{"id":1409,"date":"2026-06-17T10:45:00","date_gmt":"2026-06-17T02:45:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=1409"},"modified":"2026-06-17T10:35:13","modified_gmt":"2026-06-17T02:35:13","slug":"vib-cung-co-nen-tang-du-lieu-va-ai-cung-salesforce-nham-nang-cao-trai-nghiem-ca-nhan-hoa-cho-khach-hang","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/06\/17\/vib-cung-co-nen-tang-du-lieu-va-ai-cung-salesforce-nham-nang-cao-trai-nghiem-ca-nhan-hoa-cho-khach-hang\/","title":{"rendered":"VIB c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 AI c\u00f9ng Salesforce nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n

C\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Salesforce gi\u00fap VIB h\u1ee3p nh\u1ea5t th\u00f4ng tin kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u n\u00e2ng cao hi\u1ec7u qu\u1ea3 ph\u1ee5c v\u1ee5 v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh s\u1ed1 v\u00e0 k\u00eanh giao d\u1ecbch tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n

TP. H\u1ed3 Ch\u00ed Minh, ng\u00e0y 17 th\u00e1ng 6 n\u0103m 2026 \u2013<\/strong> H\u00f4m nay, Ng\u00e2n h\u00e0ng TMCP Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam (VIB), m\u1ed9t trong nh\u1eefng ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, v\u00e0 Salesforce, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p AI h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, c\u00f4ng b\u1ed1 VIB ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00f4ng qua tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Salesforce trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n\n\n\n

Th\u00f4ng qua Salesforce, VIB \u0111ang m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng h\u1ee3p nh\u1ea5t th\u00f4ng tin kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u c\u00f3 g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang s\u1eed d\u1ee5ng v\u00e0 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a th\u00f4ng tin ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang chuy\u00ean vi\u00ean ng\u00e2n h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Nh\u1eefng thay \u0111\u1ed5i trong quy tr\u00ecnh l\u00e0m vi\u1ec7c n\u00e0y gi\u00fap VIB n\u00e2ng cao t\u1ed1c \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh s\u1ed1 v\u00e0 t\u1ea1i c\u00e1c \u0111i\u1ec3m giao d\u1ecbch tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

Tr\u00ean h\u00e0nh tr\u00ecnh hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh ng\u00e2n h\u00e0ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, VIB ti\u1ebfp t\u1ee5c tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Salesforce th\u00f4ng qua k\u1ebft n\u1ed1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, quy tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u0103ng l\u1ef1c ph\u1ee5c v\u1ee5 tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m, k\u00eanh v\u00e0 \u0111\u1ed9i ng\u0169.<\/p>\n\n\n\n

Hi\u1ec7n nay, VIB \u0111ang ph\u1ee5c v\u1ee5 h\u01a1n 7 tri\u1ec7u kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh s\u1ed1 v\u00e0 m\u1ea1ng l\u01b0\u1edbi h\u01a1n 200 chi nh\u00e1nh, ph\u00f2ng giao d\u1ecbch t\u1ea1i 33 t\u1ec9nh, th\u00e0nh ph\u1ed1 tr\u00ean to\u00e0n qu\u1ed1c. Ng\u00e2n h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong c\u00e1c l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ed1, th\u1ebb, t\u00edn d\u1ee5ng, qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n, ng\u00e2n h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, d\u1eef li\u1ec7u, AI v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

D\u1ef1 \u00e1n \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi c\u00e1c \u0111\u1ed9i ng\u0169 ph\u1ee5 tr\u00e1ch ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u c\u1ee7a VIB, v\u1edbi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd c\u00f9ng Deloitte v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Salesforce Signature Success. Qua \u0111\u00f3, VIB t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u1ed1ng nh\u1ea5t. V\u1edbi Salesforce Signature Success, \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a Salesforce c\u00f9ng c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ch\u1ee7 \u0111\u1ed9ng s\u1ebd \u0111\u1ed3ng h\u00e0nh c\u00f9ng VIB, g\u00f3p ph\u1ea7n \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau kinh doanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u1ea3ng Salesforce.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh hi\u1ec7n \u0111\u1ea1i cho kh\u1ed1i ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb<\/strong><\/h2>\n\n\n\n

Ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb hi\u1ec7n chi\u1ebfm h\u01a1n 85% ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a VIB. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Salesforce, VIB \u0111ang x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh hi\u1ec7n \u0111\u1ea1i cho kh\u1ed1i kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, bao g\u1ed3m k\u1ebft n\u1ed1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u00e0 quy tr\u00ecnh ph\u1ee5c v\u1ee5 tr\u00ean to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m, k\u00eanh v\u00e0 \u0111\u1ed9i ng\u0169.<\/p>\n\n\n\n

Th\u00f4ng qua Agentforce Financial Services, Agentforce Marketing, Data 360 v\u00e0 MuleSoft, VIB \u0111ang t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 giao d\u1ecbch t\u1eeb h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng l\u00f5i c\u00f9ng c\u00e1c h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n

B\u1ee9c tranh t\u1ed5ng th\u1ec3 n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u trong c\u00e1c m\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, th\u1ebb, t\u00edn d\u1ee5ng, huy \u0111\u1ed9ng v\u1ed1n, bancassurance, b\u00e1n h\u00e0ng qua c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn, c\u0169ng nh\u01b0 trung t\u00e2m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

M\u1ed7i chuy\u00ean vi\u00ean quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 g\u00f3c nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, bao g\u1ed3m h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n, c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang s\u1eed d\u1ee5ng v\u00e0 h\u00e0nh vi chi ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 ph\u1ee5c v\u1ee5 v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, chuy\u00ean vi\u00ean ng\u00e2n h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt th\u1eddi gian l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng r\u1eddi r\u1ea1c v\u00e0 t\u1eadp trung h\u01a1n v\u00e0o ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

N\u00e2ng cao tr\u1ea3i nghi\u1ec7m m\u1edf th\u1ebb t\u00edn d\u1ee5ng tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n\n\n\n

Trong khu\u00f4n kh\u1ed5 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, VIB ti\u1ebfp t\u1ee5c ho\u00e0n thi\u1ec7n quy tr\u00ecnh m\u1edf th\u1ebb t\u00edn d\u1ee5ng ho\u00e0n to\u00e0n tr\u1ef1c tuy\u1ebfn. Kh\u00e1ch h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd v\u00e0 nh\u1eadn th\u1ebb t\u00edn d\u1ee5ng s\u1ed1 ch\u1ec9 trong v\u00e0i ph\u00fat th\u00f4ng qua quy tr\u00ecnh tr\u1ef1c tuy\u1ebfn. Salesforce ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 VIB t\u1ed1i \u01b0u quy tr\u00ecnh n\u00e0y th\u00f4ng qua c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u00e0 t\u00edch h\u1ee3p quy tr\u00ecnh v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn<\/strong><\/h2>\n\n\n\n

Th\u00f4ng qua Agentforce Marketing v\u00e0 h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, VIB c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a trong qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, truy\u1ec1n th\u00f4ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u1ebb ghi n\u1ee3.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p VIB tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p h\u01a1n d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u giao d\u1ecbch v\u00e0 nhu c\u1ea7u \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, h\u1ec7 th\u1ed1ng c\u0169ng gi\u00fap mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch h\u01a1n tr\u00ean c\u00e1c k\u00eanh s\u1ed1 v\u00e0 t\u1ea1i chi nh\u00e1nh, c\u0169ng nh\u01b0 trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i v\u1edbi trung t\u00e2m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c k\u00eanh s\u1ed1 v\u00e0 k\u00eanh giao d\u1ecbch tr\u1ef1c ti\u1ebfp m\u00e0 kh\u00f4ng c\u1ea7n cung c\u1ea5p c\u00f9ng m\u1ed9t th\u00f4ng tin nhi\u1ec1u l\u1ea7n, t\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m ng\u00e2n h\u00e0ng th\u1ed1ng nh\u1ea5t v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho c\u00e1c quy tr\u00ecnh ng\u00e2n h\u00e0ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI<\/strong><\/h2>\n\n\n\n

Trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i, VIB \u0111ang nghi\u00ean c\u1ee9u c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI tr\u00ean n\u1ec1n t\u1ea3ng Salesforce nh\u1eb1m ti\u1ebfp t\u1ee5c n\u00e2ng cao m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng, n\u0103ng su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

C\u00e1c \u1ee9ng d\u1ee5ng ti\u1ec1m n\u0103ng bao g\u1ed3m ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c, h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u00edch h\u1ee3p AI d\u00e0nh cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng, bao g\u1ed3m c\u1ea3 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c nh\u01b0 Slack.<\/p>\n\n\n\n

C\u00e1c t\u00ednh n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean c\u01a1 s\u1edf tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 gi\u00e1m s\u00e1t c\u1ee7a con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, qua \u0111\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a VIB \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u00f3 tr\u00e1ch nhi\u1ec7m trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng.<\/p>\n\n\n\n

B\u00e0 Nguy\u1ec5n Th\u1ecb M\u1ed9ng T\u01b0\u1eddng, Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c ki\u00eam Gi\u00e1m \u0111\u1ed1c Kh\u1ed1i Ng\u00e2n h\u00e0ng B\u00e1n l\u1ebb t\u1ea1i VIB<\/strong>, chia s\u1ebb: \u201cC\u00f4ng ngh\u1ec7 ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a khi t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho kh\u00e1ch h\u00e0ng. T\u1ea1i VIB, ch\u00fang t\u00f4i li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u, AI v\u00e0 c\u00e1c n\u0103ng l\u1ef1c s\u1ed1 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u00e0 li\u1ec1n m\u1ea1ch tr\u00ean m\u1ecdi k\u00eanh t\u01b0\u01a1ng t\u00e1c. H\u1ee3p t\u00e1c v\u1edbi Salesforce gi\u00fap ch\u00fang t\u00f4i n\u00e2ng cao n\u0103ng l\u1ef1c ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng h\u01a1n, t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.\u201d<\/em><\/p>\n\n\n\n

B\u00e0 Qu\u00fd Nguy\u1ec5n, Ph\u00f3 Ch\u1ee7 t\u1ecbch Khu v\u1ef1c ki\u00eam T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Qu\u1ed1c gia, Salesforce Vi\u1ec7t Nam<\/strong>, cho bi\u1ebft: \u201cT\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh thu\u1ed9c v\u1ec1 nh\u1eefng t\u1ed5 ch\u1ee9c kh\u00f4ng ch\u1ec9 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi k\u1ef7 nguy\u00ean s\u1ed1 v\u00e0 AI. Ch\u00fang t\u00f4i r\u1ea5t vinh d\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh c\u00f9ng VIB tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a, c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng t\u1edbi m\u00f4 h\u00ecnh doanh nghi\u1ec7p Agentic Enterprise trong t\u01b0\u01a1ng lai.\u201d<\/em><\/p>\n\n\n\n

\u00d4ng Lasse Lund, Gi\u00e1m \u0111\u1ed1c B\u00e1n h\u00e0ng & D\u1ecbch v\u1ee5 t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u1ee7a Deloitte<\/strong>, chia s\u1ebb: \u201cVIB lu\u00f4n th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn t\u00e1o b\u1ea1o v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh ng\u00e2n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, v\u00e0 ch\u00fang t\u00f4i r\u1ea5t vinh d\u1ef1 khi \u0111\u01b0\u1ee3c VIB tin t\u01b0\u1edfng \u0111\u1ec3 c\u00f9ng hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn \u0111\u00f3. Th\u00f4ng qua tri\u1ec3n khai to\u00e0n di\u1ec7n h\u1ec7 sinh th\u00e1i Salesforce, m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nhanh ch\u00f3ng chuy\u1ec3n h\u00f3a \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng tr\u00ean quy m\u00f4 l\u1edbn \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1eb5n s\u00e0ng cho t\u01b0\u01a1ng lai. V\u1edbi n\u1ec1n t\u1ea3ng th\u1ed1ng nh\u1ea5t n\u00e0y, VIB \u0111ang s\u1edf h\u1eefu l\u1ee3i th\u1ebf \u0111\u1ec3 ti\u00ean phong b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean AI, mang \u0111\u1ebfn nh\u1eefng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u1edf quy m\u00f4 l\u1edbn.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Salesforce gi\u00fap VIB h\u1ee3p nh\u1ea5t th\u00f4ng tin kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u n\u00e2ng cao hi\u1ec7u qu\u1ea3 ph\u1ee5c v\u1ee5 v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh s\u1ed1 v\u00e0 k\u00eanh giao d\u1ecbch tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng TP. H\u1ed3 Ch\u00ed Minh, ng\u00e0y 17 th\u00e1ng 6 n\u0103m 2026 […]<\/p>\n","protected":false},"author":774,"featured_media":1407,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[51,52,54],"sf_theme":[68,71],"sf_topic":[10,23],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[8],"sf_collection":[],"sf_visibility":[],"coauthors":[321],"class_list":["post-1409","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news","sf_content_type-news-announcements","sf_content_type-news-announcements-customer","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-ai","sf_topic-customer-success","sf_location-vietnam"],"yoast_head":"\nVIB c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 AI c\u00f9ng Salesforce nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/06\/17\/vib-cung-co-nen-tang-du-lieu-va-ai-cung-salesforce-nham-nang-cao-trai-nghiem-ca-nhan-hoa-cho-khach-hang\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIB c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 AI c\u00f9ng Salesforce nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Salesforce gi\u00fap VIB h\u1ee3p nh\u1ea5t th\u00f4ng tin kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u n\u00e2ng cao hi\u1ec7u qu\u1ea3 ph\u1ee5c v\u1ee5 v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh s\u1ed1 v\u00e0 k\u00eanh giao d\u1ecbch tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng TP. 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