juga membuka peluang bagi adopsi AI di masa depan, sejalan dengan visi Erajaya untuk berkembang menjadi smart retailer gaya hidup multi-vertikal di Asia Tenggara.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-memperkuat-hubungan-pelanggan-dan-meningkatkan-loyalitas-dalam-skala-besar\"><strong>Memperkuat hubungan pelanggan dan meningkatkan loyalitas dalam skala besar<\/strong><\/h2>\n\n\n\n<p>Dengan memanfaatkan Agentforce Marketing, Erajaya menghadirkan pengalaman lintas kanal yang personal bagi tiap pelanggan. Langkah ini mendorong pertumbuhan pelanggan yang pesat hingga kini mencapai jutaan pengguna, sekaligus menjadikannya salah satu program loyalitas gaya hidup terbesar di Indonesia.<\/p>\n\n\n\n<p>Agentforce Marketing memungkinkan Erajaya mengelola <em>customer journey<\/em> secara <em>end-to-end<\/em> di berbagai kanal, serta mengintegrasikan data, <em>insight<\/em>, dan eksekusi dalam satu platform terpadu. Hal ini memungkinkan tim pemasaran merancang dan mengotomatisasi interaksi yang dipersonalisasi secara real-time, sehingga <em>engagement <\/em>(keterlibatan) tetap konsisten dan relevan di sepanjang <em>customer lifecycle<\/em>.<\/p>\n\n\n\n<p>Erajaya memanfaatkan kemampuan personalisasi berbasis AI dari Salesforce untuk menghadirkan rekomendasi produk dan konten yang disesuaikan khusus berdasarkan perilaku serta riwayat pembelian pelanggan, sehingga meningkatkan engagement maupun konversi. Erajaya juga dapat menjalankan kampanye email, mobile, dan digital secara terkoordinasi untuk menghadirkan pengalaman pelanggan yang konsisten dan terpersonalisasi di seluruh titik interaksi.<\/p>\n\n\n\n<p>Selain memperkuat kampanye pemasaran, Erajaya juga memanfaatkan solusi Salesforce untuk pengelolaan program loyalitas guna membangun hubungan pelanggan jangka panjang. Dengan terintegrasinya manajemen loyalitas pelanggan langsung ke dalam aktivitas pemasaran, Erajaya mengembangkan program loyalitasnya melampaui sekadar poin dan reward, menjadi komponen strategis dalam keseluruhan pengalaman pelanggan end-to-end.<\/p>\n\n\n\n<p>\u201cSeiring pertumbuhan Erajaya di berbagai vertikal bisnis, kemampuan untuk menghadirkan pengalaman yang konsisten dan relevan dalam skala besar menjadi semakin penting. Salesforce menyediakan platform terintegrasi yang memungkinkan kami menyatukan data, mengelola <em>customer journey<\/em>, serta berinteraksi dengan pelanggan secara lebih bermakna di seluruh brand maupun kanal. Hal ini memperkuat efektivitas pemasaran kami saat ini sekaligus membangun fondasi yang kuat untuk inovasi berbasis AI di masa depan,\u201d ujar <strong>Hasan Aula, Deputy CEO Erajaya Group.<\/strong><\/p>\n\n\n\n<p>\u201cDi tengah tingginya laju pertumbuhan ekonomi digital Indonesia, Erajaya menjadi contoh nyata bagaimana perusahaan-perusahaan terdepan di Indonesia beralih dari pendekatan pemasaran berbasis kanal menuju strategi yang sepenuhnya terintegrasi dan berpusat pada pelanggan,\u201d tegas <strong>Andreas Diantoro, President Director Salesforce Indonesia<\/strong>. \u201cKami bangga dapat mendukung Erajaya dalam membangun fondasi data yang kuat untuk menghadirkan pengalaman omnichannel yang lebih personal saat ini, sekaligus mempersiapkan organisasi untuk memanfaatkan inovasi AI dan bertransformasi menjadi Agentic Enterprise di masa depan.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakarta, Indonesia, 10 Maret 2026 \u2014 Salesforce, perusahaan CRM berbasis AI terdepan di dunia, hari ini mengumumkan bahwa PT Erajaya Swasembada Tbk (Erajaya Group) telah mengadopsi Agentforce Marketing dan Data 360 untuk memperkuat strategi pemasaran berbasis data serta program loyalitas pelanggannya. Erajaya merupakan grup ritel dan distribusi terbesar di Indonesia dengan lebih dari 2.000 gerai [&hellip;]<\/p>\n","protected":false},"author":774,"featured_media":1143,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[56,58],"sf_theme":[68,70,71],"sf_topic":[12,23,25],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[5],"sf_collection":[],"sf_visibility":[],"coauthors":[321],"class_list":["post-1142","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-artificial-intelligence","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-indonesia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Erajaya Manfaatkan Solusi Salesforce untuk Hadirkan Pengalaman Pelanggan yang Personal dan Terintegrasi bagi 18 Juta Pelanggan - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/03\/10\/erajaya-manfaatkan-solusi-salesforce-untuk-hadirkan-pengalaman-pelanggan-yang-personal-dan-terintegrasi-bagi-18-juta-pelanggan\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erajaya Manfaatkan Solusi Salesforce untuk Hadirkan Pengalaman Pelanggan yang Personal dan Terintegrasi bagi 18 Juta Pelanggan\" \/>\n<meta property=\"og:description\" content=\"Jakarta, Indonesia, 10 Maret 2026 \u2014 Salesforce, perusahaan CRM berbasis AI terdepan di dunia, hari ini mengumumkan bahwa PT Erajaya Swasembada Tbk (Erajaya Group) telah mengadopsi Agentforce Marketing dan Data 360 untuk memperkuat strategi pemasaran berbasis data serta program loyalitas pelanggannya. 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