{"id":175,"date":"2025-05-15T06:25:00","date_gmt":"2025-05-15T06:25:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=175"},"modified":"2025-09-24T13:56:43","modified_gmt":"2025-09-24T05:56:43","slug":"agentforce-world-tour-singapore-highlights-organisational-benefits-of-digital-labour","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2025\/05\/15\/agentforce-world-tour-singapore-highlights-organisational-benefits-of-digital-labour\/","title":{"rendered":"Agentforce World Tour Singapore Highlights Organisational Benefits of\u00a0Digital Labour"},"content":{"rendered":"\n

Latest Salesforce research reveals that APAC HR leaders plan to redeploy 21% of their workforce as agentic AI adoption expected to grow 450% by 2027<\/em><\/p>\n\n\n\n

Salesforce commits to train 7,500 Agentblazer Champions in ASEAN in 2025 <\/em><\/p>\n\n\n\n

SINGAPORE, 15 May 2025 <\/strong>\u2014 Salesforce\u2019s latest research, released at Agentforce World Tour Singapore today, reveals that digital labour<\/a> isn\u2019t just a trend \u2014 it\u2019s a business strategy revolution. With AI agent adoption expected to jump 450% over the next two years, leading to a productivity gain of 37%, HR leaders are reimagining the way organisations structure and skill their workforce. The findings reveal that CHROs expect to redeploy 21% of their workforce as their organisations implement and embrace digital labour.<\/p>\n\n\n\n

The study also highlighted a growing focus on AI reskilling programs<\/a>. More than four in five HR leaders in APAC are or are planning to reskill their workers to be more competitive in a market shaped by AI agents. Most of these leaders also agree that soft skills \u2014 like relationship building and collaboration \u2014 will be even more critical as humans work alongside agents. <\/p>\n\n\n\n

To support this workforce transformation and build an Agentforce-ready workforce in ASEAN, Salesforce today announced plans to train 7,500 Agentblazer Champions in 2025. Agentblazer Champions learn in-demand AI skills and hands-on experience building autonomous agents to create a digital workforce. Training will be conducted through partnerships with government agencies, workforce development partners, channel partners, Institutes of Higher Learning across the region and on Trailhead<\/a>, Salesforce\u2019s free online learning platform.<\/p>\n\n\n\n

Earlier this year, Salesforce pledged USD $1 billion over five years to back Singapore<\/a>\u2019s digital ambitions under the National AI Strategy 2.0. The investment aims to accelerate local adoption of Agentforce, equipping Singapore firms with a limitless digital workforce to unlock new levels of productivity, innovation, and growth.<\/p>\n\n\n\n

\u201cThe rise of agentic AI represents a pivotal moment for ASEAN businesses, offering not just efficiency gains but a fundamental reimagining of organisational capacity. For Singapore organisations struggling to fill critical labour gaps amid slowing labour force growth, Agentforce offers a unified platform for enterprises to unlock a new labour model, allowing them to boost productivity, reduce costs and drive new levels of innovation and growth,\u201d said Sujith Abraham, Senior Vice President and General Manager, Salesforce ASEAN.<\/strong><\/p>\n\n\n\n

Business leaders share perspectives on the agentic era at Agentforce World Tour Singapore<\/strong><\/p>\n\n\n\n

At today\u2019s Agentforce World Tour Singapore, Panasonic shared how the company is using Agentforce alongside their service team to triage customer requests, recommend solutions and deliver more efficient customer support. Speakers from Grab, FairPrice Group, Kaplan, and Singapore Airlines also shared their experiences leveraging Salesforce\u2019s deeply unified platform of solutions. <\/p>\n\n\n\n

Speaking during a panel discussion at the event, Mushi Luke, <\/strong>Chief Intelligence Officer, HEPMIL Media Group<\/strong> shared where he sees AI driving the most impact for the regional content and creator management company, which operates across Singapore, Malaysia, the Philippines, Indonesia, Vietnam, and Thailand.<\/p>\n\n\n\n

\u201cAI can drive the most impact in processes that are humanly impossible to solve; at scale, at high availability, 24\/7. As the creator economy continues its rapid growth, with an increasing number of creators entering the space and the complexity of business operations generating a significant volume of administrative tasks, the adoption of Agentforce looks promising in scaling up to meet these evolving business needs\u201d, said Mushi Luke, <\/strong>Chief Intelligence Officer, HEPMIL Media Group<\/strong>. \u201cAs we prepare to integrate agentic workflows into our operations, we believe it\u2019s equally important to prepare our employees well. At HEPMIL, that means not only investing in Software and Hardware, but also in Heartware\u2014cultivating the right mindsets and a culture of continuous experimentation\u2013and Brainware\u2013upskilling and reskilling our teams to adopt and use modern technologies effectively.\u201d <\/p>\n\n\n\n

Nicholas Lee<\/strong>, Chair at industry association SGTech<\/strong>, said, “The rapid rise of Agentic AI, as highlighted by Salesforce, marks a turning point for Singapore. It offers a powerful opportunity to address our labour constraints and boost productivity. SGTech believes proactive upskilling is crucial for our businesses to leverage and complement this technology. We are committed to strengthening private-public partnerships and equipping our members with the tools and talent to stay competitive globally. Ultimately, we want to ensure AI empowers our workforce and propels Singapore’s digital future.”<\/p>\n\n\n\n

Shui-Min Tan<\/strong>, Chief Information Technology Officer, National University of Singapore<\/strong> said, \u201cNUS\u2019 AI journey began in 2018 and has since evolved into a university-wide transformation with the launch of AI-Know, giving staff access to a whole suite of AI tools at their fingertips. This has boosted productivity, improved decision-making, and empowered customisation of our own AI tools. What excites us most is the cultural shift underway. We remain focused on helping the NUS community embrace AI meaningfully, with the right tools, mindset, and skills to thrive in this new era!\u201d<\/p>\n\n\n\n

Welcoming over 2,000 registered customers and partners, Agentforce World Tour Singapore featured inspiring keynotes, a campground with live demos and a hands-on agent building experience, and innovative product and industry-specific sessions to help organisations succeed in the agentic AI era. <\/p>\n\n\n\n

Key Research Findings<\/strong><\/h2>\n\n\n\n
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  1. APAC HR leaders believe digital labour is the future and its integration is critical to their role<\/strong>\n